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User Adoption Strategies: Part 2
 

User Adoption Strategies: Part 2

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Exploring the issue of user adoption for new collaboration technology and approaches. Part 2 of two parts.

Exploring the issue of user adoption for new collaboration technology and approaches. Part 2 of two parts.

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    User Adoption Strategies: Part 2 User Adoption Strategies: Part 2 Presentation Transcript

    • User Adoption StrategiesPart 2—Survey Results, Experiences Michael Sampson
    • Agenda—The Four S’sExamine the … SituationConsider various … StrategiesLook at the … Survey ResultsShare some … Experiences
    • 3Look at the … Survey Results
    • Total Respondents 186Microsoft SharePoint 105
    • EmployeesSharePoint Respondents (105)
    • UseSharePoint Respondents (105)
    • Use 1SharePoint Respondents (105)
    • Use 2 1SharePoint Respondents (105)
    • Use 3= 2 1 3= 3=SharePoint Respondents (105)
    • STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive Pages on the EmbeddedSponsorship Intranet Champion Classroom Training Web-Based TrainingSharePoint—Use of the Strategies
    • EffectivenessSharePoint Respondents (105)
    • Effectiveness 1SharePoint Respondents (105)
    • Effectiveness 1 2SharePoint Respondents (105)
    • Effectiveness 1 3 2SharePoint Respondents (105)
    • Effectiveness 1 3 2 4SharePoint Respondents (105)
    • Effectiveness 1 3 2 5 4SharePoint Respondents (105)
    • Effectiveness 1 3 6 2 5 4SharePoint Respondents (105)
    • STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-to-One Internal UserSponsorship Coaching GroupReal-to-Life EmbeddedScenarios Champion Easy First Steps SharePoint—Effectiveness
    • ExecutiveSponsorshipEmbeddedChampion
    • Executive One-to-One CoachingSponsorship Easy First StepsEmbeddedChampion Real-to-Life Scenarios Internal User Group
    • Total Respondents 186IBM Connections 59
    • Less than10015.3%101 to5008.5% IBM Connections501 to1000 respondents8.5%1001 to500015.5%5001 to100005.1%Over1000047.5%
    • UseIBM Connections (59)
    • Use 1IBM Connections (59)
    • Use 2 1IBM Connections (59)
    • Use 3 2 1IBM Connections (59)
    • Use 4 3 2 1IBM Connections (59)
    • Use 4 3 2 1 5IBM Connections (59)
    • STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive Web-Based Embedded InternalSponsorship Training Champion User Group One-to-One Coaching Easy First StepsIBM Connections—Use of the Strategies
    • EffectivenessIBM Connections (59)
    • Effectiveness 1IBM Connections (59)
    • 2 Effectiveness 1IBM Connections (59)
    • 2 Effectiveness 3 1IBM Connections (59)
    • 2 Effectiveness 3 1 4IBM Connections (59)
    • 2 Effectiveness 3 1 4 5IBM Connections (59)
    • 2 Effectiveness 3 1 4 6 5IBM Connections (59)
    • STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-to-One Stop Doing,Sponsorship Coaching Start Doing PatternsReal-to-Life EmbeddedScenarios Champion Easy First Steps IBM Connections—Effectiveness
    • ExecutiveSponsorshipEmbeddedChampionEasy First Steps
    • Executive One-to-OneSponsorship CoachingEmbedded Real-to-LifeChampion ScenariosEasy First Steps Stop Doing, Start Doing Patterns
    • 4Share some … Experiences
    • CASE 1The Retail Firm
    • Home improvement company 250,000 employees1750 stores in US, Mexico, and Canada (2010) US$50 Billion Revenue
    • Aim: improve processes
    • Aim: to bring people together E.g., 2-3 kitchen specialists—different stores, different shifts
    • Early Adoption Work (mid-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutiveSponsorshipReal-to-LifeScenarios
    • “… viral adoption did not work”People need a level of competence to see possibilities for viral adoption to work
    • Early Adoption Work (late-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutiveSponsorshipSign-off to Proceed Community Managers Embedded Champions
    • Adoption Work (mid-2011) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExemplar StoriesThe case of the Teflon Paint Tray=$1 million additional revenue Community Managers Embedded Champions
    • CASE 2The Research Firm
    • A division of Bayer AG (pharma) BMS—15,000 employees at 30 locationsBayer Group had switched from IBM to Microsoft (late 2009) BMS piloted IBM Connections (Sep 2011) Bayer Group selects Connections
    • Aim—research collaborationDiscover opportunities/expertise across locations E.g., similar research
    • Driver—the research scientists wanted it
    • Adoption Plan (2011-2012) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsExecutive One-hour Facilitated Part of Standard Sponsorship training as Workshops OperatingCIO as active blogger part of new Environment workplace Embedded Champions Central Support Organization
    • CASE 3The University
    • Driver—gifted the technology from the vendor
    • Adoption Strategy STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real ConceptsReal-to-Life “Build It And Scenarios They Will Come”ExecutiveSupport (some)
    • FailureAcademics not interestedNot positioned in a way that made sense vs. LMSIT staff left the university. Initiative faltered.
    • 5In … Summary
    • SUMMARY 1The vendors have done their part
    • SUMMARY 2Success at your firm is up to you The ROADMAP approach
    • SUMMARY 3What are you doing about adoption?
    • Michael Sampson@collabguymichaelsampson.net