Let’s have a talk about collaboration Michael Sampson The Michael Sampson Company
Four Themes
“ How do I get my IT and corporate communications groups using and supporting social software?” 1
“ How do I get the best out of the new social media?” 2
“ What do I do when our new expensive collaboration tool is not being used?” 3
“ How do I introduce a tool like SharePoint into a large organisation?” 4
“ How do I get my IT and corporate communications groups using and supporting social software?” 1
 
Revoluntary Change
Massive Social Upheaval blogging
Bloodshed
Bloodshed 2.0 <ul><li>Buy out current management </li></ul><ul><li>Get rid of current management </li></ul><ul><li>Impose ...
Or Due Process
Due Process Strategy <ul><li>Show how to do current things better in a new way </li></ul>
Due Process Strategy <ul><li>Have to understand their priorities </li></ul>
Due Process Strategy <ul><li>Logic, argument and proofs </li></ul>
Due Process Strategy <ul><li>Find case studies … attend conferences </li></ul>
Due Process Strategy Capability Possibility Applicability Changeability
Due Process Strategy <ul><li>Example … eResearch in New Zealand </li></ul>
Due Process Strategy <ul><li>Example … Evolution of Socialtext </li></ul>
Due Process Strategy <ul><li>Takes time </li></ul><ul><li>Have to become a person of credibility </li></ul>
“ How do I get the best out of the new social media?” 2
Apply it to pressing business problems
Meet Wallem Enterprises
The perception of doing something new attracts some people
…  and greatly repels others.
People need a base level of comfort with the new technology, so as not to look like an idiot.
“ What do I do when our new expensive collaboration tool is not being used?” 3
 
Let’s look at an example …
Where will we hold our next user conference? 1
What should we call our next product? 2
What international market should we enter next? 3
 
Five General Problems <ul><li>Social interstructure prevents change </li></ul>
Five General Problems <ul><li>It makes work practice more difficult, and so is rejected </li></ul>
Five General Problems <ul><li>The people who use it are not the ones who get the benefit … no WIIFM </li></ul>
Five General Problems <ul><li>It’s a “nice to have”, rather than being business critical </li></ul><ul><li>Current tools a...
Five General Problems <ul><li>People have to change the way they communicate and interact with others </li></ul><ul><li>Th...
The solution requires becoming an ethnographer
Who is not using it? (who is supposed to?)
What are they supposed to be doing? (what’s the vision of practice?)
Why are they not doing it? (did you tell what to do?)
Who gets the benefit? (can they see it for themselves?)
Is the work still getting done? (does it matter if the new system isn’t being used?)
Can the group envision the change? (group change requires re-negotiation of social interstructure)
“ How do I introduce a tool like SharePoint into a large organisation?” 4
You buy my paper and do exactly what I tell you!
The “throw-it-over-the-fence” strategy
IT-Centred Strategy <ul><li>Get the software installed </li></ul><ul><li>Push it out </li></ul><ul><li>Hope for the best <...
The “get-over-the-fence” strategy
Practices-and-Possibilities <ul><li>Envision scenarios and possibilities </li></ul><ul><li>Explore opportunities </li></ul...
SharePoint  for Business Framework Develop a Vision  on the Business  Reasons for  Deploying SharePoint 1 Get the Technica...
The real challenge with KM …  Am I modeling knowledge sharing with others?
The real challenge with collaboration …  Am I being a collaborative individual?
Let’s have a talk …
Upcoming SlideShare
Loading in...5
×

Let's have a talk about collaboration

2,511

Published on

Presentation in Melbourne to knowledge management professionals on collaboration

Published in: Technology, Business

Let's have a talk about collaboration

  1. 1. Let’s have a talk about collaboration Michael Sampson The Michael Sampson Company
  2. 2. Four Themes
  3. 3. “ How do I get my IT and corporate communications groups using and supporting social software?” 1
  4. 4. “ How do I get the best out of the new social media?” 2
  5. 5. “ What do I do when our new expensive collaboration tool is not being used?” 3
  6. 6. “ How do I introduce a tool like SharePoint into a large organisation?” 4
  7. 7. “ How do I get my IT and corporate communications groups using and supporting social software?” 1
  8. 9. Revoluntary Change
  9. 10. Massive Social Upheaval blogging
  10. 11. Bloodshed
  11. 12. Bloodshed 2.0 <ul><li>Buy out current management </li></ul><ul><li>Get rid of current management </li></ul><ul><li>Impose your thoughts on your new firm </li></ul>
  12. 13. Or Due Process
  13. 14. Due Process Strategy <ul><li>Show how to do current things better in a new way </li></ul>
  14. 15. Due Process Strategy <ul><li>Have to understand their priorities </li></ul>
  15. 16. Due Process Strategy <ul><li>Logic, argument and proofs </li></ul>
  16. 17. Due Process Strategy <ul><li>Find case studies … attend conferences </li></ul>
  17. 18. Due Process Strategy Capability Possibility Applicability Changeability
  18. 19. Due Process Strategy <ul><li>Example … eResearch in New Zealand </li></ul>
  19. 20. Due Process Strategy <ul><li>Example … Evolution of Socialtext </li></ul>
  20. 21. Due Process Strategy <ul><li>Takes time </li></ul><ul><li>Have to become a person of credibility </li></ul>
  21. 22. “ How do I get the best out of the new social media?” 2
  22. 23. Apply it to pressing business problems
  23. 24. Meet Wallem Enterprises
  24. 25. The perception of doing something new attracts some people
  25. 26. … and greatly repels others.
  26. 27. People need a base level of comfort with the new technology, so as not to look like an idiot.
  27. 28. “ What do I do when our new expensive collaboration tool is not being used?” 3
  28. 30. Let’s look at an example …
  29. 31. Where will we hold our next user conference? 1
  30. 32. What should we call our next product? 2
  31. 33. What international market should we enter next? 3
  32. 35. Five General Problems <ul><li>Social interstructure prevents change </li></ul>
  33. 36. Five General Problems <ul><li>It makes work practice more difficult, and so is rejected </li></ul>
  34. 37. Five General Problems <ul><li>The people who use it are not the ones who get the benefit … no WIIFM </li></ul>
  35. 38. Five General Problems <ul><li>It’s a “nice to have”, rather than being business critical </li></ul><ul><li>Current tools are overwhelmingly familiar </li></ul>
  36. 39. Five General Problems <ul><li>People have to change the way they communicate and interact with others </li></ul><ul><li>The breakpoint of my PhD … </li></ul>
  37. 40. The solution requires becoming an ethnographer
  38. 41. Who is not using it? (who is supposed to?)
  39. 42. What are they supposed to be doing? (what’s the vision of practice?)
  40. 43. Why are they not doing it? (did you tell what to do?)
  41. 44. Who gets the benefit? (can they see it for themselves?)
  42. 45. Is the work still getting done? (does it matter if the new system isn’t being used?)
  43. 46. Can the group envision the change? (group change requires re-negotiation of social interstructure)
  44. 47. “ How do I introduce a tool like SharePoint into a large organisation?” 4
  45. 48. You buy my paper and do exactly what I tell you!
  46. 49. The “throw-it-over-the-fence” strategy
  47. 50. IT-Centred Strategy <ul><li>Get the software installed </li></ul><ul><li>Push it out </li></ul><ul><li>Hope for the best </li></ul>
  48. 51. The “get-over-the-fence” strategy
  49. 52. Practices-and-Possibilities <ul><li>Envision scenarios and possibilities </li></ul><ul><li>Explore opportunities </li></ul><ul><li>Enculcate new work practices </li></ul>
  50. 53. SharePoint for Business Framework Develop a Vision on the Business Reasons for Deploying SharePoint 1 Get the Technical Implementation Right 2 Lead People to Develop Competence in the Various Tools 3 Develop Shared Agreements on SharePoint Practices 4 Avoid the Pitfalls of Earlier Collaboration Technologies 5 Cultivate the Practices of Collaboration 6
  51. 54. The real challenge with KM … Am I modeling knowledge sharing with others?
  52. 55. The real challenge with collaboration … Am I being a collaborative individual?
  53. 56. Let’s have a talk …

×