Let’s have a talk about collaboration Michael Sampson The Michael Sampson Company

Four Themes

“ How do I get my IT and corporate communications groups using and supporting social software?” 1

“ How do I get the best out of the new social media?” 2

“ What do I do when our new expensive collaboration tool is not being used?” 3

“ How do I introduce a tool like SharePoint into a large organisation?” 4

“ How do I get my IT and corporate communications groups using and supporting social software?” 1

Revoluntary Change

Massive Social Upheaval blogging

Bloodshed

Bloodshed 2.0 Buy out current management Get rid of current management Impose your thoughts on your new firm

Buy out current management

Get rid of current management

Impose your thoughts on your new firm

Or Due Process

Due Process Strategy Show how to do current things better in a new way

Show how to do current things better in a new way

Due Process Strategy Have to understand their priorities

Have to understand their priorities

Due Process Strategy Logic, argument and proofs

Logic, argument and proofs

Due Process Strategy Find case studies … attend conferences

Find case studies … attend conferences

Due Process Strategy Capability Possibility Applicability Changeability

Due Process Strategy Example … eResearch in New Zealand

Example … eResearch in New Zealand

Due Process Strategy Example … Evolution of Socialtext

Example … Evolution of Socialtext

Due Process Strategy Takes time Have to become a person of credibility

Takes time

Have to become a person of credibility

“ How do I get the best out of the new social media?” 2

Apply it to pressing business problems

Meet Wallem Enterprises

The perception of doing something new attracts some people

… and greatly repels others.

People need a base level of comfort with the new technology, so as not to look like an idiot.

“ What do I do when our new expensive collaboration tool is not being used?” 3

Let’s look at an example …

Where will we hold our next user conference? 1

What should we call our next product? 2

What international market should we enter next? 3

Five General Problems Social interstructure prevents change

Social interstructure prevents change

Five General Problems It makes work practice more difficult, and so is rejected

It makes work practice more difficult, and so is rejected

Five General Problems The people who use it are not the ones who get the benefit … no WIIFM

The people who use it are not the ones who get the benefit … no WIIFM

Five General Problems It’s a “nice to have”, rather than being business critical Current tools are overwhelmingly familiar

It’s a “nice to have”, rather than being business critical

Current tools are overwhelmingly familiar

Five General Problems People have to change the way they communicate and interact with others The breakpoint of my PhD …

People have to change the way they communicate and interact with others

The breakpoint of my PhD …

The solution requires becoming an ethnographer

Who is not using it? (who is supposed to?)

What are they supposed to be doing? (what’s the vision of practice?)

Why are they not doing it? (did you tell what to do?)

Who gets the benefit? (can they see it for themselves?)

Is the work still getting done? (does it matter if the new system isn’t being used?)

Can the group envision the change? (group change requires re-negotiation of social interstructure)

“ How do I introduce a tool like SharePoint into a large organisation?” 4

You buy my paper and do exactly what I tell you!

The “throw-it-over-the-fence” strategy

IT-Centred Strategy Get the software installed Push it out Hope for the best

Get the software installed

Push it out

Hope for the best

The “get-over-the-fence” strategy

Practices-and-Possibilities Envision scenarios and possibilities Explore opportunities Enculcate new work practices

Envision scenarios and possibilities

Explore opportunities

Enculcate new work practices

SharePoint for Business Framework Develop a Vision on the Business Reasons for Deploying SharePoint 1 Get the Technical Implementation Right 2 Lead People to Develop Competence in the Various Tools 3 Develop Shared Agreements on SharePoint Practices 4 Avoid the Pitfalls of Earlier Collaboration Technologies 5 Cultivate the Practices of Collaboration 6

The real challenge with KM … Am I modeling knowledge sharing with others?

The real challenge with collaboration … Am I being a collaborative individual?

Let’s have a talk …