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A More Social  *N I M B U Z Z* (Beta)
 

A More Social *N I M B U Z Z* (Beta)

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Challenge Brief: to come up with a ways/reasoning of how to make NIMBUZZ more 'social'.

Challenge Brief: to come up with a ways/reasoning of how to make NIMBUZZ more 'social'.

Stabs at implementing elements of *Social Business Design* to an existing product.

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    A More Social  *N I M B U Z Z* (Beta) A More Social *N I M B U Z Z* (Beta) Presentation Transcript

    • from to...
    • social
    • first order of business: glaring points that are keeping NIMBUZZ NIMBUZZ from being more social
    • ➊ little / very limited integration of status updates* (*of the archived, public and searchable type) ➋ lack of key social networking platforms (e.g. LinkedIn, Twitter to name obvious ones)
    • ➊ little / very limited integration of status updates* (*of the archived, public and searchable type) ➋ lack of key social networking platforms (e.g. LinkedIn, Twitter to name obvious ones) is it b/c these networks don’t have a chat function? is it b/c these networks don’t play nice?
    • so, what is the key to being ‘social’?
    • IO N! RSAT ON VE C
    • t to o! s o fi l dkeyot to bein an
    • positive correlation between number of conversations conversations and degree of ‘social’ . ‘socia
    • the greater the number of conversations ; conversations
    • the greater the degree of ‘social’. ‘socia
    • thus, the trick is to find places or ways to spark conversations .
    • so how do you spark conversations conversations and what happens next?
    • status updates stage one displaying status updates in a archived, public, and searchable manner is one of the most effective ways to spark conversations in today’s social web.
    • status updates stage one (continued) why? b/c this allows for the discovery of conversation d iscov as users are able to listen in and learn about their subject(s) of interest, and then participate in conversation.
    • status updates stage one (continued x 2) in addition, the low effort of involvement (i.e. how easy it is to follow and contribute content) and the ease of participation enabled by mobiles adds fuel to the fire.
    • status updates one-off exchange stage two once a conversation is sparked it becomes a one-off exchange that which has the potential to escalate as the amount of dialogue increases.
    • status updates one-off exchange stage three online chat as the amount of dialogue increases and deepens, a conversation graduates from a microblogging-type platform to one that supports online chat . online
    • status updates phone/VoIP one-off exchange stage four online chat when the conversation via online chat escalates even further, it is then likely to graduate platforms once again to the level of phone (call) / VoIP .
    • *focused *open-ended *private *public *closed *➊ to many *➊ to few *open-ended *focused *➊ to ➊ *public *private *➊ to many *closed *➊ to few status updates *➊ to ➊ phone/VoIP one-off exchange online chat note that as conversations evolve from status updates to the level of phone/VoIP, they go from open- ended/public exchanges to focused/private dialogue.
    • *focused *private IM BU ZZ *closed N *➊ to few *focused *➊ to ➊ *private IM BU ZZ *closed N *➊ to few status updates *➊ to ➊ phone/VoIP one-off exchange online chat furthermore, it is on the focused/private-dialogue end of the conversation evolution where NIMBUZZ contributes to its users.
    • *focused *private IM BU ZZ *closed N *➊ to few *focused *➊ to ➊ *private IM BU ZZ *closed N *➊ to few status updates *➊ to ➊ phone/VoIP one-off exchange online chat as a result, this set up impairs NIMBUZZ from tapping into the amount of conversations being sparked/discovered in the first two stages of the conversation evolution.
    • so how can NIMBUZZ expand its services to where the greater amount of conversations are being sparked ?
    • a viable option would be to build on the services / acquire a provider that complements NIMBUZZ by catering to the ZENSIFY first two stages of the conversation evolution - e.g.
    • a viable option would be to build on the services / acquire a provider that complements NIMBUZZ by catering to the ZENSIFY first two stages of the conversation evolution - e.g. h y...! is w t his
    • one-off exchange phone/VoIP online chat status updates loo kh er e ZENSIFY starts off at the status updates end of the conversation evolution by aggregating the feed of social networks that cater to the archived, public and searchable type of status updates.
    • one-off exchange phone/VoIP online chat status updates loo kh er e ZENSIFY leverages this space by focusing its features on the sharing and discovery of ‘conversation- starters’ (a.k.a. status-updates), trending topics and and real-time life-streams across several networks.
    • one-off exchange phone/VoIP online chat status updates stops here however, ZENSIFY stops short of aggregating social networks built for online chat/VoIP; as a result, the conversations that have been sparked in the first two stages of the conversation evolution have no room to escalate and either die or make the leap onto other platforms that support greater degrees of dialogue.
    • one-off exchange phone/VoIP online chat status updates e re h s up i ck p by contrast, NIMBUZZ picks up where ZENSIFY bows out as it aggregates and caters to the social networks that do support online chat and VoIP.
    • one-off exchange phone/VoIP online chat status updates e re h o ok l inhabiting this space means that NIMBUZZ is in a position that enables the continuation and full development of conversations all the way to the level of phone/VoIP.
    • one-off exchange phone/VoIP online chat status updates (e.g.) ZENSIFY NIMBUZZ this therefore illustrates that combining the factors that generate conversation with those that enable the conversation evolution would produce greater amounts of sustained conversation, and therefore...
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    • created by: www.mauriciosamayoa.com twitter :: msamayoa
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    • “Injecting Twitter (microblogging) fundamentally changed the rules of engagement. It adds a second layer of discussion and brings a wider audience in to what otherwise would be a private exchange. It also gives conversations an afterlife on the web. Yes, it is built on messages composed of a finite and small number of characters, but the sum total of those messages add up to something truly substantive...” - adapted from article in www.TIME.com http://tinyurl.com/TIMEmicroblogging
    • Statistics on microblogging via Twitter: When we look at the content of tweets that are posted by users we see that users are frequently using Twitter to interact and communicate with other users rather than just answer the ‘What are you doing?’ question. ➊ 1.44% of all tweets are retweets ➋ 37.95% of all tweets contain an “@” symbol (mentions) ➌ 33.44% of all tweets starts with an “@” symbol (replies) - taken from Hubspot’s ‘State of the Twittersphere - June 2009’ http://tinyurl.com/HubspotJune2009
    • “It is better to think of Twitter (microblogging) as a cafe. People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversation and make new friends in the process...” - taken from slidedeck “Explaining the impact of Twitter, Friendfeed and Social Media 2.0” http://tinyurl.com/TwitterFriendfeed
    • “Microblogging (i.e. Twitter) can be seen as a tool that allows you to listen in and learn about your subject of interest, to participate in conversation with fellow enthusiasts, or to broadcast your content to your friends/followers. You can get just as much, if not more out of participating in the existing conversations by being a listener than you can by producing content.” - adapted from “The Definitive Guide to Twitter” http://tinyurl.com/TwitterSpelledOut
    • “Microblogging (i.e. Twitter) produces a stream of information that you choose to dip your toes into when you feel like it. Pick and choose what you want to respond to and when.” - adapted from “The Definitive Guide to Twitter” http://tinyurl.com/TwitterSpelledOut