The world is increasingly immersive

Mandy Salomon Senior Researcher Smart Internet Cooperative Research Centre www.smartinternetcrc.com.au [email_address]

Thought for the day
We cannot, indeed, foresee to what extent the modes of production may be altered, or the productiveness of labour increased, by future extensions of our knowledge of the laws of nature, suggesting new processes of industry of which we have at present no conception.
John Stuart Mill, 1848

But I don’t have time for my first life let alone my second life....

Who do you want to be ? Image source : micazook.com

Where do you want to be ? Virtual London, Twinity http://www.youtube.com/watch?v=sIrbv1_JLMs

How do you want to get there ? Georgia State University: Peach Tree Corridor: Developers, planners and residents can access and navigate the 22-mile strip on a computer “ Georgia Tech Digital Building Lab collaborates with corporate and government entities on building research, ranging from conceptualization and design to fabrication & project management.” <http://www.coa.gatech.edu/imagine/PeachtreeCorridor.html>

What tools might help you get there ? ‘ Layar’ , an augmented reality browser combines real-world images with computer-generated images on a screen for iPhone, Android and soon Nokia. Games, guides, retail info, events, ‘floaticons’: 3D objects used to express yourself in the augmented space’ www.layar.com

What will you do there ?

Community

Education and Training: Imperial College students study robotic surgery

vGov 5 U.S. Federal Agencies ...with National projects ...have Distributed workforce ...seeking Interoperability and Collaboration Government Singapore iN2015

For ‘uncertain times’: Virtual Trade Shows UNISFAIR.COM Q1 2009: 25 trade shows

Trending: Acquisition of Virtual Goods

Shopping and customisation

Avatar , The Zeitgeist
Noun
1.
Zeitgeist - the spirit of the time; the spirit characteristic of an age or generation
flavor , flavour , feel , spirit , smell , feeling , look , tone
image source: micazook.com

Proliferation of digital personas across the web

The Nitty Gritty

Today’s online environment
The rise of Social Media
Creative solutions arising from Open APIs
Metadata, that is, data about data
Internet-enabled mobile devices
Virtual Environments : Simulated Digital Worlds

Taxonomy: the boundaries are increasingly diffused the sum is bigger than the parts

What is a virtual world ?
A technological platform, sold as a software, or delivered as a service, offering:
a 3D environment, created by users
into which users can move through avatars
interacting using multiple channels (chat, voice, gestures, movements...)
sharing synchronously a common content.

What they are not
Web 3D interface
no interaction between users
Social Networks
no 3D interface, asynchronous
MMORPG
The game owns the Intellectual Property

Online Immersion Synchronous ………………………..............Asynchronous ENVIRONMENT visual spatial auditory persistent editable PRESENCE shared expressive customised emotional tactile (touch) active agile identifiable INTERACTION space sounds objects relationships documents media

Habbo : Low immersion, high value(160Million Registrations)

Click to edit Master text styles

What are the expectations of virtual world ‘natives’ as they become adult and enter the work place? Registered virtual world accounts 671 million, having grown 92 million in Q3 2009 (KZERO) ives’ as they become adult and enter the work place. (K-Zero) Of these, close to 400 million are in the 10 -15 age range, with Habbo growing by 13 million in three months. However, the largest percentage growth is in the under 5-10 age range, averaging 40% over Q2 and 3 in 2009.

virtual world analytics

Virtual goods (source KZERO) In US$bn

Corporate uses
Intranet/Extranet Communication
Virtual meetings
Collaboration and Design
Training and Role Play
Serious Games
Showroom
Co-design
V-commerce

Tools TOOLS Social networking Collaboration Content creation Metrics/Analytics Multi-media

Every organisation needs a champion
Parents were invited to the virtual site, to explore the building prior to construction and give feedback
Westley Field, Director of Online Learning at MLC Sydney / Managing Director Skoolaborate

Microsoft: virtual events about 1/3 the cost of traditional events (slide courtesy of Erica Driver, http://qlikview.com 19 Source: Flickr user G2 Virtual Worlds-Microsoft Launch 2008 Microsoft product launch event in Second Life, April ‘08
150% attendance rate (150  220) — plus another 270 who just dropped in
90% of attendees stayed for entire day
Cost of in-world event: $4,000
Now that assets are built, cost of in-world events ~1/3 cost of comparable physical events

Summary of virtual worlds features • Bespoke content, (making digital objects to order). • Programmable objects (objects move or behave in particular ways). • Persistent space (site remains intact when you log off, and reconfigures to that point when you come back to it, although modifications may be made by permitted users in the interim.) • Multiple media channels, streamed live from the physical world, or archived. • Physics, like shadows, wind, and other natural elements. • Embodied presence (avatars). • Interaction with other users in real-time via gesture, voice and text chat. • Activities aligned with online game-play and social networking such as building communities, setting goals and acquiring digital goods. • Ability to capture, store and replay action and events in the world. • Collaboration and document tools such as ‘drag and drop’ and importing of web or desktop data.

Summary of Trends
Branded Worlds
P2P trade
Gaming becomes respectable
Recognition of high level skills and use
Kids T’weens and Teens
Enterprise, Education, Ehealth
Augmented reality via smart devices with location apps
Gen A-vatar
- protocols, reputation, identity, augmentation, transformation

Why not every institution ?

What role for Vic roads ?
The VicRoads Virtual World Lab Blog: < http://vicroadsvwlab.blogspot.com/ >
(thank you)

[email_address]
VicRoads Virtual World Lab Blog:
< http://vicroadsvwlab.blogspot.com/ >
thank you

The world is increasingly immersive

by msalomon on Jul 10, 2010

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The world is increasingly immersive — Presentation Transcript

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