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Social Media Optimization and Marketing 101

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Muhammad Saleem
Muhammad Saleem
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“ Free Traffic” ,[object Object]
Before We Go On ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
9 Industry Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]
9 Industry Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object]
Some Notes: ,[object Object],[object Object],[object Object]
Short-term strategy
Long-term strategy
Statistics that matter (Digg culture) ,[object Object],[object Object],[object Object],[object Object]
Audience preferences
Audience preferences
Audience preferences
Audience preferences
Demographics
Links by container
Links by keyword
Conversion rate
Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content - Actionable Items ,[object Object],[object Object],[object Object],[object Object]
The 10-second rule: making your content pop! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],The 10-second rule: making your content pop!
Writing for regular readers, search engines, and social media. ,[object Object],[object Object],[object Object]
The Social Media Title
Example
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Writing for regular readers, search engines, and social media.
Social media friendly site design ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media friendly site design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
High impact content above the scroll ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
No-impact content above the scroll
No-impact content above the scroll
No-impact content above the scroll
High impact content above the scroll
High impact content above the scroll
High impact content above the scroll
Two Main Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community- Actionable Items ,[object Object],[object Object]
The social media manual. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Ways to share your content to higher exposure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to be sharing without being overbearing. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So, Where’s the free traffic? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample Demographics
The Digg Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Digg Algorithm ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media and Search ,[object Object]
Using social media to increase search visibility.
Using social media to increase search visibility.
Using social media to increase search visibility.
Using social media to increase search visibility.
Using social media to increase search visibility.
Examples ,[object Object],[object Object]
Examples from Scratch
Examples from Scratch
Examples from Scratch
Calculating Return on Investment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Essential Rules of Social Media Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object]

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