Social Workplace Learning: The Key to Innovation and Growth?

Social workplace learning:The key to innovation and growth? Picture: jscreationz Miikka Salavuo Nordic Knowledge on the Web Seminar 24.11.2011

What is Social Learning?A concept for social media enhanced,continuous, often informal learning within workﬂow.From training to constant learningUnderstanding the essence of learning

What is Social Learning?Learning theory viewpoints: We learn best from interactions with others, by activating our own brain, Picture: jscreationz by explainging, questioning, predisposing ourselves to ideas, arguments, counterarguments, mistakes.........

What is Social Learning?Social learning relies on thedistributed expertiseand takes place withincollectives, Picture: jscreationzsuch as active, dynamic, self-organizing communities ofpractice

Practical view points:Integrating learning and workOpening channels for interaction Picture: jscreationzEngaging employees ascontinuous reciprocal learners

Practical view points:Bringing out and valuingtacit knowledgeExposing employees toconstant information encounters Picture: jscreationzCreating chances for serendipityCreating possibilities forspontaneuous innovation

The grounds for sociallearning in the workplaceEvery employee has unique expertiseEvery employee does unique tasks

The grounds for sociallearning in the workplaceSocial learning is about connecting these expertsWith the right tools to discover, share, and learn Open interactions can leave a trace of all the work, discussions etc.

The importance of networksEvery node within a workplace network has numerous connectionsto nodes outside the particular network to other relevant networks.This increases the value of any connected employee. Picture: jscreationzKnowledge is capital, networks bring novel knowledge, thus morecapital!

The grounds for sociallearning in the workplaceRobert Kelley (1999) asked knowledge workers, how muchinformation they needed in their jobs was ”stored in their heads”(a longitunal study) 1986: 75% 1997: 15-20% 2006: 8-10% (estimate) Picture: digitalart

The grounds for sociallearning in the workplaceComplexity, fast moving pace, dynamic nature of informationrequire reactive, on-demand-based learning. And surfacing tacitknowledge. This requires skills for self-directed and networked learning. But 80-90% of L&D budget is spent on trainging events. (IES Annual Review of the HR Year Ahead 2011)

The grounds for sociallearning in the workplace10% *of learning occurswithin structured courses Picture: jscreationz*Rough estimates based on several surveys, research & experiece

The grounds for sociallearning in the workplace20%of learning occurs throughinteractions with others(e.g. coaching, mentoring, group discussions) Picture: renjith krishnan

The grounds for social learning in the workplace 70% of learning occurs through exploration and work related experience Picture: jscreationz Most of this is invisible learning!Charles Jennings:http://www.slideshare.net/charlesjennings/the-702010-framework

The state of social mediain the workplaceSocial media is used most often for customer engagement &marketing - not innovation, product development, or learning. Picture: suphakit73According to IBM Creative Leadership 2011 report, 78% of HRexecutives said they are not effective in fostering collaboration andknowledge sharing.

Obstacles to sociallearning in the workplace Picture: jscreationzKnowledge & ideas hide in lockers& document cabinetsPeople hide behind job descriptions& status silosInteraction does not give way to serendipity.Learning is equated with training, and is a separate activity (Eraut 2004)

CulturalProcedural Technical C HA N G E

CulturalOwnership of work, self-directed agencySelf-organizing formation of tribes & swarmsConstant beta-stage, dynamic nature of workTrustAwarness of the knowledge & skills in the network

ProceduralOpen conversations & knowledge sharingPeer supportCrowdsourcingBringing out every-day-ideas & informationEngaging in joint projects

TechnicalFrom document centred Intranet systems to socialtools that support the cultural & procedural aspectsof knowledge sharing & buildingIntelligent systems that understand semantics

The conditions for workplace learning environment

Engaged employeesOWNER- SHIP Internal motivation Sense of belonging Sense of responsibility Commitment Autonomy and agency

Sense of communityPARTICI- PATION Reciprocal participation Reciprocal teaching Distributed expertise Cognitive conﬂicts

PRESENCE Supporting on-demand-based learning Just-in-time learning Sense of activity in online environments Always available resources

Knowledge work becomes social

Social learning in the AcademiaTraditionally researchers have been wellnetworked - it is a condition for fundingResearchers are often considered the”ultimate knowledge workers & learners”Academics have traditionally been fairly siloed Picture: jscreationzwithin their disciplines.

Social learning in the AcademiaAccording to a Pearson survey (2011), 91% ofUS College Faculty use Social Media forprofessional purposes, online video being mostused & valued.58% agree that social media can be valuable Picture: jscreationzfor collaborative learning.A University of Bloomington study (2009)found that 79% of faculty claimed to havenever used a wiki or GoogleDocs - type ofcollaborative systems.

Social learning in the AcademiaEvaluation models do not encourage openpublishing or informal networkingInformation & ideas are saved forpeer-reviewed journalsSee: http://online.wsj.com/article/SB10001424052970204644504576653573191370088.html?mod=googlenews_wsj Picture: jscreationz

Thank you! miikkasalavuo.ﬁwww.slideshare.net/msalavuo miikka@miikkasalavuo.ﬁ

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Social Workplace Learning: The Key to Innovation and Growth?

by Miikka Salavuo on Nov 25, 2011

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Social Workplace Learning: The Key to Innovation and Growth? — Presentation Transcript