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  • 1. M.Santosh Anand, II yr MBA, DMS
    7 web redesigning tips for marketers
  • 2. Goal: More Visitors and Leads
    Avoid Pitfalls: Inventory your assets and then protect them.
    Spend resources on remarkable content that attracts and converts: not design
    Create an ongoing content building strategy
    Enable conversion strategy
    Include a blog, RSS, landing page, SEO.
    Metrics: Visitors and Leads
    They are…..
  • 3. Goal: more visitors and leads
    • Website redesign need to improve business needs
    • 4. Concentrate on the goal
    • 5. Spend less time and money on the design
    • 6. Spend more time and money on the marketing results
  • Aviod pitfalls: inventory your assets and protect them
    • Many website redesigns do have a negative impact on the website
    • 7. Websites have assets that need to be build-up like keyword searching, contents, inbound links and conversion tools.
    • 8. Assets need to be protected during the re-design.
  • Spend resources on remarkable content that attracts and converts: not design
    "I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with? ...Your car isn't unique, and your house might not be either." 
    -- Seth Godin
    • Focus on the design, not too expensive and unique.
    • 9. People focus on content rather than design
  • Create an ongoing content building strategy
    • No of visitors and business growth directly proportional to the content.
    • 10. Build a strategy to build more content at regular intervals.
    • 11. Hint – Blogging makes easy content creation
  • Enable conversion experiments
    • Improve effectiveness of conversion tools
    • 12. Build more landing pages
  • 13. Include blog, rss, landing page, SEO
    • Blog is a great way to start converse with the customers and prospectus
    • 14. RSS helps contents push to other websites and people
    • 15. Landing pages help generate value out of the traffic
    • 16. SEO helps generate traffic
    • Compare the results of visitors and leads with the new and old design.
    • 17. If not satisfactory, switch back to the old design.
    • 18. Note: A business website is a business tool and should deliver business results
    Metrics: Visitors and leads
  • 19. “Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”
    --Bryan Eisenberg,