M.Santosh Anand, II yr MBA, DMS 7 web redesigning tips for marketers
Goal: More Visitors and Leads Avoid Pitfalls: Inventory your assets and then protect them. Spend resources on remarkable content that attracts and converts: not design Create an ongoing content building strategy Enable conversion strategy Include a blog, RSS, landing page, SEO. Metrics: Visitors and Leads They are…..
Spend more time and money on the marketing results
Aviod pitfalls: inventory your assets and protect them
Many website redesigns do have a negative impact on the website
Websites have assets that need to be build-up like keyword searching, contents, inbound links and conversion tools.
Assets need to be protected during the re-design.
Spend resources on remarkable content that attracts and converts: not design "I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with? ...Your car isn't unique, and your house might not be either." -- Seth Godin
Focus on the design, not too expensive and unique.
Compare the results of visitors and leads with the new and old design.
If not satisfactory, switch back to the old design.
Note: A business website is a business tool and should deliver business results
Metrics: Visitors and leads
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.” --Bryan Eisenberg,