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Digital Cooperative Social Media Marketing Plan
 

Digital Cooperative Social Media Marketing Plan

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This presentation was created as a sales presentation for a fictitious company named Digital Cooperative. The goal of this presentation is to educate prospective clients on the importance and goals ...

This presentation was created as a sales presentation for a fictitious company named Digital Cooperative. The goal of this presentation is to educate prospective clients on the importance and goals of social media marketing.

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  • Social media allows you to:Listen to and learn from customers in order to determine what it is they need/wantDevelop a business plan or prioritize offerings based on those needsMake your brand stand out from the rest by keeping your customers engagedKeep your brand fresh in your customers’ minds by making yourself a part of their daily routineControl your brand reputation by maintaining your online presenceReferencesTeam Internet Marketing (2011, September 19). Social Media Strategy — As Easy As 1, 2, 3 and 4 | Team Internet Marketing | New Media Marketing For Busy Business People.Team Internet Marketing. Retrieved January 20, 2013, from http://www.teaminternetmarketing.com/social-media-strategy-as-easy-as-1-2-3-and-4/
  • ReferencesPew Research Center (2012, November 13). Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project. Pew Research Center's Internet & American Life Project. Retrieved January 18, 2013, from http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx
  • Mr. Obama posts almost 3 times as often as Mr. RomneyMr. Obama has approximately 16 times more followers than Mr. RomneyMost importantly, note that Mr. Obama follows 672,285 people while Mr. Romney only follows 269What’s the biggest difference between the two candidates?CommunicationIs it possible that the secret to President Obama’s success lies not necessarily in where he stands politically, but in his ability to build and foster relationships?ReferencesScience News (2012, October 20). FOLLOWING THE CANDIDATES | Science News.Science News. Retrieved January 18, 2013, from http://www.sciencenews.org/view/access/id/345582/description/FOLLOWING_THE_CANDIDATES
  • One of the keys to customer loyalty is to let them know that their opinion matters. Social media facilitates this by providing a convenient , inexpensive forum where they can express their ideas. Even if you respond with a simple thank you, your customers will still feel listened to. This is the basis for a strong, long-lasting relationship.
  • 130 chances for free, positive prThis affords you the opportunity to establish frequent dialogue with many of your clientsIt’s all about what the client wantsReferencesHonigman, B. (2013, November 29). Brian Honigman: 100 Fascinating Social Media Statistics and Figures From 2012. Breaking News and Opinion on The Huffington Post. Retrieved January 20, 2013, from http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html
  • This gives you exposure to a huge base of prospective clients, business partners and vendors as well as groups with like-minded professionals.These demographic groups make up almost 50% of all consumer spending. (BLS)By maintaining a company page, you increase your exposure to higher income families, which could increase revenues dramaticallyReferencesHonigman, B. (2013, November 29). Brian Honigman: 100 Fascinating Social Media Statistics and Figures From 2012. Breaking News and Opinion on The Huffington Post. Retrieved January 20, 2013, from http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.htmlU.S. Bureau of Labor Statistics (2012, September 25). Age of reference person. U.S. Bureau of Labor Statistics- 2011 Current Expenditure Tables. Retrieved from http://www.bls.gov/cex/2011/Standard/age.pdf
  • While the audience may be smaller than other social media websites, Twitter offers businesses the chance for even greater exposure than other social media websitesIncreased referralsResponding to your customers’ Tweets keeps the dialogue open and instills a sense of community within your client base, setting you apart from your competitionReferencesHonigman, B. (2013, November 29). Brian Honigman: 100 Fascinating Social Media Statistics and Figures From 2012. Breaking News and Opinion on The Huffington Post. Retrieved January 20, 2013, from http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html

Digital Cooperative Social Media Marketing Plan Digital Cooperative Social Media Marketing Plan Presentation Transcript

  • DIGITAL COOPERATIVE Branding Through Social Media
  • Social Media
  • Benefits of Social Media Credit: Source: Team Internet Marketing Blog, data taken 1/20/13.
  • Social Media Stats 60% of Adults Use Facebook 20% of Adults Use LinkedIn 16% of Adults Use Twitter
  • Presidential Candidates Credit: Source: Twitter.com, data taken 10/2/12. Images: Obama: © 2008 Pete Souza; Romney: Gage Skidmore/Wikimedia Commons
  • Building Relationships Social Media
  • Why Are Relationships So Important? “People won’t remember what you say. They won’t remember what you do. They will remember how you make them feel.” – Maya Angelou Credit: Source: Mayaangelou.com, data taken 1/20/13.
  • Networking - Facebook  The average Facebook user has 130 friends  23% of all Facebook users check their account 5 or more times per day  80% of social media users prefer to connect via Facebook
  • Networking - LinkedIn  57 million US members  72% of these users are between 25-54  49% have incomes over $100k
  • Networking - Twitter  In 2012, there were 175 million Tweets posted every day  69% of all follows were suggested by friends  56% of customer Tweets are ignored
  • In Conclusion
  • By increasing your social media presence…  You keep the lines of communication open with your customer base  Your customers feel engaged and involved in your brand, increasing repeat business  You can reach even more prospects, faster