Ecosystems, Platforms and Interoperability in IoT - 22/11/2013

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Keynote given on 22/11/2013 by Dr. Maurizio Pilu on Ecosystems, Platforms and Interoperability .
@maurizio_pilu
@cdecatapult

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  • FEEDBACKPRE ENHANCED BUSINESS CASE6 MTHS – ESP LAST 2 WHEN TEAMDIGITAL ECONOMY IS :BROAD – CREATIVE ALL FLAVOURS AND TECHNOLOGY ALL LAYERS-BIG– DEFINITION PROBLEM BUT BOOZ SAY 100BGVA “DIGITAL SERVICES” + 23% TOTAL UK GDP GROWTH 04-09VIBRANT- 24,000 COMPANIES CREATED 2011 (ONS) – MANY SMALL EXCITED TO PRESENT OUR PLAN FOR THIS IMPORTANT PART OF THE UK ECONOMY
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • WHEN I STARTED THE ROLE – EXPECTED TO MAKE EITHER /ORS DECISIONS INITIALLYIN A CONVERGING DIGITAL ECONOMY ITS ABOUT VALUE CHAINS OUR VALUE CHAIN ADDRESSES ONE OF MOST IMPACTFUL EMERGING VALUE CHAINS1 - STARTS EXPLOSION DATA – VELOCITY, VOLUME COMPLEXITYSOCIAL MEDIA – EVERY MINUTE 7000 NEW PHOTOS ON FLICKA, 28K BLOGS TUMBLR, 100K TWEETS, 48 HOURS NEW VIDEO ON YOU TUBEENTERPRISE – WALL MART 50M FILING CABINETS CUSTOMER DATA AN HOURPUBLIC SECTOR – 6000 DATA SETS RELEASED BY DATA.GOV.UKIOT – 50B DEVICES 2020 / 0.2% THINGS CONNECTEDOVERALL 4 TRILLION GIGA BYTES DATA CREATED AND SAHRED BY 2013 – X2 2015 2 –NEW DATA COLLECTION AND TRANSPORT - INCREASINGLY MOBILE– 100 TIMES INCREASE IN MOBILE INTERNET DATA 2015 VS 2012 - SUPPLY AND CONSUMPTION3 - DATA – KNOWLEDGE –THE VALUE IS IN THE ABILITY TO MIX OR “MASH” THESE NEW STREAMS OF DATA – HIP HOP DEFINITION OF “MASHED” - TO GIVE NEW INSIGHTS AND KNOWLEDGE – THIS DATA SCIENCE CEBR – USE OF DATA ANALYSIS 60K NEW JOBS AND 40K NEW DATA ANALYTIC START Ups4 - NEW PRODUCTS AND SERVICESENABLING NEW VALUE ACROSS VERTICALS – DATASIFT - SENTIMENT ANALYSIS EXAMPLECEBR UNLOCKED VALUE IN DATA IN UK WAS 25B IN 2011 AND WILL BE 40B 2016SHAKESPEARE 6.8B VALUE ADD IN UK PUBLIC SECTORVALUE CHIAN WE WILL MOVE UP AND DOWN
  • Ecosystems, Platforms and Interoperability in IoT - 22/11/2013

    1. 1. Ecosystems, platforms & openness in the #IoT Accelerating the Open Source IOT ecosystem 22 October 2013 Dr. Maurizio Pilu Catapult is a Technology Strategy Board programme
    2. 2. Connected Digital Economy Catapult • • • • • Set up by the Technology Strategy Board Applied R&D&I centre in the digital economy Non-for-profit, based in London, national remit Focussed on data value chain Deveop enabling capabilities and projects for wider UK innovators benefit • £10m p.a. of core investment from TSB + matched funding • Critical mass: overtime 100+ technologists 2
    3. 3. 3 WHAT IS AN ECOSYTEM?
    4. 4. 4 I will take one particular angle (that I like) throughout the presentation … ….but there are others!
    5. 5. A way to look at it: Platforms as the foundation of ecosystems “Industry platforms are technological building blocks (that can be technologies, products, or services) that act as a foundation on top of which an array of firms, organized in a set of interdependent firms (sometimes called an industry „„ecosystem‟‟), develop a set of interrelated products, technologies and services” (Gawer, 2009) 5
    6. 6. Where do platforms emerge? Common features (Gawer 2009): • Complex technological systems • Fast evolution of technology • Importance of interoperability and integration • Require collaboration among several firms Sounds familiar? 6
    7. 7. Ecosystems as two-sided markets “…economic platforms having two distinct user groups that provide each other with network benefits …” “…Products and services that bring together groups of users in two-sided networks are platforms…“ 7
    8. 8. Examples of platforms & two sided markets Advertisers Retailers App developers Eyeballs Customers Users 8
    9. 9. On ecosystems, killer apps and the “A” word [Apple] “found that the killer app wasn’t a single service, it was the ecosystem. Apple introduced that ecosystem, and changed the game completely” (1) (1) Nesta: What‟s a App, 2010 9
    10. 10. Not so simple …. • Guess what? Lots of people trying ….  • Many companies try to build ecosystems around their (sometimes proprietary) platforms (e.g. with subsidies) • Winner take-all dynamics and ecosystems wars (e.g. ebay: network effect hard to replicate) • BTW, two sided-markets can have multiple platforms!! • Or there can be one (e.g. a standard) which can spur innovation and competition on both sides (e.g. the PCI board) • What does it mean for long tail? 10
    11. 11. 11 SO, WHAT IS AN IoT ECOSYTEM?
    12. 12. IOT Ecosystem? 12
    13. 13. Multiple identities … Pervasive Internet Connected Environments Smart Places Smart Cities Connected Cars Ubiquitous Computing, Everyware Connected World Physical Internet Smart Homes Smart Meters Wireless Sensor Networks Ambient Intelligence Machine to Machine Web of Things The Future Internet ............
    14. 14. … and personalities … It‟s about sensors & devices It‟s about M2M It‟s about a big IT system that controls stuff It‟s all about data value chains It‟s about new services It‟s the Internet – no such thing as IoT It‟s about the user experience It‟s about growth-opportunities It‟s about new business models 14
    15. 15. A traditional technology “Stack”: (not necessarily and ecosystem!) 15 End users £ Business sectors & application areas £ £ Solutions, Infrastructure & platforms £ Technology capabilities Apps & services £ £
    16. 16. What are the two sided markets in IOT? Tech providers Developers Developers Developers Developers End users 16
    17. 17. 17 A bit to early to say: ecosystem immature • There is no dominant platform/player in IoT • But it‟s normal of early markets: fragmentation, lack of standards, bespoke solutions, etc.
    18. 18. 18 WHAT DOES IT MEAN TO Accelerate AN ECOSYTEM?
    19. 19. First: it‟s about people
    20. 20. Second: business models and incentives are crucial
    21. 21. On a more technical level ….  “network effect” enablers DOING THINGS “INTERNET STYLE” • ACCESS TO DATA • OPEN SOURCE • OPEN APIs • INTEROPERABILITY • STANDARDS • RAPID PROTOTYPING 21
    22. 22. Computers, Internet: intrinsic interoperability problems and opportunities? Interoperability references in literature (Philip Parker, INSEAD) Computers! 22
    23. 23. 23 Open APIs and Interoperability: an “Internet style” example
    24. 24. Example: IFTTT tools • Connect different web services from competing organizations • Based on publishing metadata catalogues and APIs to data • Simple rules: If This Then That (IFTTT) • Example used here: Zapier • Example of service construction: Email me every time a note is created in Evernote with the tag #cdecatapult 24
    25. 25. e.g. Zapier: select services 25
    26. 26. e.g. Zapier … select rules 26
    27. 27. e.g. Zapier: Select actions 27
    28. 28. Zapier: service directory … 28
    29. 29. 29 Imagine something like this in the IoT
    30. 30. 30 Low moisture in my flower pot? Send me a whatsapp message and turn down heating
    31. 31. This “deverticalizes” ….. • Open source, APIs, access to data, interoperability help to abstracts role & enable scaling • Hardware developers • Middleware / platforms • App developers • Which is broadly how modern “Internet style” ecosystems develops 31
    32. 32. 32 Open APIs and Interoperability across platforms was broadly the approach followed when architecting the £6m TSB IoT Ecosystem investment
    33. 33. TSB‟s IoT ecosystem investment • Develop a network of Internet of Things clusters • Incentivize more accessibility to IoT data • Adoption of „information hubs‟ • Interoperability between hubs • Become a platform for collaboration 33
    34. 34. 34 The Internet of Things Demonstrator • Results of £6m investment announced by David Willetts on 11 March 2013 • Investing in 8 IoT clusters to demonstrate ecosystems in specific application areas • >40 organizations involved, including Intel, ARM, BT, IBM, NEUL, Cisco, EDF, Carillion, LivingPlanIT, and many SMEs
    35. 35. 35 Hypercat Basic interoperability profile agreed and developed by the 8 #tsbiot consortia © Pilgrim Beart, 1248.io http://www.slideshare.net/1248_io/hypercatintroduction-15-mins
    36. 36. 36 And finally a few more words about the Connected Digital Economy Catapult in the IoT context
    37. 37. The data value chain – our „field of play' 37
    38. 38. CDE Catapult: Our #IoT angles 38 • Cities & communities – it‟s where lots of data, verticals, people come together, in high density • Data, data, data - #IoT will generate huge amounts of data (e.g. “cities generate more data they know what to do with”) • Next generation infrastructure, in particular • M2M • Whitespace communication • Connecting & supporting existing investments (e.g. from TSB, EU, RCs)
    39. 39. Some open questions • How do we all drive forward an “open” agenda for IoT • Interoperability, open source, open access • But keeping in mind sustainable business models! • What capabilities & facilities UK‟s innovators need? • What strategic (i.e. for wider benefit) projects does the UK need to move forward? 39
    40. 40. 40 Thank you! Dr. Maurizio Pilu Partnerships Director CDE Catapult Maurizio dot Pilu at cde.catapult.org.uk @maurizio_pilu @cdecatapult Catapult is a Technology Strategy Board programme

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