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Markma marcelo chapter3_images
 

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    Markma marcelo chapter3_images Markma marcelo chapter3_images Presentation Transcript

    • Chapter 3:Gathering Information andScanning the Environment Inspired by the “taxi story”.. a decade ago.
    • Gathering Information: Internal I need to go to Records SM Co and CCP Market Intelligence Market Research
    • Gathering Information: Internal Records
    • Gathering Information: Internal Records Market Intelligence
    • Gathering Information: Internal Records Market Intelligence Market Research
    • Gathering Information: Types of Research data I was at RoadX. Primary data. There was heavy traffic. Traffic is light at Road Y. Secondary data.
    • Gathering Information: Okay, let’s take Road Y Market Analysis
    • Scanning the Environment:Micro and Macro Environment
    • Scanning the Environment:Micro Environment Co need to get Supplies to help Market my Company
    • Scanning the Environment:Micro Environment CCP Co We joined a Competition about today’s Customers. It is open to the need to get Public. Supplies to help Market my Company
    • Scanning the Environment:Macro Environment Inside CCP…
    • Scanning the Environment:Macro Environment Culture Economic Demographics Natural Political Technology
    • Gathering Information and Scanning theEnvironment CCP Co MIS CENT DePo
    • Thank you!