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Principles and Elements of Design
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Principles and Elements of Design


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An introduction to the elements and principles of design.

An introduction to the elements and principles of design.

Published in: Education, Design, Business

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  • 1. What is design?
  • 2. A a definition?
    • Design is everywhere. Its what drew you to the last sneakers you bought and it's what made texting possible.
  • 3.
    • Its made buses able to carry bikes and it made Hannah Montana RIDICULOUSLY famous.
  • 4.
    • Its driving whole business cultures and
    • making sure environments from hospitals to airports are easier to navigate.
  • 5.
    • “ Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process.” Design Council
    From a concept or idea (left) to real thing (above)…
  • 6.
    • While design is a part of virtually all aspects of our daily life, good (or conscious) design isn’t.
    • Just look around. You are in a cinder block school. What were the driving ideas behind the design of this school? Budget? Beauty? A nice relaxing natural place to learn in?
    • See what I mean……
    Mmm, friendly.
  • 7. So DESIGN is everywhere, in everything. But GOOD design is not.
  • 8.  
  • 9.  
  • 10. In terms of learning about design. We are going to start with the basics first.
  • 11. Elements & Principles of Design good design is all about this…
  • 12. The Elements of Design:
    • These 6 ingredients are used to create a design:
    • 1.shape
    • 3.line
    • 4.texture
    • 5.value
    • 6.colour
  • 13. Shape (think ‘form’)
  • 14. space (think ‘distance in & between things’)
  • 15. line (think ‘thinish mark made by something ’)
  • 16. texture (think ‘the look/feel of the surface ’)
  • 17. value (think degree of lightness or darkness)
  • 18. colour (think yummm…..delicious)
  • 19. The Principles of Design
    • The principles are how you decide to put all the elements together.
    • You can make a zillion choices when doing this.
  • 20. The Principles of Design:
    • 1. proportion
    • 2. balance (symmetry)
    • 3. rhythm / pattern
    • 4. emphasis (focal point)
    • 5. variety
    • 6. contrast
    • 7. unity
    • 8. movement
  • 21. Examples: This image uses the elements of shape, space, colour, value & texture. The principles used here are: repetition, variety of proportion, contrast (light vs. dark) , movement and rhythm.
  • 22. The trick is to be able to explain how they (the principles are used). Ie: Here we have a pattern inifying the background, bright variety of colour across the foreground, a large central face is emphasized and there is a sense of repeated pattern by the three front figures (essentially the same pose).
  • 23. You try talking about the principles … How are the elements put together?
  • 24. What you need to do:
    • You can do this either in the real, physical world or doing this in the cyber world.
    • On the equivalent of a few white pieces of paper, make two sets of 14 decent size squares (minimum size 3x3inches.
    • In the first set of boxes.
    • Find a visual example of each of the (14) elements & principles of design. Title each one.
    • In the second set, using only the black & red construction paper & newsprint I give you, create a smart, cool example of each of the (14) elements and principles of design.
    • As you finish each one, I may show it to others as an example.
  • 25.  
  • 26.  
  • 27. shape - form space – distance in and between line – thin, long mark made by something texture – look/feel value – degree of lightness, darkness, intensity colour proportion balance (symmetry) rhythm / pattern emphasis (focal point) variety contrast unity movement