Principles and Elements of Design


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An introduction to the elements and principles of design.

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Principles and Elements of Design

  1. 1. What is design?
  2. 2. A a definition? <ul><li>Design is everywhere. Its what drew you to the last sneakers you bought and it's what made texting possible. </li></ul>
  3. 3. <ul><li>Its made buses able to carry bikes and it made Hannah Montana RIDICULOUSLY famous. </li></ul>
  4. 4. <ul><li>Its driving whole business cultures and </li></ul><ul><li>making sure environments from hospitals to airports are easier to navigate. </li></ul>
  5. 5. <ul><li>“ Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it's a car, a building, a graphic, a service or a process.” Design Council </li></ul>From a concept or idea (left) to real thing (above)…
  6. 6. <ul><li>While design is a part of virtually all aspects of our daily life, good (or conscious) design isn’t. </li></ul><ul><li>Just look around. You are in a cinder block school. What were the driving ideas behind the design of this school? Budget? Beauty? A nice relaxing natural place to learn in? </li></ul><ul><li>See what I mean…… </li></ul>Mmm, friendly.
  7. 7. So DESIGN is everywhere, in everything. But GOOD design is not.
  8. 10. In terms of learning about design. We are going to start with the basics first.
  9. 11. Elements & Principles of Design good design is all about this…
  10. 12. The Elements of Design: <ul><li>These 6 ingredients are used to create a design: </li></ul><ul><li>1.shape </li></ul><ul><li> </li></ul><ul><li>3.line </li></ul><ul><li>4.texture </li></ul><ul><li>5.value </li></ul><ul><li>6.colour </li></ul>
  11. 13. Shape (think ‘form’)
  12. 14. space (think ‘distance in & between things’)
  13. 15. line (think ‘thinish mark made by something ’)
  14. 16. texture (think ‘the look/feel of the surface ’)
  15. 17. value (think degree of lightness or darkness)
  16. 18. colour (think yummm…..delicious)
  17. 19. The Principles of Design <ul><li>The principles are how you decide to put all the elements together. </li></ul><ul><li>You can make a zillion choices when doing this. </li></ul>
  18. 20. The Principles of Design: <ul><li>1. proportion </li></ul><ul><li>2. balance (symmetry) </li></ul><ul><li>3. rhythm / pattern </li></ul><ul><li>4. emphasis (focal point) </li></ul><ul><li>5. variety </li></ul><ul><li>6. contrast </li></ul><ul><li>7. unity </li></ul><ul><li>8. movement </li></ul>
  19. 21. Examples: This image uses the elements of shape, space, colour, value & texture. The principles used here are: repetition, variety of proportion, contrast (light vs. dark) , movement and rhythm.
  20. 22. The trick is to be able to explain how they (the principles are used). Ie: Here we have a pattern inifying the background, bright variety of colour across the foreground, a large central face is emphasized and there is a sense of repeated pattern by the three front figures (essentially the same pose).
  21. 23. You try talking about the principles … How are the elements put together?
  22. 24. What you need to do: <ul><li>You can do this either in the real, physical world or doing this in the cyber world. </li></ul><ul><li>On the equivalent of a few white pieces of paper, make two sets of 14 decent size squares (minimum size 3x3inches. </li></ul><ul><li>In the first set of boxes. </li></ul><ul><li>Find a visual example of each of the (14) elements & principles of design. Title each one. </li></ul><ul><li>In the second set, using only the black & red construction paper & newsprint I give you, create a smart, cool example of each of the (14) elements and principles of design. </li></ul><ul><li>As you finish each one, I may show it to others as an example. </li></ul><ul><li>DO A GOOD, BEAUTIFUL, SMART JOB (I said). </li></ul>
  23. 27. shape - form space – distance in and between line – thin, long mark made by something texture – look/feel value – degree of lightness, darkness, intensity colour proportion balance (symmetry) rhythm / pattern emphasis (focal point) variety contrast unity movement