Edutec language schools new challenges

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EduTec Online/Offline Language Solutions Corporate

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  • 1. Language schools new challenges 18/02/2011 Ahmed M Hassan Training Center Executive Manager E-Learning Project Manager ahmed@edu-tec.net P.O. Box: 17180, Doha, Qatar Tel: +974 44215772 / 3 Fax: +974 44215332 Mob: +974 55574988
  • 2. Company references
  • 3. TELL ME MORE N°1 World leader 60 Countries 35% Research & Development 350 Employees 1987 23 years experience 500 000 Learners per year 7 Million Users Worldwide TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 3 18/02/2011
  • 4. International Recognition Digita 2008 award for Tell Me More V9 Comenius 2008 award for Tell Me More V9 Finanz Test 2008 award for TMM Business Stiftung Warentest 2007 award for TELL ME MORE v8 English, Spanish and Business English Comenius Medaille 2007 award for TELL ME More English, TELL ME MORE Kids and TELL ME MORE Online World of learning 2007 award for TELL ME MORE Corporate Digita Prize 2007 award TELL ME MORE v8 English Giga Maus 2007 / 2005 Germany, won by TELL ME MORE Kids“Best family program” PC Advisor Award 2007 award for TELL ME MORE v8 in GB World of learning 2006 award for TELL ME MORE Corporate TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 4
  • 5. TELL ME MORE® is used by hundreds of languageschools… TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 5 18/02/2011
  • 6. … and is the solution of choice of many Corporatecustomers Technology Insurance Industry Bank/Finance Consumer goods Services Pharmaceutical Government TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 6 18/02/2011
  • 7. Market evolution
  • 8. A NEW demand Customers like face-to-face courses…. Live interaction with teachers Scheduled learning time Group exchanges … but they want more flexible and affordable solutions Flexibility: anywhere, anytime Cost: need for cheaper solutions with easily calculable ROI Tailored: a solution adapted to different needs Blended learning solutions: the rising demand Online learning solutions AND the human touch More work in less time shortens "time to skill" Content-rich solution enables creating ad-hoc learning paths TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 8 18/02/2011
  • 9. New competitors • Worldwide virtual training centres • Advantages – They are global companies • Issues – Blended : their mix between e-learning and traditional face-to-face is inadequate Big opportunity for language schoolsCopyright 2008 Auralog S.A. All rights reserved. TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 9 18/02/2011
  • 10. Blended solutions: a new business opportunity• Market standard offer : E learning 1 year – Light tutoring – Not very effective – Hard competition – Only self-motivated learners get good results – Price : 300 €• Opportunity : Blended offer – e-learning and face-to-face Mixed program – Strong human support (coaching) – The average learner works 4 times more – Price: 1000 € + Source: internal statistics on 3,600 students TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 10 18/02/2011
  • 11. Language schools possible evolution•Language schools face 3 options :•Keep their existing catalog Risk of obsolescence and activity decreasingAdd e-learning to their catalog as Not enough to meet newan option demandsInclude e-blended in existing The winning strategy to meet thetraining programs challenge of the new market TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 11 18/02/2011
  • 12. The TELL ME MORE® Solution : General features
  • 13. Large content 11 languages English US / UK Spanish Sp/Latam Chinese 18 interface languages Speech recognition French Arabic Up to 1000 hours training Italian Japanese Communicative approach German Dutch All language skills TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 2/18/2011 13 18/02/2011
  • 14. A complete method!TELL ME MORE® is an immersive KNOWLEDGEand fully interactive methodology.It offers the largest content available Grammaron the market. Up to 2000 hours of content Vocabulary CultureLearners progress confidently in thelanguage on every aspect: Vocabulary Grammar Oral Written Comprehension Expression Written and oral comprehension Written and oral expressionPerfect pronunciation with our Oral Writtenspeech recognition programme Expression ComprehensionAn innovative approach thatrespects the socio-cultural aspects SKILLSof the language. TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 14 18/02/2011
  • 15. Day to day and business language contentDevelop the business language skills of your employees to improve their efficiency. Sample Business Situations lessons Professional exchanges Reading documents Drawing up documents Professional phone conversation Social exchanges Meetings Presentations and reports Sample Professional Activity* Sample Business Sectors* Accounting and Finance Automotive industry Administrative and Secretarial skills Banking and insurance Human Resources Pharmaceutical industry Sales and Marketing Hospitality industry … … * in English TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 15 18/02/2011
  • 16. Communicative approach Speech recognition Interactive dialogues Sentence pronunciation Score evaluation Phonetic exercise TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 16 18/02/2011
  • 17. Dialogues : the main activity Every lessons is started by a dialogue that sets up the situation 3 progressive dialogue modes: Discovery Expression Comprehension TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 17
  • 18. Oral Expression Pronunciation exercises Phonemes (3D animation) Words Sentences Voice recognition system Records Rates Corrects Improve TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18 18/02/2011
  • 19. Numerous types of activities 42 types of different activities Interactive dialogues Comprehension questions Video & MCQ EuroNews® videos Grammar explanations Grammar Exercices Mystery word Mystery phrase Crosswords Picture/word association Dictation Fill in the blanks The right word Cultural themes etc… TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 19 18/02/2011
  • 20. The TELL ME MORE® Solution : Description
  • 21. e-System architecture TELL ME MORE® license Tracking Portal Personalised language Real time summary programme reports Access to full content Group and detailed for 1 year view Assessment test, Export Excel reports / progress test, certification TELL ME data test MORE® Content + Students / Tutors database Server hosted Admin Tools at Auralog or Tutor Tools at Language Register tutor(s) School Communication tools Set up language groups Student follow up Set up student groups Create, modify learning Register students paths Tutor tracking Set up students interface Set up reports (Detailed, Print out contents Summary) Set up reports (Detailed, Summary) TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 21 18/02/2011
  • 22. Hosting solutionsAdmin Tools Tutor Tools Tracking portal TMM (V9 only) At the language school Server Application Hosted the Client (dedicated server) server and Pedagogical content Or Hosted by Auralog TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 22 18/02/2011
  • 23. TELL ME MORE® Content THE PORTAL: a direct access to the training program  Computer test  Objective grid (Placement test)  Training  Progress test (s)  Certification test TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 23 18/02/2011
  • 24. TELL ME MORE® Tools ADMIN TOOLS :  Register tutor(s)  Set up language groups  Set up student groups  Register students  Tutor tracking  Set up reports (Detailed, Summary) TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 24 18/02/2011
  • 25. TELL ME MORE® Tools Advanced Tutor Tools to track and review students work TUTOR TOOLS :  Communication tools (mail)  Student follow up  Create, modify learning paths  Print out contents (Blended courses)  Set up reports (Detailed, Summary) TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 25 18/02/2011
  • 26. Learner activity reportsReal-time Dashboard functionality Real-time summary reports Status of all learning activity Total and average learning time Sessions tracking Multiple filter options Export Excel reports/data Detailed view, giving access to … Learner level upon entry & current Individual progression Test results Connection rates, duration and eventsCompatible with LMS using SCORM or AICC TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 26 18/02/2011
  • 27. TELL ME MORE® License content The TELL ME MORE® Corporate License consist of : Personalised Language Program Unlimited access to the full content (Business & everyday language) for 1 year 1 license = 1 language, 1 student, 1 year Assessment Test, Progression Test, TOEIC®/Certification Test TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 27 18/02/2011
  • 28. The TELL ME MORE® Solution :Training organisation and business model
  • 29. Basic assumption The more the learner is supported, the more he/she works Observed working time in 3 months* 22:16 06:29 e-learning alone e-learning with tutoringTutoring/Coaching is the key success factor that leads to continued and recurrent work. It reinforces the corporate investment TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 29 18/02/2011
  • 30. Blended training: Main pedagogical options • Self-Study mode (pure e-learning) • (Employee benefit programs / Advanced levels / E-learning culture) Level of pedagogical expectations • Self-study + On line services (tutoring..) • - passive (re-active) • - active (pro-active) • • Self-study + On line Services + Face-to-Face • - disconnected (no direct relation) • - interconnected ( same plan) • TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 30 18/02/2011
  • 31. INTERCONNECTED Blended : 2 schemes Face-to-face Face-to-face courses are complemented to by TELL ME MORE® online training. E-learning E-learning Face-to-face courses are designed according to On line training program. Face-to-face TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 31 18/02/2011
  • 32. FtF to e-learning Face-to-face Face-to-face courses are complemented to by TELL ME MORE® online training. E-learning TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 32 18/02/2011
  • 33. Home made blended program WIZARD is the first Brazilian Language School with more than 1000 franchisees TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 33 18/02/2011
  • 34. WIZARD created specific learning paths Per level According its lessons books structure TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 34 18/02/2011
  • 35. WIZARD specific learning paths TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 18/02/2011 35 18/02/2011
  • 36. E-learning to FtF E-learning Face-to-face courses complete the skills to acquired through TELL ME MORE® online Face-to-face training. TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 36 18/02/2011
  • 37. Blended-learning : Lessons Plan overview Student books per level Teacher books per level Attractive covers Detailed Indexes User friendly guide book TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 37 18/02/2011
  • 38. Blended learning : Lessons Plan TELL ME MORE® content + specific instructor-led course methodology. Standardized teaching process Accurate measurement of this process Individualized face to face course for the learner Complete and unified teaching plan for the school Highly flexible multiple-function solution Teaching material or Syllabus for face-to-face teaching. TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 38 18/02/2011
  • 39. Blended learning: Lessons Plan overview Language: American English Edition: Teacher and Student Number of Units: over 200 Levels: 10 skills levels (from real Beginner to Expert) Situations: General (Everyday) and Business Duration: 60 to 120 minutes (depending on the progress and your training program) Steps: Warm up Lead in Focus on Chorus repetition Individual practice Demonstration Writing Practice An English game Extension Summary TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 39 18/02/2011
  • 40. The Roadmaps : Scheduling Teachers and Students work • Teachers roadmaps TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 40 18/02/2011
  • 41. The Roadmaps / Scheduling Teachers and Students work Students roadmaps • TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 41 18/02/2011
  • 42. Cooperation guidelines Pack of licenses: 100/250/500 licenses Schools license purchase price between 120 and 220 € Schools license re-selling price between 400 and 1500 € Partner’s Training Services Technical training (Installation, Tests, Tech. Support 1st Line) 2 days (1700 €) for IT specialists Pedagogical training (Admin and Tutor tools, tracking portal training) 3 days (3300 €) for tutors Sales & marketing training ½ day to Partner’s sales force Optional Services Consulting day (to help you building up your service offer and your blended program) 1 day (1200 €/day) for Management and/or Pedagogical/Marketing director(s) Budget starts around 25 000€ TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 42 18/02/2011
  • 43. WINNING STRATEGY Language School  TELL ME MORE®• QUALITY OF SERVICES QUALITY OF TECHNOLOGY• expertise FtF : "the human element" Most awarded e-learning solution Flexibility / Productivity    The TELL ME MORE® e-System blended solution TELL ME MORE® labeled “Blended Solution of the Year” at the 2007 World of Learning Awards TELL ME MORE Corporate v9.5 Overview Copyright 2010 © 43 18/02/2011
  • 44. Questions? Thank You! Thank you for your attention Ahmed M Hassan Training Center Executive Manager E-Learning Project Manager ahmed@edu-tec.net P.O. Box: 17180, Doha, Qatar Tel: +974 44215772 / 3 Fax: +974 44215332 TELL ME MORE Corporate v9.5 Overview Copyright 2010 © Mob: +974 55574988 44EduTec® – Auralog® – Copyright 2010 – all rights reserved This document contains Auralog® confidential and proprietary information. Any unauthorised use, disclosure, distribution or copying hereof is prohibite 18/02/2011