Product Placement
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Product Placement

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Product Placement Product Placement Presentation Transcript

  • By: Michele Russo
    ProductPlacement
  • Product Placement:
    An advertising technique in which companies pay a fee or provide service in exchange for a prominent display of their product
    WhatisProductPlacement?
  • Statistics
    Communicating core marketing messages to mass TV audiences has never been more difficult
    90% of people with digital video recorders skip TV ads
    Volkswagen will spend $200 million over 3-5 years to place its cars in Universal movies and in TV shows and ads on NBC, BRAVO, Sci Fi, and USA
    Research shows product placement in content boosts brand awareness, raises brand affinity and encourages prospective purchasers
    60% of viewers felt more positive about brands they recognized in a placement
    The amount of money spent on product placement increased from $190 million in 1974 to over $4 billion in 2005
  • Why Are Advertisers Using Product Placement?
    Because Generation Y is sick
    of hearing advertisements
    constantly!!!
    Product placement is advertising’s
    best way to break through to
    the market and grab attention!
  • Coca-Cola paid $26 million dollars to have their product front and center on American Idol
    $26 Million Dollars!!
  • SexandtheCity
  • “The Super bowl For Women”
    • A newline cinema executive coined Sex and the City to be the “Super Bowl for women” because of the massive list of labels name dropped in the movie
    • Mentions 26 designers including Manolo Blahnik, Vivenne Westwood, Louis Vuitton, Chanel and Dior
  • 3 Types of Product Placement
    Visual- product, service, or logo can simply be observed
    Spoken- product, service or correlation is mentioned in presentation
    Usage- personality interacts with the product
    Talladega Nights uses all 3 types at once in this scene
    Seeing real life product in movies helps to give a sense of realism
  • DinnerScene
    http://www.youtube.com/watch?v=5A0-u85aAYg
  • Sources
    10 most shameless product placements in movie history
    cracked.com
    How stuff works
    howstuffworks.com
    3 types of product placement
    docstoc.com
    Top 10 blatant examples of product placement in movies
    listverse.com
    Traditional Advertising
    usatoday.com
    Product placement
    all business.com
    Check out The Internet Movie Database (IMDB) and The Brand Channel To see exactly which scene features a certain product!!