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Product Placement
 

Product Placement

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    Product Placement Product Placement Presentation Transcript

    • By: Michele Russo
      ProductPlacement
    • Product Placement:
      An advertising technique in which companies pay a fee or provide service in exchange for a prominent display of their product
      WhatisProductPlacement?
    • Statistics
      Communicating core marketing messages to mass TV audiences has never been more difficult
      90% of people with digital video recorders skip TV ads
      Volkswagen will spend $200 million over 3-5 years to place its cars in Universal movies and in TV shows and ads on NBC, BRAVO, Sci Fi, and USA
      Research shows product placement in content boosts brand awareness, raises brand affinity and encourages prospective purchasers
      60% of viewers felt more positive about brands they recognized in a placement
      The amount of money spent on product placement increased from $190 million in 1974 to over $4 billion in 2005
    • Why Are Advertisers Using Product Placement?
      Because Generation Y is sick
      of hearing advertisements
      constantly!!!
      Product placement is advertising’s
      best way to break through to
      the market and grab attention!
    • Coca-Cola paid $26 million dollars to have their product front and center on American Idol
      $26 Million Dollars!!
    • SexandtheCity
    • “The Super bowl For Women”
      • A newline cinema executive coined Sex and the City to be the “Super Bowl for women” because of the massive list of labels name dropped in the movie
      • Mentions 26 designers including Manolo Blahnik, Vivenne Westwood, Louis Vuitton, Chanel and Dior
    • 3 Types of Product Placement
      Visual- product, service, or logo can simply be observed
      Spoken- product, service or correlation is mentioned in presentation
      Usage- personality interacts with the product
      Talladega Nights uses all 3 types at once in this scene
      Seeing real life product in movies helps to give a sense of realism
    • DinnerScene
      http://www.youtube.com/watch?v=5A0-u85aAYg
    • Sources
      10 most shameless product placements in movie history
      cracked.com
      How stuff works
      howstuffworks.com
      3 types of product placement
      docstoc.com
      Top 10 blatant examples of product placement in movies
      listverse.com
      Traditional Advertising
      usatoday.com
      Product placement
      all business.com
      Check out The Internet Movie Database (IMDB) and The Brand Channel To see exactly which scene features a certain product!!