Product Placement: An advertising technique in which companies pay a fee or provide service in exchange for a prominent display of their product WhatisProductPlacement?
Statistics Communicating core marketing messages to mass TV audiences has never been more difficult 90% of people with digital video recorders skip TV ads Volkswagen will spend $200 million over 3-5 years to place its cars in Universal movies and in TV shows and ads on NBC, BRAVO, Sci Fi, and USA Research shows product placement in content boosts brand awareness, raises brand affinity and encourages prospective purchasers 60% of viewers felt more positive about brands they recognized in a placement The amount of money spent on product placement increased from $190 million in 1974 to over $4 billion in 2005
Why Are Advertisers Using Product Placement? Because Generation Y is sick of hearing advertisements constantly!!! Product placement is advertising’s best way to break through to the market and grab attention!
Coca-Cola paid $26 million dollars to have their product front and center on American Idol $26 Million Dollars!!
“The Super bowl For Women”
A newline cinema executive coined Sex and the City to be the “Super Bowl for women” because of the massive list of labels name dropped in the movie
Mentions 26 designers including Manolo Blahnik, Vivenne Westwood, Louis Vuitton, Chanel and Dior
3 Types of Product Placement Visual- product, service, or logo can simply be observed Spoken- product, service or correlation is mentioned in presentation Usage- personality interacts with the product Talladega Nights uses all 3 types at once in this scene Seeing real life product in movies helps to give a sense of realism
Sources 10 most shameless product placements in movie history cracked.com How stuff works howstuffworks.com 3 types of product placement docstoc.com Top 10 blatant examples of product placement in movies listverse.com Traditional Advertising usatoday.com Product placement all business.com Check out The Internet Movie Database (IMDB) and The Brand Channel To see exactly which scene features a certain product!!