Product Placement

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Product Placement

  1. 1. By: Michele Russo<br />ProductPlacement<br />
  2. 2. Product Placement:<br />An advertising technique in which companies pay a fee or provide service in exchange for a prominent display of their product<br /> WhatisProductPlacement?<br />
  3. 3. Statistics<br />Communicating core marketing messages to mass TV audiences has never been more difficult<br />90% of people with digital video recorders skip TV ads<br />Volkswagen will spend $200 million over 3-5 years to place its cars in Universal movies and in TV shows and ads on NBC, BRAVO, Sci Fi, and USA<br />Research shows product placement in content boosts brand awareness, raises brand affinity and encourages prospective purchasers<br />60% of viewers felt more positive about brands they recognized in a placement <br />The amount of money spent on product placement increased from $190 million in 1974 to over $4 billion in 2005<br />
  4. 4. Why Are Advertisers Using Product Placement?<br />Because Generation Y is sick<br />of hearing advertisements <br />constantly!!!<br />Product placement is advertising’s <br />best way to break through to <br />the market and grab attention!<br />
  5. 5. Coca-Cola paid $26 million dollars to have their product front and center on American Idol<br />$26 Million Dollars!!<br />
  6. 6. SexandtheCity<br />
  7. 7. “The Super bowl For Women”<br /><ul><li>A newline cinema executive coined Sex and the City to be the “Super Bowl for women” because of the massive list of labels name dropped in the movie
  8. 8. Mentions 26 designers including Manolo Blahnik, Vivenne Westwood, Louis Vuitton, Chanel and Dior</li></li></ul><li>3 Types of Product Placement<br />Visual- product, service, or logo can simply be observed<br />Spoken- product, service or correlation is mentioned in presentation<br />Usage- personality interacts with the product<br />Talladega Nights uses all 3 types at once in this scene<br />Seeing real life product in movies helps to give a sense of realism<br />
  9. 9. DinnerScene<br />http://www.youtube.com/watch?v=5A0-u85aAYg<br />
  10. 10. Sources<br />10 most shameless product placements in movie history<br />cracked.com<br />How stuff works <br />howstuffworks.com<br />3 types of product placement <br />docstoc.com<br />Top 10 blatant examples of product placement in movies <br />listverse.com<br />Traditional Advertising <br />usatoday.com<br />Product placement <br />all business.com<br />Check out The Internet Movie Database (IMDB) and The Brand Channel To see exactly which scene features a certain product!!<br />

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