Your SlideShare is downloading. ×
Soap Digital Day Talk 2008
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Soap Digital Day Talk 2008

623
views

Published on

Published in: Education

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
623
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
1
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
  • 2. “ With great power comes great responsibility” Stan Lee
  • 3. With so many ways to use technology it can become daunting to know where to start.
  • 4. The best place to start is a good idea .
  • 5. Cannes 2008 Work that got me excited* *And jealous
  • 6. A Blind Call Duval Guillaume [BE] Agency:
  • 7. HBO Voyeur Big Spaceship & BBDO [US] Agency:
  • 8. Read At Work Colenso BBDO [NZ] Agency:
  • 9. Sol Comments Mediafront [NO] Agency:
  • 10. Uniqlock Projector [JP] Agency:
  • 11. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  • 12. Whopper Freakout CP+B [US] Agency:
  • 13. Best part of being on the Cannes jury
  • 14.  
  • 15. Talking about other people’s work Best part of being on the Cannes jury
  • 16. Networking Best part of being on the Cannes jury
  • 17. Inspiration Best part of being on the Cannes jury
  • 18. The desserts Best part of being on the Cannes jury
  • 19. Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
  • 20. Important to note Lean Mean Fighting Machine [UK] Agency:
  • 21. THE DIGITAL MARKET circa 2008
  • 22. The web is only days old THE DIGITAL MARKET (circa 2008)
  • 23. THE DIGITAL MARKET (circa 2008) Media Agencies vs Creative Agencies
  • 24. THE DIGITAL MARKET (circa 2008) Traditional Agencies vs Digital Agencies
  • 25. THE DIGITAL MARKET (circa 2008) Network Agencies vs Indie Agencies
  • 26. Web 2.0 logos from Stabilo Boss Less emphasis on the brand sites THE DIGITAL MARKET (circa 2008)
  • 27. Web 2.0 logos from Stabilo Boss Less emphasis on the brand sites And more brand touch points THE DIGITAL MARKET (circa 2008)
  • 28. Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET (circa 2008)
  • 29. THE DIGITAL MARKET (circa 2008) Real Mobile Web
  • 30. *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET (circa 2008)
  • 31. Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET (circa 2008)
  • 32. And media? THE DIGITAL MARKET (circa 2008)
  • 33. And now for a test THE DIGITAL MARKET (circa 2008)
  • 34. Muito obrigado! This presentation will be available on www.bannerblog.com.au soon