THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things

THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things

DIGITAL INITIATIVE

Where do you find the time?

Google Stats

play

Flagged emails

heroHQ

Underground

Bannerblog

Sleevage

MrPotatomash

Couch photos

Shoe Photos

Mattress Photos

Personal photos

WTFcostumes

Earthwallpapers

TheSlipperyTruffle

Read

Milo helps

“ I don’t have the time” is bullshit

#1 Reason why digital is better than advertising?

We don’t have to do advertising From Iain Tate’s (Poke UK) talk

+ No media needed + No budget restrictions + Can just do it

GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE

NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS

#1 reason digital sucks?

It’s Complicated shit

UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race

“ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008

*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

A DIGITAL BRIEF

Create a banner (468x60) to support this TVC

Shitty Brief

Results A bunch of banner concepts?

Ask to be briefed differently

Status Quo of Digital vs Traditional

Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k

While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k

What scares me as a digital creative?

When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards

But we should both be scared. Breakthrough ideas NOT from agencies

And the #1 Youtube channel in the world?

THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006

The web is only days old THE DIGITAL MARKET circa 2008

Goodbye expensive digital graveyards

Hello multiple digital touch points

Real Mobile Web THE DIGITAL MARKET circa 2008

One Function Website

DATA IS SEXY

FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE

Chuck Norris Facts

When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.

CREATIVE MEDIA?

CANNES 2008

A Blind Call Duval Guillaume [BE] Agency:

Read At Work COLENSO [NZ] Agency:

Virgin Bets Lean Mean Fighting Machine [UK] Agency:

5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky

5 min Workshop (v3) Come up with a single function digital solution for any brand

A FINAL NOTE DIGITAL IS POWERFUL

Thank you & Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie