P.A.D.C Workshop
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P.A.D.C Workshop

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Presented and discussed without internet access in a workshop on the 13th Sept in Perth, Western Australia.

Presented and discussed without internet access in a workshop on the 13th Sept in Perth, Western Australia.

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    P.A.D.C Workshop P.A.D.C Workshop Presentation Transcript

    • THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
    • THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
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    • DIGITAL INITIATIVE
    • Where do you find the time?
    • Google Stats
    • play
    • Flagged emails
    • heroHQ
    • Underground
    • Bannerblog
    • Sleevage
    • MrPotatomash
    • Couch photos
    • Shoe Photos
    • Mattress Photos
    • Personal photos
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    • WTFcostumes
    • Earthwallpapers
    • TheSlipperyTruffle
    • Read
    • Milo helps
    • “ I don’t have the time” is bullshit
    • #1 Reason why digital is better than advertising?
    • We don’t have to do advertising From Iain Tate’s (Poke UK) talk
    • + No media needed + No budget restrictions + Can just do it
    • GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
    • NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
    • #1 reason digital sucks?
    • It’s Complicated shit
    • UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race
    • “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008
    • *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
    • DIGITAL ADVERTISING
    • A DIGITAL BRIEF
    • Create a banner (468x60) to support this TVC
    • Shitty Brief
    • Results A bunch of banner concepts?
    • Ask to be briefed differently
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    • Status Quo of Digital vs Traditional
    • Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
    • While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k
    • What scares me as a digital creative?
    • When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
    • But we should both be scared. Breakthrough ideas NOT from agencies
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    • And the #1 Youtube channel in the world?
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    • THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006
    • The web is only days old THE DIGITAL MARKET circa 2008
    • Goodbye expensive digital graveyards
    • Hello multiple digital touch points
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    • Real Mobile Web THE DIGITAL MARKET circa 2008
    • One Function Website
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    • DATA IS SEXY
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    • FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
    •  
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    • Chuck Norris Facts
    • When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
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    • CREATIVE MEDIA?
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    • CANNES 2008
    • A Blind Call Duval Guillaume [BE] Agency:
    • Read At Work COLENSO [NZ] Agency:
    • Virgin Bets Lean Mean Fighting Machine [UK] Agency:
    • 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky
    • 5 min Workshop (v3) Come up with a single function digital solution for any brand
    • A FINAL NOTE DIGITAL IS POWERFUL
    • Thank you & Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie