THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
 
DIGITAL INITIATIVE
Where do you find the time?
Google Stats
play
Flagged emails
heroHQ
Underground
Bannerblog
Sleevage
MrPotatomash
Couch photos
Shoe Photos
Mattress Photos
Personal photos
 
 
 
WTFcostumes
Earthwallpapers
TheSlipperyTruffle
Read
Milo helps
“ I don’t have the time” is bullshit
#1 Reason why digital is better than advertising?
We don’t have to do advertising  From Iain Tate’s (Poke UK) talk
+ No media needed + No budget restrictions + Can just do it
GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
#1 reason digital sucks?
It’s Complicated shit
UBISOFT :  http://callofjuarez.au.ubi.com/the-chicken-race
“ Interactivity increases brand recall  63%  more   than non interactive ads” * B arnum  S ulley Research 2008
*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
A DIGITAL BRIEF
Create a  banner (468x60)  to support this TVC
Shitty Brief
Results A bunch of banner concepts?
Ask to be briefed differently
 
Status Quo of Digital vs Traditional
Digital People suck at,  while traditional are best at Story Telling Copywriting Selling in ideas Working with media agenc...
While traditional suck at,  while digital are best at Non advertising ideas Interaction Non linear experiences Working wit...
What scares me as a digital creative?
When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
But we should both  be scared. Breakthrough ideas  NOT  from agencies
 
 
And the #1 Youtube channel in the world?
 
 
 
 
THINK  DIFFERENT  FOR DIGITAL 2009 IS NOTHING LIKE 2006
The web is only  days old THE DIGITAL MARKET  circa 2008
Goodbye expensive digital graveyards
Hello multiple digital touch points
 
Real Mobile Web THE DIGITAL MARKET  circa 2008
One Function Website
 
 
 
 
 
 
 
 
DATA IS SEXY
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
 
 
Chuck Norris Facts
When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just...
 
 
 
 
 
CREATIVE MEDIA?
 
CANNES 2008
A Blind Call Duval Guillaume [BE] Agency:
Read At Work COLENSO [NZ] Agency:
Virgin Bets Lean Mean Fighting Machine [UK] Agency:
5 min Workshop (v2) Come up with digital ideas (not ads) to support  Campbell’s  Chunky
5 min Workshop (v3) Come up with a single function digital solution  for any brand
A FINAL NOTE DIGITAL IS POWERFUL
Thank you  & Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
Upcoming SlideShare
Loading in...5
×

P.A.D.C Workshop

772

Published on

Presented and discussed without internet access in a workshop on the 13th Sept in Perth, Western Australia.

Very similar to the

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
772
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

P.A.D.C Workshop

  1. 1. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
  2. 2. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
  3. 4. DIGITAL INITIATIVE
  4. 5. Where do you find the time?
  5. 6. Google Stats
  6. 7. play
  7. 8. Flagged emails
  8. 9. heroHQ
  9. 10. Underground
  10. 11. Bannerblog
  11. 12. Sleevage
  12. 13. MrPotatomash
  13. 14. Couch photos
  14. 15. Shoe Photos
  15. 16. Mattress Photos
  16. 17. Personal photos
  17. 21. WTFcostumes
  18. 22. Earthwallpapers
  19. 23. TheSlipperyTruffle
  20. 24. Read
  21. 25. Milo helps
  22. 26. “ I don’t have the time” is bullshit
  23. 27. #1 Reason why digital is better than advertising?
  24. 28. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  25. 29. + No media needed + No budget restrictions + Can just do it
  26. 30. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
  27. 31. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
  28. 32. #1 reason digital sucks?
  29. 33. It’s Complicated shit
  30. 34. UBISOFT : http://callofjuarez.au.ubi.com/the-chicken-race
  31. 35. “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008
  32. 36. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  33. 37. DIGITAL ADVERTISING
  34. 38. A DIGITAL BRIEF
  35. 39. Create a banner (468x60) to support this TVC
  36. 40. Shitty Brief
  37. 41. Results A bunch of banner concepts?
  38. 42. Ask to be briefed differently
  39. 44. Status Quo of Digital vs Traditional
  40. 45. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
  41. 46. While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k
  42. 47. What scares me as a digital creative?
  43. 48. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
  44. 49. But we should both be scared. Breakthrough ideas NOT from agencies
  45. 52. And the #1 Youtube channel in the world?
  46. 57. THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006
  47. 58. The web is only days old THE DIGITAL MARKET circa 2008
  48. 59. Goodbye expensive digital graveyards
  49. 60. Hello multiple digital touch points
  50. 62. Real Mobile Web THE DIGITAL MARKET circa 2008
  51. 63. One Function Website
  52. 72. DATA IS SEXY
  53. 88. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
  54. 91. Chuck Norris Facts
  55. 92. When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
  56. 98. CREATIVE MEDIA?
  57. 100. CANNES 2008
  58. 101. A Blind Call Duval Guillaume [BE] Agency:
  59. 102. Read At Work COLENSO [NZ] Agency:
  60. 103. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  61. 104. 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky
  62. 105. 5 min Workshop (v3) Come up with a single function digital solution for any brand
  63. 106. A FINAL NOTE DIGITAL IS POWERFUL
  64. 107. Thank you & Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×