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Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog
“ With great power comes great responsibility”  Stan Lee
With so many ways to  use technology  it can become daunting to know where to start.
The best place to start is a  good idea .
Kick Ass! Online Creative Examples
<ul><ul><ul><li>Here are 6 areas which  interactive advertising excels  and what no other medium can offer simultaneously....
Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:
Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:
Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea  (easier said t...
Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6
Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campa...
Kick Ass! Online Creative Examples Or just add a dash of sex
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
#1 Reason why digital is better than advertising?
We don’t have to do advertising  (client mindset) From Iain Tate’s (Poke UK) talk
THINK DIFFERENT FOR DIGITAL
Originality is Key
 
 
$0 Budget
 
Niche
Super Niche
What about a site where people post photos of weird sandwiches?
 
 
 
What about a site where people post photos of stupid cats?
 
 
 
What about a site about those annoying ads on websites?
 
Meme?
 
 
 
 
 
 
Scam free zone
 
SOME REAL EXAMPLES PLEASE
 
 
 
 
BITE SIZE PIECES OF CONTENT
 
 
 
AND NOW FOR A TEST
YOUR CAMPAIGN MIGHT BE A DANCING BEAR  BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
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P.A.D.C Presentation

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Presented without internet access on the 12th Sept in Perth, Western Australia.

Published in: Technology, Business
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Transcript of "P.A.D.C Presentation"

  1. 1. Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog
  2. 2. “ With great power comes great responsibility” Stan Lee
  3. 3. With so many ways to use technology it can become daunting to know where to start.
  4. 4. The best place to start is a good idea .
  5. 5. Kick Ass! Online Creative Examples
  6. 6. <ul><ul><ul><li>Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously. </li></ul></ul></ul>Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples
  7. 7. Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
  8. 8. Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:
  9. 9. Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
  10. 10. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  11. 11. Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:
  12. 12. Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
  13. 13. Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
  14. 14. Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
  15. 15. Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
  16. 16. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
  17. 17. Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:
  18. 18. Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
  19. 19. Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6
  20. 20. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
  21. 21. Kick Ass! Online Creative Examples Or just add a dash of sex
  22. 22. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  23. 23. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  24. 24. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
  25. 25. #1 Reason why digital is better than advertising?
  26. 26. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
  27. 27. THINK DIFFERENT FOR DIGITAL
  28. 28. Originality is Key
  29. 31. $0 Budget
  30. 33. Niche
  31. 34. Super Niche
  32. 35. What about a site where people post photos of weird sandwiches?
  33. 39. What about a site where people post photos of stupid cats?
  34. 43. What about a site about those annoying ads on websites?
  35. 45. Meme?
  36. 52. Scam free zone
  37. 54. SOME REAL EXAMPLES PLEASE
  38. 59. BITE SIZE PIECES OF CONTENT
  39. 63. AND NOW FOR A TEST
  40. 64. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
  41. 65. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
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