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P.A.D.C Presentation
 

P.A.D.C Presentation

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Presented without internet access on the 12th Sept in Perth, Western Australia.

Presented without internet access on the 12th Sept in Perth, Western Australia.

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    P.A.D.C Presentation P.A.D.C Presentation Presentation Transcript

    • Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog
    • “ With great power comes great responsibility” Stan Lee
    • With so many ways to use technology it can become daunting to know where to start.
    • The best place to start is a good idea .
    • Kick Ass! Online Creative Examples
          • Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously.
      Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples
    • Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    • Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:
    • Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
    • Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
    • Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
    • Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
    • Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
    • Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
    • Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6
    • Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
    • Kick Ass! Online Creative Examples Or just add a dash of sex
    • Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    • Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    • Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
    • #1 Reason why digital is better than advertising?
    • We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
    • THINK DIFFERENT FOR DIGITAL
    • Originality is Key
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    • $0 Budget
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    • Niche
    • Super Niche
    • What about a site where people post photos of weird sandwiches?
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    • What about a site where people post photos of stupid cats?
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    • What about a site about those annoying ads on websites?
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    • Meme?
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    • Scam free zone
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    • SOME REAL EXAMPLES PLEASE
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    • BITE SIZE PIECES OF CONTENT
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    • AND NOW FOR A TEST
    • YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
    • Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie