Perth Art Directors Club Ashley Ringrose Soap Creative & Bannerblog

“ With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know where to start.

The best place to start is a good idea .

Kick Ass! Online Creative Examples

Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously. Video Interactivity Passive Entertainment Gaming Sound Customization 1 2 3 4 5 6 Kick Ass! Online Creative Examples

Here are 6 areas which interactive advertising excels and what no other medium can offer simultaneously.

Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:

Video 1 Kick Ass! Online Creative Examples Boondoggle [BR] Agency:

Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:

Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:

Interactivity 2 Kick Ass! Online Creative Examples Unknown Agency:

Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:

Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:

Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:

Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:

Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:

Customization 6 Kick Ass! Online Creative Examples CP+B [US] Agency:

Kick Ass! Online Creative Examples If you can cover all 6 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 6

Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.

Kick Ass! Online Creative Examples Or just add a dash of sex

Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:

Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:

#1 Reason why digital is better than advertising?

We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

THINK DIFFERENT FOR DIGITAL

Originality is Key

$0 Budget

Niche

Super Niche

What about a site where people post photos of weird sandwiches?

What about a site where people post photos of stupid cats?

What about a site about those annoying ads on websites?

Meme?

Scam free zone

SOME REAL EXAMPLES PLEASE

BITE SIZE PIECES OF CONTENT

AND NOW FOR A TEST

YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie