MADC Digital Talk
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MADC Digital Talk

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Expanding on the idea that when working with Digital Advertising you don't have to make ads.

Expanding on the idea that when working with Digital Advertising you don't have to make ads.

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MADC Digital Talk Presentation Transcript

  • 1. The Digital Mindset Ashley Ringrose Soap Creative & Bannerblog + random useless things
  • 2. A DIGITAL BRIEF
  • 3. 5 min Workshop Create a banner (468x60) to support this TVC
  • 4. Shitty Brief
  • 5. Results A bunch of banner concepts?
  • 6. Status Quo of Digital vs Traditional
  • 7. What scares me as a digital creative?
  • 8. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
  • 9. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
  • 10. However the #1 reason why digital is better than advertising...
  • 11. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  • 12. + No media needed + No budget restrictions + Can just do it
  • 13. WE CAN MAKE A... WIDGET VIDEO SERIES CONVERSATION (SOCIAL) MOBILE APP SERVICE GAME INTERACTIVE MOVIE COMP SURVEY & MORE
  • 14. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
  • 15. THINK DIFFERENT FOR DIGITAL
  • 16. TRADITIONAL ADVERTISING *Insight Stolen from Far Far’s Cannes Workshop
  • 17. DIGITAL ADVERTISING
  • 18. We should both be scared. Breakthrough ideas NOT from agencies
  • 19. And the #1 Youtube channel in the world?
  • 20. Goodbye expensive digital graveyards
  • 21. Hello multiple digital touch points
  • 22. Niche
  • 23. Super Niche
  • 24. What about a site where people post in postcards revealing secrets?
  • 25. What about a site where people post photos of stupid cats?
  • 26. What about a site about those annoying ads on websites?
  • 27. One Function Website
  • 28. DATA IS SEXY
  • 29. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
  • 30. AND NOW FOR A TEST
  • 31. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
  • 32. 5 min Workshop (v2) Come up with digital ideas (not ads) to support Campbell’s Chunky
  • 33. 5 min Workshop (v3) Come up with a single function digital solution for any brand
  • 34. DIFFERENT IDEAS?
  • 35. A FINAL NOTE DIGITAL IS POWERFUL
  • 36. Good Luck* *Actually no, lets maintain the status quo Ashley Ringrose www.soap.com.au www.bannerblog.com.au