IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder  Soap Creative Australia
“ With great power comes great responsibility”  Stan Lee
With so many ways to  use technology  it can become daunting to know where to start.
The best place to start is a  good idea .
A Blind Call HBO Voyeur Read a Book at Work Sol Comments Uniqlock Virgin Bets Whopper Freakout Cannes 2008 Work that got m...
A Blind Call Duval Guillaume [BE] Agency:
HBO Voyeur Big Spaceship & BBDO [US] Agency:
Read At Work CP+B [US] Agency:
Sol Comments Mediafront [NO] Agency:
Uniqlock Projector [JP] Agency:
Virgin Bets Lean Mean Fighting Machine [UK] Agency:
Whopper Freakout CP+B [US] Agency:
Best part of being on the Cannes jury
 
Talking about other people’s work Best part of being on the Cannes jury
Networking Best part of being on the Cannes jury
Inspiring Best part of being on the Cannes jury
The desserts Best part of being on the Cannes jury
Case study videos  (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
Important to note Lean Mean Fighting Machine [UK] Agency:
THE DIGITAL MARKET  circa 2008
The web is only  days old THE DIGITAL MARKET  circa 2008
Media Agencies vs Creative Agencies THE DIGITAL MARKET  circa 2008
Traditional Agencies vs Digital Agencies THE DIGITAL MARKET  circa 2008
Network Agencies vs Indie Agencies THE DIGITAL MARKET  circa 2008
Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET  circa 2008 Less emphasis on the brand sites and more brand touch points
Real Mobile Web THE DIGITAL MARKET  circa 2008
*Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising  = 10 Pin Bowling THE DIGITAL MARKET  circa 2008
Digital Advertising  = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET  circa 2008
And media? THE DIGITAL MARKET  circa 2008
And now for a test THE DIGITAL MARKET  circa 2008
Muito obrigado! This presentation will be available on  www.bannerblog.com.au soon
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Digital Day Talk 2008

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Transcript of "Digital Day Talk 2008"

  1. 1. IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
  2. 2. “ With great power comes great responsibility” Stan Lee
  3. 3. With so many ways to use technology it can become daunting to know where to start.
  4. 4. The best place to start is a good idea .
  5. 5. A Blind Call HBO Voyeur Read a Book at Work Sol Comments Uniqlock Virgin Bets Whopper Freakout Cannes 2008 Work that got me excited* *And jealous
  6. 6. A Blind Call Duval Guillaume [BE] Agency:
  7. 7. HBO Voyeur Big Spaceship & BBDO [US] Agency:
  8. 8. Read At Work CP+B [US] Agency:
  9. 9. Sol Comments Mediafront [NO] Agency:
  10. 10. Uniqlock Projector [JP] Agency:
  11. 11. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  12. 12. Whopper Freakout CP+B [US] Agency:
  13. 13. Best part of being on the Cannes jury
  14. 15. Talking about other people’s work Best part of being on the Cannes jury
  15. 16. Networking Best part of being on the Cannes jury
  16. 17. Inspiring Best part of being on the Cannes jury
  17. 18. The desserts Best part of being on the Cannes jury
  18. 19. Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
  19. 20. Important to note Lean Mean Fighting Machine [UK] Agency:
  20. 21. THE DIGITAL MARKET circa 2008
  21. 22. The web is only days old THE DIGITAL MARKET circa 2008
  22. 23. Media Agencies vs Creative Agencies THE DIGITAL MARKET circa 2008
  23. 24. Traditional Agencies vs Digital Agencies THE DIGITAL MARKET circa 2008
  24. 25. Network Agencies vs Indie Agencies THE DIGITAL MARKET circa 2008
  25. 26. Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET circa 2008 Less emphasis on the brand sites and more brand touch points
  26. 27. Real Mobile Web THE DIGITAL MARKET circa 2008
  27. 28. *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET circa 2008
  28. 29. Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET circa 2008
  29. 30. And media? THE DIGITAL MARKET circa 2008
  30. 31. And now for a test THE DIGITAL MARKET circa 2008
  31. 32. Muito obrigado! This presentation will be available on www.bannerblog.com.au soon
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