Digital Day Talk 2008
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Digital Day Talk 2008 Presentation Transcript

  • 1. IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
  • 2. “ With great power comes great responsibility” Stan Lee
  • 3. With so many ways to use technology it can become daunting to know where to start.
  • 4. The best place to start is a good idea .
  • 5. A Blind Call HBO Voyeur Read a Book at Work Sol Comments Uniqlock Virgin Bets Whopper Freakout Cannes 2008 Work that got me excited* *And jealous
  • 6. A Blind Call Duval Guillaume [BE] Agency:
  • 7. HBO Voyeur Big Spaceship & BBDO [US] Agency:
  • 8. Read At Work CP+B [US] Agency:
  • 9. Sol Comments Mediafront [NO] Agency:
  • 10. Uniqlock Projector [JP] Agency:
  • 11. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  • 12. Whopper Freakout CP+B [US] Agency:
  • 13. Best part of being on the Cannes jury
  • 14.  
  • 15. Talking about other people’s work Best part of being on the Cannes jury
  • 16. Networking Best part of being on the Cannes jury
  • 17. Inspiring Best part of being on the Cannes jury
  • 18. The desserts Best part of being on the Cannes jury
  • 19. Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
  • 20. Important to note Lean Mean Fighting Machine [UK] Agency:
  • 21. THE DIGITAL MARKET circa 2008
  • 22. The web is only days old THE DIGITAL MARKET circa 2008
  • 23. Media Agencies vs Creative Agencies THE DIGITAL MARKET circa 2008
  • 24. Traditional Agencies vs Digital Agencies THE DIGITAL MARKET circa 2008
  • 25. Network Agencies vs Indie Agencies THE DIGITAL MARKET circa 2008
  • 26. Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET circa 2008 Less emphasis on the brand sites and more brand touch points
  • 27. Real Mobile Web THE DIGITAL MARKET circa 2008
  • 28. *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET circa 2008
  • 29. Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET circa 2008
  • 30. And media? THE DIGITAL MARKET circa 2008
  • 31. And now for a test THE DIGITAL MARKET circa 2008
  • 32. Muito obrigado! This presentation will be available on www.bannerblog.com.au soon