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Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
Digital Day Talk 2008
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Digital Day Talk 2008

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Transcript

  • 1. IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
  • 2. “ With great power comes great responsibility” Stan Lee
  • 3. With so many ways to use technology it can become daunting to know where to start.
  • 4. The best place to start is a good idea .
  • 5. A Blind Call HBO Voyeur Read a Book at Work Sol Comments Uniqlock Virgin Bets Whopper Freakout Cannes 2008 Work that got me excited* *And jealous
  • 6. A Blind Call Duval Guillaume [BE] Agency:
  • 7. HBO Voyeur Big Spaceship & BBDO [US] Agency:
  • 8. Read At Work CP+B [US] Agency:
  • 9. Sol Comments Mediafront [NO] Agency:
  • 10. Uniqlock Projector [JP] Agency:
  • 11. Virgin Bets Lean Mean Fighting Machine [UK] Agency:
  • 12. Whopper Freakout CP+B [US] Agency:
  • 13. Best part of being on the Cannes jury
  • 14.  
  • 15. Talking about other people’s work Best part of being on the Cannes jury
  • 16. Networking Best part of being on the Cannes jury
  • 17. Inspiring Best part of being on the Cannes jury
  • 18. The desserts Best part of being on the Cannes jury
  • 19. Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
  • 20. Important to note Lean Mean Fighting Machine [UK] Agency:
  • 21. THE DIGITAL MARKET circa 2008
  • 22. The web is only days old THE DIGITAL MARKET circa 2008
  • 23. Media Agencies vs Creative Agencies THE DIGITAL MARKET circa 2008
  • 24. Traditional Agencies vs Digital Agencies THE DIGITAL MARKET circa 2008
  • 25. Network Agencies vs Indie Agencies THE DIGITAL MARKET circa 2008
  • 26. Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET circa 2008 Less emphasis on the brand sites and more brand touch points
  • 27. Real Mobile Web THE DIGITAL MARKET circa 2008
  • 28. *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET circa 2008
  • 29. Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET circa 2008
  • 30. And media? THE DIGITAL MARKET circa 2008
  • 31. And now for a test THE DIGITAL MARKET circa 2008
  • 32. Muito obrigado! This presentation will be available on www.bannerblog.com.au soon

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