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Digital Day Talk 2008
 

Digital Day Talk 2008

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    Digital Day Talk 2008 Digital Day Talk 2008 Presentation Transcript

    • IG DIGITAL DAY MY EXPERIENCE AT CANNES Ashley Ringrose Co Founder Soap Creative Australia
    • “ With great power comes great responsibility” Stan Lee
    • With so many ways to use technology it can become daunting to know where to start.
    • The best place to start is a good idea .
    • A Blind Call HBO Voyeur Read a Book at Work Sol Comments Uniqlock Virgin Bets Whopper Freakout Cannes 2008 Work that got me excited* *And jealous
    • A Blind Call Duval Guillaume [BE] Agency:
    • HBO Voyeur Big Spaceship & BBDO [US] Agency:
    • Read At Work CP+B [US] Agency:
    • Sol Comments Mediafront [NO] Agency:
    • Uniqlock Projector [JP] Agency:
    • Virgin Bets Lean Mean Fighting Machine [UK] Agency:
    • Whopper Freakout CP+B [US] Agency:
    • Best part of being on the Cannes jury
    •  
    • Talking about other people’s work Best part of being on the Cannes jury
    • Networking Best part of being on the Cannes jury
    • Inspiring Best part of being on the Cannes jury
    • The desserts Best part of being on the Cannes jury
    • Case study videos (not too large) Remove Getty watermarks Tips for Cannes Entrants 2009
    • Important to note Lean Mean Fighting Machine [UK] Agency:
    • THE DIGITAL MARKET circa 2008
    • The web is only days old THE DIGITAL MARKET circa 2008
    • Media Agencies vs Creative Agencies THE DIGITAL MARKET circa 2008
    • Traditional Agencies vs Digital Agencies THE DIGITAL MARKET circa 2008
    • Network Agencies vs Indie Agencies THE DIGITAL MARKET circa 2008
    • Web 2.0 logos from Stabilo Boss THE DIGITAL MARKET circa 2008 Less emphasis on the brand sites and more brand touch points
    • Real Mobile Web THE DIGITAL MARKET circa 2008
    • *Insight Stolen from Far Far’s Cannes Workshop Traditional Advertising = 10 Pin Bowling THE DIGITAL MARKET circa 2008
    • Digital Advertising = Pinball *Insight Stolen from Far Far’s Cannes Workshop THE DIGITAL MARKET circa 2008
    • And media? THE DIGITAL MARKET circa 2008
    • And now for a test THE DIGITAL MARKET circa 2008
    • Muito obrigado! This presentation will be available on www.bannerblog.com.au soon