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ADMA Digital Creativity Ashley Ringrose Soap Creative & Bannerblog
#1 Reason why digital is better than advertising
We don’t have to do advertising  (client mindset) From Iain Tate’s (Poke UK) talk
THINK DIFFERENT FOR DIGITAL
Originality is Key
 
 
$0 Budget
 
Niche
Super Niche
What about a site where people post in postcards revealing secrets?
 
 
 
What about a site where people post photos of stupid cats?
 
What about a site about those annoying ads on websites?
 
DATA IS SEXY
 
 
 
 
Zeitgeist Meme Fads &  Trends Buzzword Update
 
Chuck Norris Facts When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory...
 
 
 
 
 
Meme?
 
 
 
 
 
 
 
 
Scamp free zone
 
SOME REAL EXAMPLES PLEASE
 
 
 
FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
 
 
 
BITE SIZE PIECES OF CONTENT
 
 
 
Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au
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Creativity Online: ADMA

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A top level presentation to ADMA on how creativity online is. Showcases some of the more niche thoughts which get little attention in the mainstream design/advertising press.

Published in: Design, Technology, Travel

Transcript of "Creativity Online: ADMA"

  1. 1. ADMA Digital Creativity Ashley Ringrose Soap Creative & Bannerblog
  2. 2. #1 Reason why digital is better than advertising
  3. 3. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
  4. 4. THINK DIFFERENT FOR DIGITAL
  5. 5. Originality is Key
  6. 8. $0 Budget
  7. 10. Niche
  8. 11. Super Niche
  9. 12. What about a site where people post in postcards revealing secrets?
  10. 16. What about a site where people post photos of stupid cats?
  11. 18. What about a site about those annoying ads on websites?
  12. 20. DATA IS SEXY
  13. 25. Zeitgeist Meme Fads & Trends Buzzword Update
  14. 27. Chuck Norris Facts When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Waldo is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris’ hand is the only hand that can beat a Royal Flush. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
  15. 33. Meme?
  16. 42. Scamp free zone
  17. 44. SOME REAL EXAMPLES PLEASE
  18. 48. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
  19. 52. BITE SIZE PIECES OF CONTENT
  20. 56. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au
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