Creativity Online: ADMA
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Creativity Online: ADMA

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A top level presentation to ADMA on how creativity online is. Showcases some of the more niche thoughts which get little attention in the mainstream design/advertising press.

A top level presentation to ADMA on how creativity online is. Showcases some of the more niche thoughts which get little attention in the mainstream design/advertising press.

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Creativity Online: ADMA Presentation Transcript

  • 1. ADMA Digital Creativity Ashley Ringrose Soap Creative & Bannerblog
  • 2. #1 Reason why digital is better than advertising
  • 3. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
  • 4. THINK DIFFERENT FOR DIGITAL
  • 5. Originality is Key
  • 6.  
  • 7.  
  • 8. $0 Budget
  • 9.  
  • 10. Niche
  • 11. Super Niche
  • 12. What about a site where people post in postcards revealing secrets?
  • 13.  
  • 14.  
  • 15.  
  • 16. What about a site where people post photos of stupid cats?
  • 17.  
  • 18. What about a site about those annoying ads on websites?
  • 19.  
  • 20. DATA IS SEXY
  • 21.  
  • 22.  
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  • 24.  
  • 25. Zeitgeist Meme Fads & Trends Buzzword Update
  • 26.  
  • 27. Chuck Norris Facts When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Waldo is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris’ hand is the only hand that can beat a Royal Flush. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
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  • 33. Meme?
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  • 41.  
  • 42. Scamp free zone
  • 43.  
  • 44. SOME REAL EXAMPLES PLEASE
  • 45.  
  • 46.  
  • 47.  
  • 48. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
  • 49.  
  • 50.  
  • 51.  
  • 52. BITE SIZE PIECES OF CONTENT
  • 53.  
  • 54.  
  • 55.  
  • 56. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au