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The BEST of  Online Display Media Ben Millar Ashley Ringrose Jason Scott
“ With great power comes great responsibility”  Stan Lee  With so many ways to  use technology  it can  become daunting to...
“ With great power comes great responsibility”  Stan Lee  The best place to start is a  good idea . Kick Ass! Online Creat...
<ul><ul><ul><li>Here are five areas which  interactive advertising excels   and what no other medium can offer simultaneou...
Kick Ass! Online Creative Examples When used correctly video can enhance your communication considerably and engage the au...
Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
Video 1 Kick Ass! Online Creative Examples Dare [UK] Agency:
Video 1 Kick Ass! Online Creative Examples MTV [UK] Client:
Kick Ass! Online Creative Examples Adverts with interactivity are recalled  63% more  than standard ads. 75% of all statis...
Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
Kick Ass! Online Creative Examples Banners that are more interesting than  the content on the page.  These banners  entert...
Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
Passive 3 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Gaming
Gaming 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
Kick Ass! Online Creative Examples The other half of video.  Audio  can be annoying  but when used right  can be very powe...
Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
Kick Ass! Online Creative Examples If you can cover all 5 areas while still keeping a strong original idea  (easier said t...
Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 5
Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campa...
Kick Ass! Online Creative Examples Or just add a dash of sex appeal
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
Content Partnerships 7 Kick Ass! Online Creative Examples Gillette, Braun Client:
Kick Ass! Online Creative Examples And now for a test
Kick Ass! Online Creative Examples Thanks This presentation will be available on  UniHub tomorrow
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Best Digital Display 080407 V2

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  • Transcript of "Best Digital Display 080407 V2"

    1. 1. The BEST of Online Display Media Ben Millar Ashley Ringrose Jason Scott
    2. 2. “ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
    3. 3. “ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples
    4. 4. <ul><ul><ul><li>Here are five areas which interactive advertising excels and what no other medium can offer simultaneously. </li></ul></ul></ul>Video Interactivity Passive Entertainment Gaming Sound 1 2 3 4 5 Kick Ass! Online Creative Examples
    5. 5. Kick Ass! Online Creative Examples When used correctly video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 space is not a good banner. We are starting to see more video being shot exclusively for online. Video 1
    6. 6. Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
    7. 7. Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    8. 8. Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
    9. 9. Video 1 Kick Ass! Online Creative Examples Dare [UK] Agency:
    10. 10. Video 1 Kick Ass! Online Creative Examples MTV [UK] Client:
    11. 11. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity
    12. 12. Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
    13. 13. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
    14. 14. Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
    15. 15. Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
    16. 16. Kick Ass! Online Creative Examples Banners that are more interesting than the content on the page. These banners entertain the audience rather than yell at them. 3 Passive Entertainment
    17. 17. Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
    18. 18. Passive 3 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    19. 19. Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
    20. 20. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Gaming
    21. 21. Gaming 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
    22. 22. Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
    23. 23. Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
    24. 24. Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
    25. 25. Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound
    26. 26. Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
    27. 27. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
    28. 28. Kick Ass! Online Creative Examples If you can cover all 5 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
    29. 29. Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 5
    30. 30. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
    31. 31. Kick Ass! Online Creative Examples Or just add a dash of sex appeal
    32. 32. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    33. 33. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    34. 34. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
    35. 35. Content Partnerships 7 Kick Ass! Online Creative Examples Gillette, Braun Client:
    36. 36. Kick Ass! Online Creative Examples And now for a test
    37. 37. Kick Ass! Online Creative Examples Thanks This presentation will be available on UniHub tomorrow
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