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Best Digital Display 080407 V2

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  • Transcript

    • 1. The BEST of Online Display Media Ben Millar Ashley Ringrose Jason Scott
    • 2. “ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
    • 3. “ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples
    • 4.
          • Here are five areas which interactive advertising excels and what no other medium can offer simultaneously.
      Video Interactivity Passive Entertainment Gaming Sound 1 2 3 4 5 Kick Ass! Online Creative Examples
    • 5. Kick Ass! Online Creative Examples When used correctly video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 space is not a good banner. We are starting to see more video being shot exclusively for online. Video 1
    • 6. Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
    • 7. Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    • 8. Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
    • 9. Video 1 Kick Ass! Online Creative Examples Dare [UK] Agency:
    • 10. Video 1 Kick Ass! Online Creative Examples MTV [UK] Client:
    • 11. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity
    • 12. Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • 13. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
    • 14. Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
    • 15. Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
    • 16. Kick Ass! Online Creative Examples Banners that are more interesting than the content on the page. These banners entertain the audience rather than yell at them. 3 Passive Entertainment
    • 17. Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
    • 18. Passive 3 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    • 19. Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
    • 20. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Gaming
    • 21. Gaming 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • 22. Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
    • 23. Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
    • 24. Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • 25. Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound
    • 26. Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
    • 27. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
    • 28. Kick Ass! Online Creative Examples If you can cover all 5 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
    • 29. Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 5
    • 30. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area and you’re bound to have a kick ass campaign.
    • 31. Kick Ass! Online Creative Examples Or just add a dash of sex appeal
    • 32. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    • 33. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
    • 34. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
    • 35. Content Partnerships 7 Kick Ass! Online Creative Examples Gillette, Braun Client:
    • 36. Kick Ass! Online Creative Examples And now for a test
    • 37. Kick Ass! Online Creative Examples Thanks This presentation will be available on UniHub tomorrow