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THINK DIFFERENT Ashley Ringrose
Create a  30k   banner (468x60)  to advertise this Nike shoe
Great Brand Shitty Brief
Results A bunch of banner concepts?
THINK  DIFFERENT  FOR DIGITAL 2010 IS NOTHING LIKE 2008
THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
 
INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
Useful!
Useful?
#1 Reason why digital is better than advertising?
We don’t have to do advertising  From Iain Tate’s (Poke UK) talk
Niche
Super Niche!
What about a site where people post photos of  crazy sandwiches?
 
What about a site where people post photos of  stupid cats?
 
What about a site about those  annoying ads  on websites?
 
#1 reason digital sucks?
It’s Complicated
One Function Website?
 
 
 
 
 
 
 
 
 
 
OWNABLE PLATFORM?
 
 
RED BULL’S ADVERTISING?
 
 
PLAY MARKETING?
 
 
 
 
 
 
 
 
 
 
FINAL  THOUGHT
WHY ARE AGENCIES  (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE  DOING DIGITAL WELL?
THINK DIFFERENT FOR DIGITAL
UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com  @100ftzombie @bannerblog
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AWARD School Talk MAY 17

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It may look similar and have many recycled slides but it's all reordered and if you saw the talk had some extra bits of info added around the rambling.

Presented at AWARD School on May 17

Published in: Technology
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  • Big Idea for J&J? Buy babycenter.com for $10M during the .com bust and reap the benefits for the next few decades. Still the #1 site for mothers with over 20M visitors a month. Now rolled out across all major J&J markets.
  • Is doing what your competitors are doing only better a Big Idea? Best Buy Twelpforce incentive staff to help out via Twitter and also “hijack” people in need and offer assistance.
  • Is this Red Bull?
  • Or is this Redbull. Someone had the big idea to own every extreme sport and even creating their own (Flugtag) rather than just make more ads. [Insert montage of Red Bull images from the various sports here]
  • Transcript of "AWARD School Talk MAY 17"

    1. 1. THINK DIFFERENT Ashley Ringrose
    2. 2. Create a 30k banner (468x60) to advertise this Nike shoe
    3. 3. Great Brand Shitty Brief
    4. 4. Results A bunch of banner concepts?
    5. 5. THINK DIFFERENT FOR DIGITAL 2010 IS NOTHING LIKE 2008
    6. 6. THINK OUTSIDE CAMPAIGNS THINK ABOUT PLATFORMS
    7. 7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
    8. 8. DIGITAL ADVERTISING
    9. 10. INTERACTIVE CUSTOMIZABLE CONTEXTUAL ENTERTAINING PLAYABLE USEFUL* 1 2 3 4 5 6 IS THE IDEA?
    10. 11. Useful!
    11. 12. Useful?
    12. 13. #1 Reason why digital is better than advertising?
    13. 14. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
    14. 15. Niche
    15. 16. Super Niche!
    16. 17. What about a site where people post photos of crazy sandwiches?
    17. 19. What about a site where people post photos of stupid cats?
    18. 21. What about a site about those annoying ads on websites?
    19. 23. #1 reason digital sucks?
    20. 24. It’s Complicated
    21. 25. One Function Website?
    22. 36. OWNABLE PLATFORM?
    23. 39. RED BULL’S ADVERTISING?
    24. 42. PLAY MARKETING?
    25. 53. FINAL THOUGHT
    26. 54. WHY ARE AGENCIES (ADVERTISING, DESIGN, MEDIA) HAVING TROUBLE DOING DIGITAL WELL?
    27. 55. THINK DIFFERENT FOR DIGITAL
    28. 56. UNDERSTAND PEOPLE, THEN TECHNOLOGY Mark Pollard, McCann Sydney
    29. 57. Thank you bannerblog.com.au slideshare.net/soapcreative soapcreative.com @100ftzombie @bannerblog
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