Award School Pres

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Presented to AWARD school students

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  • 1. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
  • 2. The #1 reason why digital is better than advertising...
  • 3. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  • 4. + No media needed + No budget restrictions + Can just do it
  • 5. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
  • 6. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
  • 7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  • 8. DIGITAL ADVERTISING
  • 9. A DIGITAL BRIEF
  • 10. Create a banner (468x60) to support this TVC
  • 11. Shitty Brief
  • 12. Results A bunch of banner concepts?
  • 13. Ask to be briefed differently
  • 14. Status Quo of Digital vs Traditional
  • 15. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
  • 16. While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k
  • 17. But we should both be scared. Breakthrough ideas NOT from agencies
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  • 20. And the #1 Youtube channel in the world?
  • 21.  
  • 22. THINK DIFFERENT FOR DIGITAL
  • 23. Goodbye expensive digital graveyards
  • 24. Hello multiple digital touch points
  • 25. Niche
  • 26. Super Niche
  • 27. What about a site where people post in postcards revealing secrets?
  • 28.  
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  • 31. What about a site where people post photos of stupid cats?
  • 32.  
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  • 35. What about a site about those annoying ads on websites?
  • 36.  
  • 37. One Function Website
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  • 46. DATA IS SEXY
  • 47. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
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  • 58.  
  • 59. AND NOW FOR A TEST
  • 60. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
  • 61. A FINAL NOTE DIGITAL IS POWERFUL
  • 62. Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au