THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
The #1 reason why digital is better than advertising...
We don’t have to do advertising  From Iain Tate’s (Poke UK) talk
+ No media needed + No budget restrictions + Can just do it
GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
A DIGITAL BRIEF
Create a  banner (468x60)  to support this TVC
Shitty Brief
Results A bunch of banner concepts?
Ask to be briefed differently
Status Quo of Digital vs Traditional
Digital People suck at,  while traditional are best at Story Telling Copywriting Selling in ideas Working with media agenc...
While traditional suck at,  while digital are best at Non advertising ideas Interaction Non linear experiences Working wit...
But we should both  be scared. Breakthrough ideas  NOT  from agencies
 
 
And the #1 Youtube channel in the world?
 
THINK  DIFFERENT  FOR DIGITAL
Goodbye expensive digital graveyards
Hello multiple digital touch points
Niche
Super Niche
What about a site where people post in postcards revealing secrets?
 
 
 
What about a site where people post photos of stupid cats?
 
 
 
What about a site about those annoying ads on websites?
 
One Function Website
 
 
 
 
 
 
 
 
DATA IS SEXY
WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
 
 
 
 
 
 
 
 
 
 
 
AND NOW FOR A TEST
YOUR CAMPAIGN MIGHT BE A DANCING BEAR  BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
A FINAL NOTE DIGITAL IS POWERFUL
Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au
Upcoming SlideShare
Loading in …5
×

Award School Pres

1,104 views
1,026 views

Published on

Presented to AWARD school students

Published in: Education, Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,104
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
25
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Award School Pres

  1. 1. THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
  2. 2. The #1 reason why digital is better than advertising...
  3. 3. We don’t have to do advertising From Iain Tate’s (Poke UK) talk
  4. 4. + No media needed + No budget restrictions + Can just do it
  5. 5. GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
  6. 6. NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
  7. 7. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  8. 8. DIGITAL ADVERTISING
  9. 9. A DIGITAL BRIEF
  10. 10. Create a banner (468x60) to support this TVC
  11. 11. Shitty Brief
  12. 12. Results A bunch of banner concepts?
  13. 13. Ask to be briefed differently
  14. 14. Status Quo of Digital vs Traditional
  15. 15. Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
  16. 16. While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k
  17. 17. But we should both be scared. Breakthrough ideas NOT from agencies
  18. 20. And the #1 Youtube channel in the world?
  19. 22. THINK DIFFERENT FOR DIGITAL
  20. 23. Goodbye expensive digital graveyards
  21. 24. Hello multiple digital touch points
  22. 25. Niche
  23. 26. Super Niche
  24. 27. What about a site where people post in postcards revealing secrets?
  25. 31. What about a site where people post photos of stupid cats?
  26. 35. What about a site about those annoying ads on websites?
  27. 37. One Function Website
  28. 46. DATA IS SEXY
  29. 47. WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
  30. 59. AND NOW FOR A TEST
  31. 60. YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
  32. 61. A FINAL NOTE DIGITAL IS POWERFUL
  33. 62. Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au

×