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Award School Pres
 

Award School Pres

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Presented to AWARD school students

Presented to AWARD school students

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    Award School Pres Award School Pres Presentation Transcript

    • THINK DIFFERENT Ashley Ringrose Soap Creative & Bannerblog + random useless things
    • The #1 reason why digital is better than advertising...
    • We don’t have to do advertising From Iain Tate’s (Poke UK) talk
    • + No media needed + No budget restrictions + Can just do it
    • GAME MOBILE APP WIDGET VIDEO SERIES INTERACTIVE MOVIE COMP CONVERSATION (SOCIAL) SURVEY SERVICE WE CAN MAKE A... & MORE
    • NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL ADS BUT BRIEF FOR DIGITAL SOLUTIONS
    • *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
    • DIGITAL ADVERTISING
    • A DIGITAL BRIEF
    • Create a banner (468x60) to support this TVC
    • Shitty Brief
    • Results A bunch of banner concepts?
    • Ask to be briefed differently
    • Status Quo of Digital vs Traditional
    • Digital People suck at, while traditional are best at Story Telling Copywriting Selling in ideas Working with media agencies Getting big budgets >100k
    • While traditional suck at, while digital are best at Non advertising ideas Interaction Non linear experiences Working with other creative agencies Technology Video Games Working with Budgets <50k
    • But we should both be scared. Breakthrough ideas NOT from agencies
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    • And the #1 Youtube channel in the world?
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    • THINK DIFFERENT FOR DIGITAL
    • Goodbye expensive digital graveyards
    • Hello multiple digital touch points
    • Niche
    • Super Niche
    • What about a site where people post in postcards revealing secrets?
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    • What about a site where people post photos of stupid cats?
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    • What about a site about those annoying ads on websites?
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    • One Function Website
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    • DATA IS SEXY
    • WOULD YOU LIKE TO SEE YOUR SPENDING HABITS OVER THE LAST 20 YEARS?
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    • AND NOW FOR A TEST
    • YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT
    • A FINAL NOTE DIGITAL IS POWERFUL
    • Good Luck Ashley Ringrose www.soap.com.au www.bannerblog.com.au