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Ashley Soap Slides
 

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    Ashley Soap Slides Ashley Soap Slides Presentation Transcript

    • Kick Ass! Online Creative Examples Ashley Ringrose Soap Creative & Bannerblog
    • “ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
    • “ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples
          • Here are five areas which interactive advertising excels and what no other medium can offer simultaneously.
      Video Interactivity Passive Entertainment Gaming Sound 1 2 3 4 5 Kick Ass! Online Creative Examples
    • Kick Ass! Online Creative Examples When used correctly video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 space is not a good banner. We are starting to see more video being shot exclusively for online. Video 1
    • Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
    • Video 1 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    • Video 1 Kick Ass! Online Creative Examples Dare [UK] Agency:
    • Video 1 Kick Ass! Online Creative Examples Agency.com [US] Agency:
    • Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity
    • Interactivity 2 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
    • Interactivity 2 Kick Ass! Online Creative Examples Glue [UK] Agency:
    • Kick Ass! Online Creative Examples Banners that are more interesting than the content on the page. These banners entertain the audience rather than yell at them. 3 Passive Entertainment
    • Passive 3 Kick Ass! Online Creative Examples Ogilvy [US] Agency:
    • Passive 3 Kick Ass! Online Creative Examples Agency.com [UK] Agency:
    • Passive 3 Kick Ass! Online Creative Examples M&C Saatchi [AU] Aussie! Agency:
    • Passive 3 Kick Ass! Online Creative Examples Holler [UK] Agency:
    • Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Gaming
    • Gaming 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
    • Gaming 4 Kick Ass! Online Creative Examples DDB [CA] Agency:
    • Gaming 4 Kick Ass! Online Creative Examples Saatchi [BR] Agency:
    • Gaming 4 Kick Ass! Online Creative Examples M&C Saatchi [AU] Agency:
    • Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound
    • Sound 5 Kick Ass! Online Creative Examples Ogilvy [DE] Agency:
    • Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
    • Sound 5 Kick Ass! Online Creative Examples JWT [BR] Agency:
    • Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
    • Kick Ass! Online Creative Examples If you can cover all 5 areas while still keeping a strong original idea (easier said than done) then you’re bound to have a kick ass campaign.
    • Kick Ass! Online Creative Examples Bascule [JP] Agency: Combining all 5
    • Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news tomorrow