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Ashley Eb Uni 2008

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  • 1. Kick Ass! Online Creative Examples (2008 edition) Ashley Ringrose Soap Creative & Bannerblog
  • 2. “ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
  • 3. “ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples
  • 4.
        • Here are five areas which
        • interactive advertising excels and what no other medium can offer simultaneously.
    Video Interactivity Passive Entertainment Games Sound 1 2 3 4 5 Kick Ass! Online Creative Examples
  • 5. Kick Ass! Online Creative Examples Video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 is boring. More video being shot exclusively for online. Video 1
  • 6. Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
  • 7. Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
  • 8. Video 1 Kick Ass! Online Creative Examples SOAP [AU] Agency:
  • 9. Video 1 Kick Ass! Online Creative Examples Profero [UK] Agency:
  • 10. Video 1 Kick Ass! Online Creative Examples MINNIM [ES] Agency:
  • 11. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity
  • 12. Interactivity 2 Kick Ass! Online Creative Examples Glue [UK] Agency: SMILE Floor It
  • 13. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  • 14. Interactivity 2 Kick Ass! Online Creative Examples Profero [UK] Agency:
  • 15. Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
  • 16. Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
  • 17. Kick Ass! Online Creative Examples Banners that entertain the audience more than the content on the page. 3 Passive Entertainment
  • 18. Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
  • 19. Passive 3 Kick Ass! Online Creative Examples Almap BBDO [BR] Agency:
  • 20. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Games
  • 21. Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
  • 22. Games 4 Kick Ass! Online Creative Examples Goss [SE] Agency:
  • 23. Games 4 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  • 24. Games 4 Kick Ass! Online Creative Examples Netthink [ES] Agency:
  • 25. Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound
  • 26. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
  • 27. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
  • 28. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area (easier said than done) and you’re bound to have a kick ass campaign.
  • 29. Kick Ass! Online Creative Examples Or just add a dash of sex appeal
  • 30. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  • 31. Sex 6 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  • 32. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  • 33. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
  • 34. Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news Contact: ash@soap.com.au