Kick Ass! Online Creative Examples  (2008 edition) Ashley Ringrose Soap Creative & Bannerblog
“ With great power comes great responsibility”  Stan Lee  With so many ways to  use technology  it can  become daunting to...
“ With great power comes great responsibility”  Stan Lee  The best place to start is a  good idea . Kick Ass! Online Creat...
<ul><ul><ul><li>Here are five areas which  </li></ul></ul></ul><ul><ul><ul><li>interactive advertising excels   and what n...
Kick Ass! Online Creative Examples Video can enhance your communication considerably and engage the audience in a way text...
Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
Video 1 Kick Ass! Online Creative Examples SOAP [AU] Agency:
Video 1 Kick Ass! Online Creative Examples Profero [UK] Agency:
Video 1 Kick Ass! Online Creative Examples MINNIM [ES]   Agency:
Kick Ass! Online Creative Examples Adverts with interactivity are recalled  63% more  than standard ads. 75% of all statis...
Interactivity 2 Kick Ass! Online Creative Examples Glue [UK] Agency: SMILE Floor It
Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Interactivity 2 Kick Ass! Online Creative Examples Profero [UK] Agency:
Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
Kick Ass! Online Creative Examples Banners that  entertain the audience   more than the content on the page. 3 Passive Ent...
Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
Passive 3 Kick Ass! Online Creative Examples Almap BBDO [BR] Agency:
Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Games
Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
Games 4 Kick Ass! Online Creative Examples Goss [SE] Agency:
Games 4 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Games 4 Kick Ass! Online Creative Examples Netthink [ES] Agency:
Kick Ass! Online Creative Examples The other half of video.  Audio  can be annoying  but when used right  can be very powe...
Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area (easier said than done)   and you’re boun...
Kick Ass! Online Creative Examples Or just add a dash of sex appeal
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
Kick Ass! Online Creative Examples Thanks This presentation will be available on  http:// www.bannerblog.com.au /news   Co...
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Ashley Eb Uni 2008

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Ashley Eb Uni 2008

  1. 1. Kick Ass! Online Creative Examples (2008 edition) Ashley Ringrose Soap Creative & Bannerblog
  2. 2. “ With great power comes great responsibility” Stan Lee With so many ways to use technology it can become daunting to know where to start. Kick Ass! Online Creative Examples
  3. 3. “ With great power comes great responsibility” Stan Lee The best place to start is a good idea . Kick Ass! Online Creative Examples
  4. 4. <ul><ul><ul><li>Here are five areas which </li></ul></ul></ul><ul><ul><ul><li>interactive advertising excels and what no other medium can offer simultaneously. </li></ul></ul></ul>Video Interactivity Passive Entertainment Games Sound 1 2 3 4 5 Kick Ass! Online Creative Examples
  5. 5. Kick Ass! Online Creative Examples Video can enhance your communication considerably and engage the audience in a way text and graphics alone cannot. However a TVC in a 300x250 is boring. More video being shot exclusively for online. Video 1
  6. 6. Video 1 Kick Ass! Online Creative Examples Lean Mean Fighting Machine [UK] Agency:
  7. 7. Video 1 Kick Ass! Online Creative Examples Chiat Day [US] Agency: SIGN PC WORLD
  8. 8. Video 1 Kick Ass! Online Creative Examples SOAP [AU] Agency:
  9. 9. Video 1 Kick Ass! Online Creative Examples Profero [UK] Agency:
  10. 10. Video 1 Kick Ass! Online Creative Examples MINNIM [ES] Agency:
  11. 11. Kick Ass! Online Creative Examples Adverts with interactivity are recalled 63% more than standard ads. 75% of all statistics are made up. 2 Interactivity
  12. 12. Interactivity 2 Kick Ass! Online Creative Examples Glue [UK] Agency: SMILE Floor It
  13. 13. Interactivity 2 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  14. 14. Interactivity 2 Kick Ass! Online Creative Examples Profero [UK] Agency:
  15. 15. Interactivity 2 Kick Ass! Online Creative Examples LMFM [UK] Agency:
  16. 16. Interactivity 2 Kick Ass! Online Creative Examples Publicis [AU] Agency:
  17. 17. Kick Ass! Online Creative Examples Banners that entertain the audience more than the content on the page. 3 Passive Entertainment
  18. 18. Passive 3 Kick Ass! Online Creative Examples LMFM [UK] Agency:
  19. 19. Passive 3 Kick Ass! Online Creative Examples Almap BBDO [BR] Agency:
  20. 20. Kick Ass! Online Creative Examples You can’t spend 5 minutes playing with a TVC 4 Games
  21. 21. Games 4 Kick Ass! Online Creative Examples CP+B [US] Agency:
  22. 22. Games 4 Kick Ass! Online Creative Examples Goss [SE] Agency:
  23. 23. Games 4 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  24. 24. Games 4 Kick Ass! Online Creative Examples Netthink [ES] Agency:
  25. 25. Kick Ass! Online Creative Examples The other half of video. Audio can be annoying but when used right can be very powerful. 5 Sound
  26. 26. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
  27. 27. Sound 5 Kick Ass! Online Creative Examples DoubleYou [ES] Agency:
  28. 28. Kick Ass! Online Creative Examples Keep a strong idea and hit more than one area (easier said than done) and you’re bound to have a kick ass campaign.
  29. 29. Kick Ass! Online Creative Examples Or just add a dash of sex appeal
  30. 30. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  31. 31. Sex 6 Kick Ass! Online Creative Examples DM9 DDB [BR] Agency:
  32. 32. Sex 6 Kick Ass! Online Creative Examples Grand Union [UK] Agency:
  33. 33. Sex 6 Kick Ass! Online Creative Examples Limmat [CH] Agency:
  34. 34. Kick Ass! Online Creative Examples Thanks This presentation will be available on http:// www.bannerblog.com.au /news Contact: ash@soap.com.au
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