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ADMA FYI ON DIGITAL SEPT 16 Ashley Ringrose Soap Creative & Bannerblog
“ With great power comes great responsibility”  Stan Lee
With so many ways to  use technology  it can become daunting to know where to start.
The best place to start is a  good idea .
Create a  banner (468x60)  to support this TVC
Shitty Brief
Results A bunch of banner concepts?
#1 Reason why digital is better than advertising?
We don’t have to do advertising  (client mindset) From Iain Tate’s (Poke UK) talk
#1 reason digital sucks?
It’s Complicated shit
“ Interactivity increases brand recall  63%  more   than non interactive ads” * B arnum  S ulley Research 2008
THINK  DIFFERENT  FOR DIGITAL 2009 IS NOTHING LIKE 2006
Status Quo of Digital vs Traditional
*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
DIGITAL ADVERTISING
What scares me as a digital creative?
When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
But we should both  be scared. Breakthrough ideas  NOT  from agencies
 
 
And the #1 Youtube channel in the world?
 
 
 
 
The web is only  days old THE DIGITAL MARKET  circa 2008
Goodbye expensive digital graveyards
Hello multiple digital touch points
 
Real Mobile Web THE DIGITAL MARKET  circa 2008
Originality is Key
 
 
$0 Budget
 
Niche
Super Niche
What about a site where people post photos of weird sandwiches?
 
 
 
What about a site where people post photos of stupid cats?
 
 
What about a site about those annoying ads on websites?
 
Meme?
 
 
 
One Function Website
 
 
 
 
 
 
 
 
DATA IS SEXY
 
 
 
 
 
COMPETATIVE BASED IDEAS
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
 
 
Chuck Norris Facts
When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just...
 
 
 
 
 
CREATIVE MEDIA?
 
BITE SIZE PIECES OF CONTENT
 
 
Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
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ADMA Sept 16

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Presented on the 16th Sept. A few more slides updated but in an odd order due to limited preparation time.

Published in: Technology, Art & Photos, Business
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Transcript of "ADMA Sept 16"

  1. 1. ADMA FYI ON DIGITAL SEPT 16 Ashley Ringrose Soap Creative & Bannerblog
  2. 2. “ With great power comes great responsibility” Stan Lee
  3. 3. With so many ways to use technology it can become daunting to know where to start.
  4. 4. The best place to start is a good idea .
  5. 5. Create a banner (468x60) to support this TVC
  6. 6. Shitty Brief
  7. 7. Results A bunch of banner concepts?
  8. 8. #1 Reason why digital is better than advertising?
  9. 9. We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk
  10. 10. #1 reason digital sucks?
  11. 11. It’s Complicated shit
  12. 12. “ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008
  13. 13. THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006
  14. 14. Status Quo of Digital vs Traditional
  15. 15. *Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING
  16. 16. DIGITAL ADVERTISING
  17. 17. What scares me as a digital creative?
  18. 18. When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards
  19. 19. But we should both be scared. Breakthrough ideas NOT from agencies
  20. 22. And the #1 Youtube channel in the world?
  21. 27. The web is only days old THE DIGITAL MARKET circa 2008
  22. 28. Goodbye expensive digital graveyards
  23. 29. Hello multiple digital touch points
  24. 31. Real Mobile Web THE DIGITAL MARKET circa 2008
  25. 32. Originality is Key
  26. 35. $0 Budget
  27. 37. Niche
  28. 38. Super Niche
  29. 39. What about a site where people post photos of weird sandwiches?
  30. 43. What about a site where people post photos of stupid cats?
  31. 46. What about a site about those annoying ads on websites?
  32. 48. Meme?
  33. 52. One Function Website
  34. 61. DATA IS SEXY
  35. 67. COMPETATIVE BASED IDEAS
  36. 82. FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE
  37. 85. Chuck Norris Facts
  38. 86. When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.
  39. 92. CREATIVE MEDIA?
  40. 94. BITE SIZE PIECES OF CONTENT
  41. 97. Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie
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