ADMA FYI ON DIGITAL SEPT 16 Ashley Ringrose Soap Creative & Bannerblog

“ With great power comes great responsibility” Stan Lee

With so many ways to use technology it can become daunting to know where to start.

The best place to start is a good idea .

Create a banner (468x60) to support this TVC

Shitty Brief

Results A bunch of banner concepts?

#1 Reason why digital is better than advertising?

We don’t have to do advertising (client mindset) From Iain Tate’s (Poke UK) talk

#1 reason digital sucks?

It’s Complicated shit

“ Interactivity increases brand recall 63% more than non interactive ads” * B arnum S ulley Research 2008

THINK DIFFERENT FOR DIGITAL 2009 IS NOTHING LIKE 2006

Status Quo of Digital vs Traditional

*Insight Stolen from Far Far’s Cannes Workshop TRADITIONAL ADVERTISING

DIGITAL ADVERTISING

What scares me as a digital creative?

When traditional advertising people start to think digital. Then they steal our clients, work, talent and awards

But we should both be scared. Breakthrough ideas NOT from agencies

And the #1 Youtube channel in the world?

The web is only days old THE DIGITAL MARKET circa 2008

Goodbye expensive digital graveyards

Hello multiple digital touch points

Real Mobile Web THE DIGITAL MARKET circa 2008

Originality is Key

$0 Budget

Niche

Super Niche

What about a site where people post photos of weird sandwiches?

What about a site where people post photos of stupid cats?

What about a site about those annoying ads on websites?

Meme?

One Function Website

DATA IS SEXY

COMPETATIVE BASED IDEAS

FILM ANNOUNCED TRAILER + WIDGET LAUNCHED BLOG LIVE

Chuck Norris Facts

When the Boogeyman goes to sleep every night, he checks his closet for Chuck Norris. There is no theory of evolution. Just a list of creatures Chuck Norris has allowed to live. Chuck Norris is the reason why Wally is hiding. There is no chin behind Chuck Norris’ beard. There is only another fist. Chuck Norris can lead a horse to water AND make it drink. Chuck Norris CAN believe it's not butter.

CREATIVE MEDIA?

BITE SIZE PIECES OF CONTENT

Thank you Ashley Ringrose www.soap.com.au www.bannerblog.com.au @100ftzombie