6 FOUNDATIONS OF KICK ASS DIGITAL CREATIVE* Ashley Ringrose Soap Creative & Bannerblog

* & why design agencies (and most ATL agencies) are having trouble doing digital well.

Here are 6 foundations of digital which interactive advertising excels and what no other medium can offer simultaneously.

Here are 6 foundations

of digital which

interactive advertising excels

and what no other medium can offer simultaneously.

“ With great power comes great responsibility” Stan Lee

It can become daunting to know where to start.

The best place to start is a good idea .

Interactive Customizable Useful* Contextual Entertaining Playable 1 2 3 4 5 6 Is the idea?

CP+B [US] Agency: Interactive

Unknown Agency: Interactive

DM9 DDB [BR] Agency: Customizable

Tribal DDB [UK] Agency: Customizable

Goodby & Silverstein [US] Agency: Customizable

Useful?

#1 Reason why digital is better than advertising?

We don’t have to do advertising From Iain Tate’s (Poke UK) talk

Change in advertising Status Quo

Holst Digital [UK] Agency: Useful

Agency.com [US] Agency: Useful

Various Agency: Contextual

Mediafront [NO] Agency: Contextual

Boondoggle [NL] Agency: Entertaining

M&C Saatchi [AU] Agency: Entertaining

CP+B [US] Agency: Playable

Marketforce [AU] Agency: Playable

DM9 DDB [BR] Agency: Playable

You forgot #7 It’s what the internet was built on!

Grand Union [UK] Agency: Sex!

AND NOW FOR A TEST

YOUR CAMPAIGN MIGHT BE A DANCING BEAR

BUT IF PEOPLE ARE DISTRACTED THEY WILL MISS IT

Thank you Ashley Ringrose soap.com.au bannerblog.com.au @100ftzombie @bannerblog