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The11 playbook
 

The11 playbook

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    The11 playbook The11 playbook Presentation Transcript

    • KINGDOM LIFESTYLEPROJECT PLAYBOOKTHE ELEVEN
    • What is THE ELEVEN?● THE ELEVEN is a “super-group” of Gospel Rappers, Singers, Spoken Word, Producers, etc.● THE ELEVEN is a concept project that will serve as a climax to an ever evolving model. Will also serve as a launch pad to various events, products, merchandise, and a resistance.
    • THE ELEVEN CONCEPT● The concept is a group of people that are refusing to accept the mark of the beast.● The Term “ELEVEN” stems from the 11 remaining disciples that followed Christ after the betrayal (Mat 28:16 Then the eleven disciples went away into Galilee, into a mountain where Jesus had appointed them. )● THE ELEVEN will be introduced as a CD and Kit (cd, digital bible, comic book, survival)
    • SAMPLE ART
    • SAMPLE ART 2
    • SAMPLE KIT ● BOX size of software box with open flap, think of cell phone box
    • WHY A KIT● Market Separation● Tools for spiritual survival● Create Buzz ● Left behind, music, study guide all in one
    • Roll Out ● Product can take 18 to 24 months to roll out. ● AVENGERS style marketing
    • MARKETING BUILD UP● Introduce a new project...at least 4 per year ● ex. JC BOYZ, SOLOS, ETC ● Maintain this with doing events and promoting KL brand. ● Offer for free download via NOISETRADE ● Work with other organizations to build up to XI.
    • HOW TO EXECUTE● DATA SHARING● WEB-COMMUNICATION● 3 PHASE ROLL OUT ● PHASE 1: PREPARE ● PHASE 2: BU TITLES ● PHASE 3: LAUNCH and MAINETANCE● SKILL PLACEMENT● PLAN MAP (NEXT SLIDE)
    • PHASE ACTI EXECUTION DELEGATI QUALITY BARRIER COST TIMEFRA PHASE MANAGER ON COMPONENT ON CONTROL S MEEX EVEN T COMPONENTS OF EVENT PLAN MAP WHO WILL EXECUTE EACH 1 PERSON TO ENSURE EXECUTION ANYTHIN G THAT CAN ESTIM ATED COST TIME AND DEADLIN PERSON DELEGATED TO SUPERVISE PHASE EVENT AND ENSURE COMPONE AND STOP E TO DEADLINE BEING MET NT PROVIDE PROCES MEET SUPPORT S 1 PREP SET UP PLUS SELF N/A N/A FREE 1 WEEK TBA ARE and VOICE ACCOUNTS 2A SHO PROMOTION, PERSON( 1 PERSON time, cost, ???? 4 TBA WS VENUE S) TO FROM place, MONTHS EXECUTE PREVIOUS varied STEP state 2B PROJ WRITERS, PERSON( 1 PERSON 1. ALL 3 TO 4 TBA ECTS PRODUCERS, S) TO FROM VARIOUS COST MONTHS COVER ARTIST EXECUTE PREVIOUS IDEAS IS STEP BUILT IN 3 LAUN Distribution, PERSON( 1 PERSON distributio 4K 12 TBA CH manufacture, S) TO FROM n MONTHS promotion, launch EXECUTE PREVIOUS channels even STEP
    • SKILLSET MATCH● EMAIL ME THE FOLLOWING ● NAME: ● CURRENT ROLE(S) ex producer etc ● Other Skills: Poetry, writing, video, acting, etc ● Interests: ex (movies, sports, etc) – This will be valuable as we branch into other areas ● Any Network – anyone that you know that can assist us
    • OTHER CONSIDERATIONS● SHARED DATA● BI-WEEKLY MEETINGS● SET DATES● INVOLVEMENT