The Business Plan Instructions

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Instructions for the Business Plan Project.

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The Business Plan Instructions

  1. 1. HANDOUT: THE BUSINESS PLAN INSTRUCTIONS APPLIED COMMUNICATIONS The Business Plan Overview of What Should Be Included in Your Binder I. Cover Page II. Table of Contents a. Company Summary b. Services c. Market Analysis d. Advertising Strategy e. Financial Plan Details About Each Section I. Cover Page a. Company Name, address, website address, company owners Company Name - Include logo (should take up a large portion of the page) and your slogan Website address – research to make sure it’s not taken You are the company owners – include your position in the company (CEO, CFO, COO, etc.) II. Table of Contents – See II above (it’s just a list with page numbers) a. Company Summary Describe your company, who you are, and where you operate One well-written paragraph b. Services Describe the product or service you offer, how they are provided and by whom Plan for future offering One to two well-written paragraphs c. Market Analysis SWOT analysis - chart Target group description and explanation about why you are targeting this group – one well- written paragraph Interest survey – chart/graph Competition Interview – typed interview in q-and-a format d. Advertising Strategy Medium used Written overview of your strategy One or two well-written paragraphs e. Financial Plan List sources of startup funding – where are you getting it from and how will you obtain it A list of sources with one well-written paragraph following each source in the list Adapted from: "Business Plan Template." Palo Alto Business Plans. 10 Oct. 2009 <www.bplans.com/business_plan_template/business_plan_template.pdf>.

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