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Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
Logos & Slogans
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Logos & Slogans

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Notes on logos and slogans, including examples.

Notes on logos and slogans, including examples.

Published in: Education, Business, Design
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Transcript

  • 1. Logos & Slogans
    Concepts and Designs
  • 2. Know What It Represents
    A concept, company
    Recognition
    trust
    Describable
    Memorable
  • 3.
  • 4. What’s It’s Not
    Doesn’t necessarily include text
    Doesn’t necessarily include a picture
    Busy
    Messy
  • 5. Steps of Design
    The Design Brief - think about what you want
    Research & Brainstorming – come up with ideas
    Sketching – try lots of different things
  • 6. Steps of Design
    Prototyping & Conceptualizing – pick one and try running with it
    Revise & Add Finishing Touches – your first draft is never perfect
    Showcase Finished Project – create a final copy and show it off on all your materials
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Slogans
    Memorable motto or phrase used in advertising
    Express an idea or purpose
  • 14. Memorable Slogans
    Just do it! –Nike
    You’re in good hands with Allstate. –Allstate
    The quicker picker upper. – Bounty
    Have it your way. – Burger King
    M’m, M’m good! –Campbell’s Soup
    Snap! Crackle! Pop! –Rice Crispies
  • 15. Try this
    http://thesurrealist.co.uk/slogan.cgi
    http://www.sloganizer.net/en/

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