Logos & Slogans<br />Concepts and Designs<br />
Know What It Represents<br />A concept, company<br />Recognition<br />trust<br />Describable<br />Memorable<br />
What’s It’s Not<br />Doesn’t necessarily include text<br />Doesn’t necessarily include a picture<br />Busy<br />Messy<br />
Steps of Design<br />The Design Brief  - think about what you want<br />Research & Brainstorming – come up with ideas<br /...
Steps of Design<br />Prototyping & Conceptualizing – pick one and try running with it<br />Revise & Add Finishing Touches ...
Slogans<br />Memorable motto or phrase used in advertising<br />Express an idea or purpose<br />
Memorable Slogans<br />Just do it! –Nike<br />You’re in good hands with Allstate. –Allstate<br />The quicker picker upper....
Try this	<br />http://thesurrealist.co.uk/slogan.cgi<br />http://www.sloganizer.net/en/<br />
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Logos & Slogans

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Notes on logos and slogans, including examples.

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Logos & Slogans

  1. 1. Logos & Slogans<br />Concepts and Designs<br />
  2. 2. Know What It Represents<br />A concept, company<br />Recognition<br />trust<br />Describable<br />Memorable<br />
  3. 3.
  4. 4. What’s It’s Not<br />Doesn’t necessarily include text<br />Doesn’t necessarily include a picture<br />Busy<br />Messy<br />
  5. 5. Steps of Design<br />The Design Brief - think about what you want<br />Research & Brainstorming – come up with ideas<br />Sketching – try lots of different things<br />
  6. 6. Steps of Design<br />Prototyping & Conceptualizing – pick one and try running with it<br />Revise & Add Finishing Touches – your first draft is never perfect<br />Showcase Finished Project – create a final copy and show it off on all your materials<br />
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  13. 13. Slogans<br />Memorable motto or phrase used in advertising<br />Express an idea or purpose<br />
  14. 14. Memorable Slogans<br />Just do it! –Nike<br />You’re in good hands with Allstate. –Allstate<br />The quicker picker upper. – Bounty<br />Have it your way. – Burger King<br />M’m, M’m good! –Campbell’s Soup<br />Snap! Crackle! Pop! –Rice Crispies<br />
  15. 15. Try this <br />http://thesurrealist.co.uk/slogan.cgi<br />http://www.sloganizer.net/en/<br />
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