Advertising Techniques And Ps As
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Advertising Techniques And Ps As



Notes on advertising techniques and public service announcements.

Notes on advertising techniques and public service announcements.



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Advertising Techniques And Ps As Advertising Techniques And Ps As Presentation Transcript

  • Best Practices
  • Advertising
  • Target Groups
  • 7 Persuasive Techniques
    • Assertion: An assertion is an enthusiastic or energetic statement presented as a fact, although it is not necessarily true.
    • Bandwagon: an appeal to the subject to follow the crowd, to join in because others are doing so as well.
    • Card Stacking or Selective Omission: only presenting information that is positive to an idea or proposal and omitting information contrary to it.
  • Bandwagon
  • 7 Persuasive Techniques
    • Glittering Generalities: words that have different positive meaning for individual subjects, but are linked to highly valued concepts.
    • Lesser of Two Evils: often implemented during wartime to convince people of the need for sacrifices or to justify difficult decisions. One idea or proposal is often depicted as one of the only options or paths.
  • 7 Persuasive Techniques
    • Name Calling: the use of derogatory language or words that carry a negative connotation when describing an enemy.
    • Pinpointing the Enemy: an attempt to simplify a complex situation by presenting one specific group or person as the enemy.
  • 7 Persuasive Techniques
    • Plain Folks: an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.
    • Simplification (stereotyping): it often reduces a complex situation to a clear-cut choice involving good and evil.
  • 7 Persuasive Techniques
    • Testimonials: quotations or endorsements, in or out of context, which attempt to connect a famous or respectable person with a product or item.
    • Transfer: often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
  • Celebrity Testimonial
  • Other Techniques
    • Humor
    • Emotions
    • Statistics/Facts
    • Repetition
  • EmotionalWords
  • Repetition
  • Up Close Advertising
  • Ads & Teens
  • Public Service Campaigns
    • Get the public to do something for the good of everyone.
    • Watch:
    • Canoe
    • I Am An American
  • Public Service Announcements
    • Smokey the Bear – Only YOU can prevent forest fires!
    • Crash Test Dummies – emphasizing the importance of buckling up!
  • Public Service Announcements
    • A mind is a terrible thing to waste – United Negro College Fund
    • Help take a bite out of crime!
  • Campaign that Worked
    • Click It or Ticket! – buckle up to avoid a traffic ticket.
    • “Friends don’t let friends drive drunk.” – Campaign against drunk driving. Crashing Glasses