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Mobilizing Communities in a Connected Age Funders Edition
 

Mobilizing Communities in a Connected Age Funders Edition

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The Mitchell Kapor Foundation and ZeroDividel share learnings from a recent report “Mobilizing Communities in a Connected Age.” Joined by staff from Color of Change and Netroots Nation, discover ...

The Mitchell Kapor Foundation and ZeroDividel share learnings from a recent report “Mobilizing Communities in a Connected Age.” Joined by staff from Color of Change and Netroots Nation, discover how philanthropic and nonprofit organizations are collaborating to use new technology tools to expand outreach, foster constituent loyalty, drive revenue, increase operational efficiencies, and spur innovation.

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  • Other LOCAL orgs “admired for their use of technology”:People’s Grocery, West Oakland SCOPE, Los Angeles
  • 3 Main findings - 1st is that orgs that are leading and having strongest impact do in fact embody these characteristics Affirms the rubric, real world confirmation
  • 3 Main findings - 1st is that orgs that are leading and having strongest impact do in fact embody these characteristics Affirms the rubric, real world confirmation
  • #2 _ Orgs that are having most impact consistently feature leaders who posses these3 traits:- Have an interest in technology, whether for personal, professional & comfortable in learning about and using it- Understand that technology is a set of tools to be strategically deployed to advance their mission.- Hire tech-savvy staff members who also share these characteristics.
  • Nonprofits recommendations of what would be most useful from funders interested in advancing npo’s use of tech for impactQuestions?How do these recommendations square with your sense of what’s needed to move the needle?Going to talk in small groups about what the challenges are - for npo’s and funders alike – as well as some solutionsBut first, want to hear from two leading nonprofits to get their response and hear what’s worked for them, to inform that discussion
  • Read Bios from JohnWhat are the top 2 examples of your org has used technology to generate impact?     - What are key org characteristics and competencies needed to pull these off? 2) What 2 recommendations would you make to funders looking to support their grantees in being more tech-savvy and impactful using tech for their mission? Q&A!!On to small group discussion:
  • ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  • ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  • ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward
  • ADD: “Additional Insights or Questions””We’re going to all be putting our heads together on the three questions here [read them]To generate more interaction, we’ll be breaking into small groups to discuss these. There is a notetaker for each group who will be scribing for our report back period to follow. You should choose someone to speak for your group, different from the notetaker. 30 minutes to discuss, will give you 10 minute intervals, then countdown in last 10minutesOK, moment you’ve been waiting for…group assignments:Sticker on top left corner of “Questions” sheet in your packetGood Job, Awesome, Fabulous, ____________Report out –notetakers slot under each section in PiratePadAfter “what’s needed”Summarizing – NEXT STEPS - what we're committing to:building community of practice-- notes, resources - next week- next convening - - conf sessions - gcyf, community fdns- briefings - individual fdns, RAGs WebinarsTo inform next steps – all this discussion helpful…two last polling questions to refine furtherTessie wrap up, keep us moving forward

Mobilizing Communities in a Connected Age Funders Edition Mobilizing Communities in a Connected Age Funders Edition Presentation Transcript

  • Mobilizing Communities in a Connected Age:Using New Tech Tools & Strategies for Impact
    Dial in to 866-740-1260, Access code: 7730388   
    Thursday, July 21, 2011
  • Motivation for this Project
    How can nonprofits improve their use of new technology tools and strategies for social impact?
  • Research Questions and Methodology
    Research Questions:
    What are key characteristics, practices of successful orgs?
    What can funders do to better support nonprofits’ efforts?
    Methodology:
    16 nonprofit advocacy organizations – California, national
    Grantees of Mitchell Kapor Foundation & ZeroDivide
    2 non-grantees for benchmarks
    Color of Change & CREDO Action
    Intensive interviews, reviewed websites, collateral material
    Full report at http://zerodivide.org/tech_advocacy
  • Rubric for Evaluation
    Color of Change
    CREDO Action
    Ella Baker Center
    Green for All
    Netroots Nation
    Voto Latino
    Leading
    Aspiring
    Emerging
  • I. What makes a Tech “Leading” organization?
    Strategic use of technology across operational functions
    Databases talk to one another
    Tech integrated into business strategy
    Organization embraces tech as a lever to improve org processes
  • I. What makes a Tech “Leading” organization?
    Strategic use of tech to engage different stakeholder groups, for development work, communications, and program
    Fosters a dialogue with different audiences
    Segments constituents
    Consistently uses analytics (A/B Testing)
    At least one high-level Marketing/Communications expert on staff
  • II. Success - It’s all about leadership
    Single largest determinant = Leadership, not size or budget!
    Nonprofit Leadership
    Interest in technology
    Understand tech as an “enabler”
    Hire tech-savvy staff members
  • Future Funding Projections
  • How funders are investing in grantees’ tech use
    Technical assistance, trainings - one-offs, boot camp, weekly
    Operational functionality - website, CRM integration
    Program-related - funding social media component
    Cohort - tech capacity building, leadership dev, social media
    Staffing up - hiring online engagement director, etc.
    Innovation challenges - health monitoring app, asset building
    Gen Ops
  • III. Recommendations to Funders
    Fund tech for
    long-term
    Pair funding
    with consulting
    Foster leadership
    development
    Build a community
    of practice
    Provide thought
    leadership
    Fund tech for
    movement
    building
    Enable automated
    performance
    evaluation
    Fund integrated
    CRM systems
  • Special Guests
    Gabriel Rey-Goodlatte & Raven Brooks
  • Raven BrooksExecutive Director
    Special Guest
  • About Netroots Nation
    What is Netroots Nation?
    How is it different than many nonprofit organizations?
  • Case Study: New Media at Netroots Nation
    Quick usage examples with primary goal:
    Mobile app - engage attendees
    Video - engage non-attendees & potential supporters
    Twitter - rapid response & assessment
  • Learnings and recommendations
    Setting a strategy and goals is far more important than the tools and tactics
    Measurement and analytics
    The crucial role of leadership
  • Special Guest
    Gabriel Rey-GoodlatteCampaign Director
  • Case Study: Breitbart / Huffington Post Campaign
    Pushed Huffington Post not to feature Breitbart’s column
    Traditional email petition campaign PLUS use of Twitter - took it to scale, beyond existing membership and signers
  • Maximizing advantages of chosen tool’s functionality
    Use of Twitter served several strategic purposes:
    • Pass along – spread word, encouraged friends to sign
    • Direct pressure on Huffington Post, in real time, didn’t need to wait to deliver petitions
    • Ability to quickly refine message - achieved swift victory and changed suggested tweet to stop directing pressure at HuffPo, spread news of victory:
    Victory! After 43k @ColorOfChange members speak out, @HuffingtonPost agrees not to run front-page @AndrewBreitbart http://wapo.st/gRGF9Q
  • Learnings: How we integrate social media
    Social media built into planning, execution of each campaign
    Each program staffer, not communications person, takes the lead on drafting social media content (across usual silos)
    Focus on unique properties and opps of social media tools vs. replicating old models using new tools
  • Key take-aways
    Success is due to leadership fostering tech-fluent culture
    Tech integration across org: from ops to comms to program
    Systems to support day-to-day and seize opportunities: importance of planning and workflows
    Experimentation, analysis, re-implement
    Drive decisions based on org goals and strategies, not tools
  • Conversation plus Questions and Answers
    Unmute yourself via *7 and join the conversation!
    • Questions about the research and presentations?
    • Do the findings sync with your experience?
    • How are you investing in grantees’ tech use for impact?
  • Thank you + Resources and Next Steps
    Raven Brooks - @ravenb on Twitter
    http://netrootsnation.org
    Gabriel Rey-Goodlatte – gabriel@colorofchange.org
    http://colorofchange.org
    ZeroDivide – jeff@zerodivide.org, @FundingMedia
    http://zerodivide.org/resources_1
    The Mitchell Kapor Foundation
    http://mkf.org
  • Mobilizing Communities in a Connected Age:Using New Tech Tools & Strategies for Impact
      
    Thursday, July 21, 2011