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21st Century Tools for Health Leaders
 

21st Century Tools for Health Leaders

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Understanding and using new media tools are critical skills for today’s health leaders. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual ...

Understanding and using new media tools are critical skills for today’s health leaders. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual communities, Twitter, mobile phones and more, provide powerful new ways for leaders to engage with each other, their constituencies and with communities worldwide.

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  • As leaders in community who are doing something about improving health status of disadvantaged, you already have most of what you need to overcome the digital divide. It’s not about the tools, its about your values, own sense of mission and equityNot about the tools that technology gives you, its first and foremost about the desire to effect change and willingness to learn what you need to in order to do it
  • Connect the dots kind of personNot just health disparities and digital divide that are connected;Concept of ZeroDivide is not separate from other divides that need to be overcome. Will show you how and why
  • Start with difference between Institutional and Individual integrators. Then move to point out that most funders and providers focus on basic access and use. If anything more strategic, is usually discrete issue (education) or population focused (youth). ZD has learned to go beyond access to integration with broad social change missions—thus ZeroDivide, not just digital divide. ZD focus is on institutional technology integration, and by extension, individual adopters
  • Not just trying to shoe horn my two interests: my career up to now has led me to the confluence of the two
  • ZeroDivide funded Pat Brown Institute to geocodedigital divide – maps showed almost 100% alignment of lack of technology access w/ other social inequities
  • Doesn’t have to be inevitable. Social innovation from community entrepreneurs, health leaders is happening
  • La Clinica de la Raza:AbriendolasCajas

21st Century Tools for Health Leaders 21st Century Tools for Health Leaders Presentation Transcript

  • Overcoming the Digital Divide and Using New Media to Improve Health for All
    21st Century Tools for Health Leadership
    Center for Health Leadership
    April 16, 2010 Berkeley, CA
  • This presentation is
    NOT ABOUT SOCIAL MEDIA
    NOT ABOUT TECHNOLOGY
    NOT GOING TO COMPETE WITH HOWARD RHEINGOLD’S KEYNOTE YESTERDAY
  • Why care about digital divide?
    If you had the opportunity to endow a cause, what would you endow?
    What’s the most important thing the digital divide prevents disadvantaged communities from achieving?
    Mission based technology integration
  • ZeroDivide
    Overcoming
    digital +
    social +
    economic +
    political divides
  • Mission Based Technology Integration
    Most focus here
    ZD’s mission is here
  • How I know about health disparities
  • How I know about the digital divide
    7
  • “To improve the state of digital divide, we need to understand its social, cultural, economic and demographic underpinnings.”
    -- In Search of Digital Equity: Assessing the Geography of the Digital Divide in California
    Edmund G. “Pat” Brown Institute of Public Affairs
    California State University, Los Angeles
  • Digital Divide and Health Status
    Social determinants are similar:
    Geographic Coverage
    Race, ethnicity, language
    Education, income
    Barriers to access and utilization are same:
    Affordability
    Availability
    Appropriateness
  • geography
  • Rural:
    285 communities in San Joaquin region lack broadband
    Urban:
    only 48% of Los Angeles households has internet @ home
  • language & income
  • Low-income:
    30% of households w/ <$30K have internet
    95% of households w/ > $75K
    Language:
    31% of LEP use internet
    17% of LEP have broadband
  • color
  • Race/ethnicity:
    only 48% of Latino households have computer @ home
    Minority communities more likely to be cell phone only households
  • age
    16
  • Age:
    35% of people >65 have internet @home
  • status
    18
  • Education:
    83% of college graduates have broadband
    37% of those with no college education have broadband
    Legal status:
    Naturalized citizens and noncitizens remain less likely to be computer or Internet users than their native‐born counterparts.
  • disability
  • Those who self‐report having a disability, handicap, chronic disease, or who say they have difficulty seeing, hearing, walking, or talking are less likely than others to use a computer, less likely than others to use the Internet, and less likely to have broadband at home.
    PPIC
  • Californians with Broadband at Home
    Public Policy Institute of California, June 2009
  • Connecting the Dots
    Bridging the digital divide is essential to improving health disparities because the social and economic factors are interwoven
    Future relationship between technology providers and health providers will become less distinct
  • Tech/Telecom Companies
  • Health Companies
  • Old Tech/Old Health
    New Tech/New Health
    Phone to talk
    TV to watch ER
    MS Office to word process
    MySpace for music
    Desktop for browsing information
    Phone to text
    YouTube to view procedures
    MS for personal EMR
    FaceBook for crowdsourcing
    Smartphone apps for disease mgmt
  • Healthcare Innovators
    paypal mafia
    27
  • Cell phone for pre-natal education
  • digital storytelling for prevention and intervention
  • community owned wireless networks
  • Overcoming disparities
    Leadership
    Relevant content
    Community based
    Ecosystem
    Targeted approach
    Sustainability
  • Building Health Communities Initiative: 10 year commitment
  • No substitute for passion, vision, leadership
    Building Healthy Communities
    Let’s Move Campaign
  • Tessie Guillermo
    ZeroDivide
    www.zerodivide.org
    tessie@zerodivide.org