21st Century Tools for Health Leaders


Published on

Understanding and using new media tools are critical skills for today’s health leaders. New media and health communication tools, including social media, blogs, digital storytelling, video, virtual communities, Twitter, mobile phones and more, provide powerful new ways for leaders to engage with each other, their constituencies and with communities worldwide.

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • As leaders in community who are doing something about improving health status of disadvantaged, you already have most of what you need to overcome the digital divide. It’s not about the tools, its about your values, own sense of mission and equityNot about the tools that technology gives you, its first and foremost about the desire to effect change and willingness to learn what you need to in order to do it
  • Connect the dots kind of personNot just health disparities and digital divide that are connected;Concept of ZeroDivide is not separate from other divides that need to be overcome. Will show you how and why
  • Start with difference between Institutional and Individual integrators. Then move to point out that most funders and providers focus on basic access and use. If anything more strategic, is usually discrete issue (education) or population focused (youth). ZD has learned to go beyond access to integration with broad social change missions—thus ZeroDivide, not just digital divide. ZD focus is on institutional technology integration, and by extension, individual adopters
  • Not just trying to shoe horn my two interests: my career up to now has led me to the confluence of the two
  • ZeroDivide funded Pat Brown Institute to geocodedigital divide – maps showed almost 100% alignment of lack of technology access w/ other social inequities
  • Doesn’t have to be inevitable. Social innovation from community entrepreneurs, health leaders is happening
  • La Clinica de la Raza:AbriendolasCajas
  • 21st Century Tools for Health Leaders

    1. 1. Overcoming the Digital Divide and Using New Media to Improve Health for All<br />21st Century Tools for Health Leadership<br />Center for Health Leadership<br /> April 16, 2010 Berkeley, CA<br />
    3. 3. Why care about digital divide?<br />If you had the opportunity to endow a cause, what would you endow?<br />What’s the most important thing the digital divide prevents disadvantaged communities from achieving?<br />Mission based technology integration<br />
    4. 4. ZeroDivide<br />Overcoming<br />digital + <br />social +<br />economic + <br />political divides<br />
    5. 5. Mission Based Technology Integration<br />Most focus here<br />ZD’s mission is here<br />
    6. 6. How I know about health disparities<br />
    7. 7. How I know about the digital divide<br />7<br />
    8. 8. “To improve the state of digital divide, we need to understand its social, cultural, economic and demographic underpinnings.”<br /> -- In Search of Digital Equity: Assessing the Geography of the Digital Divide in California<br /> Edmund G. “Pat” Brown Institute of Public Affairs<br /> California State University, Los Angeles<br />
    9. 9. Digital Divide and Health Status<br />Social determinants are similar:<br />Geographic Coverage<br />Race, ethnicity, language<br />Education, income <br />Barriers to access and utilization are same:<br />Affordability<br />Availability<br />Appropriateness<br />
    10. 10. geography<br />
    11. 11. Rural: <br />285 communities in San Joaquin region lack broadband<br />Urban: <br />only 48% of Los Angeles households has internet @ home<br />
    12. 12. language & income<br />
    13. 13. Low-income:<br />30% of households w/ <$30K have internet<br />95% of households w/ > $75K<br />Language: <br />31% of LEP use internet <br />17% of LEP have broadband<br />
    14. 14. color<br />
    15. 15. Race/ethnicity: <br />only 48% of Latino households have computer @ home<br />Minority communities more likely to be cell phone only households<br />
    16. 16. age<br />16<br />
    17. 17. Age: <br />35% of people >65 have internet @home<br />
    18. 18. status<br />18<br />
    19. 19. Education:<br />83% of college graduates have broadband<br />37% of those with no college education have broadband<br />Legal status:<br />Naturalized citizens and noncitizens remain less likely to be computer or Internet users than their native‐born counterparts.<br />
    20. 20. disability<br />
    21. 21. Those who self‐report having a disability, handicap, chronic disease, or who say they have difficulty seeing, hearing, walking, or talking are less likely than others to use a computer, less likely than others to use the Internet, and less likely to have broadband at home.<br />PPIC<br />
    22. 22. Californians with Broadband at Home<br />Public Policy Institute of California, June 2009<br />
    23. 23. Connecting the Dots<br />Bridging the digital divide is essential to improving health disparities because the social and economic factors are interwoven<br />Future relationship between technology providers and health providers will become less distinct<br />
    24. 24. Tech/Telecom Companies<br />
    25. 25. Health Companies<br />
    26. 26. Old Tech/Old Health<br />New Tech/New Health<br />Phone to talk <br />TV to watch ER<br />MS Office to word process<br />MySpace for music<br />Desktop for browsing information<br />Phone to text<br />YouTube to view procedures<br />MS for personal EMR<br />FaceBook for crowdsourcing<br />Smartphone apps for disease mgmt<br />
    27. 27. Healthcare Innovators<br />paypal mafia<br />27<br />
    28. 28. Cell phone for pre-natal education<br />
    29. 29. digital storytelling for prevention and intervention<br />
    30. 30. community owned wireless networks<br />
    31. 31. Overcoming disparities<br />Leadership<br />Relevant content<br />Community based<br />Ecosystem<br />Targeted approach<br />Sustainability<br />
    32. 32. Building Health Communities Initiative: 10 year commitment<br />
    33. 33.
    34. 34. No substitute for passion, vision, leadership<br />Building Healthy Communities<br />Let’s Move Campaign<br />
    35. 35. Tessie Guillermo<br />ZeroDivide<br />www.zerodivide.org<br />tessie@zerodivide.org<br />