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Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
Elaboration Likelihood Model
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Elaboration Likelihood Model

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The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.

The Elaboration Likelihood Communication Theory model, by Richard Petty and John Cacioppo, presented through pictures.

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  • 1. Elaboration Likelihood Model<br />of Richard Petty and John Cacioppo<br />
  • 2. The Central Route<br />
  • 3. The Peripheral Route<br />
  • 4. Motivation for Elaboration<br />
  • 5. Ability for Elaboration<br />
  • 6. Type of Elaboration<br />
  • 7. Elaborated Arguments<br />
  • 8. Peripheral Cues<br />L.S.C.A.R.S.<br />
  • 9. Practical Advice for Persuader<br />

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