Presentation by Melissa Rach at the "You have a website, Now What?" conference, April 2013.
The Content Evolution: How Content Can Change Your Business for the Better
Presented by: Melissa Rach
Corporate communications is evolving at a furious pace, and business pundits proclaim that only the strongest organizations can survive. In this session, we’ll talk about how content can help you can win the survival-of-the-fittest game. We’ll explore how to select, create, and maintain content that works. And, we discuss how you can use content to enhance your relationships with customers, change the way your business operates, and positively impact your bottom line. It’ll be just like Survivor, without Jeff Probst or those ridiculous bandanas.