Presentation by Melissa Rach at Confab and CS Forum.
Dinero. Dosh. Dough. Dollabills. Like it or not, money plays a role in every content strategy project. As content strategists or practitioners, we need to be prepared to answer questions like:
- How much does a content strategy “cost”?
- Why should I fund this content strategy project?
- How do you define the value of content for an organisation or client?
- Can you prove ROI for content or content strategy?
In this session, we’ll discuss the complicated relationship between content and cash. Then we’ll focus specifically on the conversations you need to have to scope, price, and prove the value of content strategy work. Cha-ching.