Analysis of Supersize Me
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Analysis of Supersize Me

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An analysis of Supersize Me and its expository features.

An analysis of Supersize Me and its expository features.

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Analysis of Supersize Me Analysis of Supersize Me Presentation Transcript

  • Supersize Me was made by Morgan Spurlock. He follows a 30- day period from February 1 to March 2, 2003 during which he ate only McDonald’s food. The film documents this lifestyle’s drastic effect on Spurlock’s physical and psychological well-being, and explores the fast food industry’s corporate influence, including how it encourages poor nutrition for its own profit. The documentary was nominated for an Academy Award for Documentary Feature.
  • Produced by: Morgan Spurlock Written by: Morgan Spurlock Starring: Morgan Spurlock Alexandra Jamieson Cinematography: Scott Ambrozy Editing by: Julie "Bob" Lombardi Distributed by: Samuel Goldwyn Films Roadside Attractions Release date: May 7, 2004 Running time: 98 min. Country: United States Language: English Budget: $1,065,000 Box office: $30,000,000
  • Spurlock has specific rules governing his eating habits: • He must fully eat three McDonald's meals per day: breakfast, lunch, and dinner. • He must consume every item on the McDonald's menu at least once over the course of the 30 days • He must only ingest items that are offered on the McDonald's menu, including bottled water. All outside consumption of food is prohibited. • He must Super Size the meal when offered, but only when offered (i.e., he is not able to Super Size items himself) • He will attempt to walk about as much as a typical U.S citizen.
  • The message is more one of personal responsibility than corporate accusation: Advertising is powerful but wrong. Children need help to find healthy food. Personal choices have powerful consequences.
  • Morgan Spurlock is the authority in this documentary, he acts as the ‘voice of God’ in the form of voice overs, in order to interpret the material we are watching. We are expected to trust the narration, it also acts as an anchor for the visual material.
  • The script is the exposition, the argument behind the documentary, it provides a structure to the film. Morgan Spurlock divides his documentary into sections/chapters, in each one Morgan Spurlock addresses different factors for his argument.
  • Morgan Spurlock simplifies his argument to a certain extent, however he makes it clear that McDonalds is not the only problem in the obesity crisis in America. He sets out to answer these questions: Are the food companies solely to blame for this epidemic? Where is the personal responsibility stop and corporate responsibility begin? Is fast food really that bad for you? Would it be unreasonably dangerous? He does attend to these questions but often always going back to McDonalds problems. He simplifies his argument from the outset in the way he carries out the documentary, he knew the consequences of the McDonalds diet before he began it.
  • Morgan Spurlock uses cartoons and animation in his interview, he uses negative images of fat men and crying clowns to push his message forward about fast food.
  • Morgan Spurlock used many different types of interview. He has shots of him and his and his medical personal speaking about how his health has deteriorated dramatically. This is a conversational style of interview. He also has shots of the General Surgeon on his own. This is an example of a talking head interview. The other type of interview he uses is with random people on the street. This gets public opinion. He also has formal interviews with employees of McDonalds and other industries.
  • In the United Kingdom, McDonald's placed a brief ad in the trailers of showings of the film, pointing to the website www.supersizeme-thedebate.co.uk . The advertisement stated, "See what we disagree with. See what we agree with." The film was the inspiration for the BBC television series ‘The Supersizers’ in which the presenters dine on historical meals and take medical tests to ascertain the impact on their health. McDonalds got rid of supersize meals and showed calorie content for most meals on the McDonalds menu.