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Final evaluation presentation pt 3
Final evaluation presentation pt 3
Final evaluation presentation pt 3
Final evaluation presentation pt 3
Final evaluation presentation pt 3
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Final evaluation presentation pt 3

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  • 1. What have you learned from your audience feedback? I created a feedback survey to get opinions on my documentary advert, so I could use the feedback to help me in the last draft of the documentary advert. I used open and closed questions so I could gain qualitative and quantitative data, allowing me to see the basics of their opinions but then also see why they think that. I showed a few people my documentary, the comments made my the audience were positive. E.g. ‘that funny’ ‘its great’. I used this website http://live.surveyshack.com/blog/bid/46918/DesigningYour-Customer-Satisfaction-Survey-Some-Tips to give me advice on a customer satisfaction survey and also drew upon my sociological knowledge of research methods. The website gave me the steps to consider when creating this particular type of survey. It gave me the knowledge of what type of questions to include ‘it’s probably more beneficial for you to ask questions that collect information that will actually show you what actions you need to take to improve things in your organisation.’ The aim if the survey was to see where needed improvement in the opinion of my target audience, so his advice helped me to create a survey that is beneficial to me. My findings from the survey were mostly wideranging however there are some similarities in the answers. The breakdowns of the findings are in the previous post. The 7/9 of my respondents liked the advert, and 7/9 respondents wanted to watch the documentary. The most common favourite element was Jamie’s face and expression plus the unhealthy food around him, however my target audience did not like the apple, the healthy food and part of the title – Jamie Oliver: I used a purposive sample, because my target population had to be my target audience. I gave the survey to youths in the school the documentary was filmed in, a teacher and nuclear family members. My sample is representative of my target audience. The sample had to be based on my target audience because my advert is targeted at them, it is important that the advert appeals to them because if it doesn’t they may not watch the documentary. One of the survey replies surprised and shocked me. It was very indepth details as to why the respondent didn’t like it, and gave much detail on how I should have my advert. I found some of the answers on this particular survey helpful, however some answers were just too far-fetched. However I will take this answer into account when creating my final draft. In response to the feedback from my target audience, I will take out the apple and healthy food in the advert and rearrange the unhealthy food. I will make text bigger and easier to read for the audience. I will also change how the title appears on the advert.
  • 2. • Do you like the advert? Yes /////// – 7 No // – 2 • What’s your opinion of the tagline? It’s okay It’s funny because I don’t like him Tells me what to expect Needs to be more catchy, but tells you what it’s about I do not understand what its implying? Is it making reference to his size? I think it gives you an idea as to what the documentary is about It’s really good, but makes it seem like a comedy programme Straight to the point Simple, intriguing, straight to the point • What would you do to improve it? Put Jamie by the side Add the word school food to the tagline Get rid of the apple. Change the composition, more the background stripes to the left, make a clearer decision on what food I want, get rid of Jamie Oliver writing, make the writing larger, create a mountain of food and have Jamie falling off it. Maybe add some more pictures to the background Remove some of the food Add more colour to make it stand out Remove the apple, use a different font for the tagline
  • 3. • Does it make you want to watch it? Yes /////// -7 No // -2 8 6 • Does it provide you with enough information on the documentary? Yes /////// -7 No // -2 • What is your favourite element of the advert? Apple His face Jamie’s expression The food around him looks colourful and effective Face and information I like all the unhealthy food around his face Jamie Oliver’s expression The turkey dinosaurs The picture of Jamie and the dinosaurs 4 YES 2 NO 0 Q1 Q3 Q5 • What is your least favourite element of the advert? The orange background contrasts too much to the food The healthy food on top of his head Composition Apple and 4 sign The writing coming out Mustard The tomatoes and watermelon on top if Jamie’s head The strange apple in the corner • Any other comments…. Should have dinosaurs coming out of his nose Nope Really good I will explain at length Why are there tomatoes and watermelons on top of Jamie’s head?
  • 4. ‘Seemingly empty moments have a strange secret beauty’ John Grierson once described documentaries as ‘the creative treatment of actuality’. My interpretation of Grierson’s quote is that the real purpose behind a good documentary should be portraying the truth and reality. From this quote I can infer that if ‘real life’ is not portrayed in a documentary then the soul purpose of a documentary has not been accomplished. ‘Creative treatment’ refers to the way reality is portrayed, in a way that is ‘thinking-outside-the-box’. Using specific ways to target your audience and portray this ‘truth’ that would appeal to the people watching. I think the quote ‘the creative treatment of actuality’ links to my documentary because the argument I am portraying is something that relates to my target audience’s reality. In my documentary I have used interviews, these increase the validity of the argument. It furthers the ‘actuality’ of the documentary. The interviews with the Head Cooks are an example of this, they uncover what it was like when Jamie Oliver’s ‘Feed Me Better’ campaign was in place and how they have been left to ‘pick up the pieces’. Their dialogue portrays their ‘real life’ experience, because this is a first hand account it acts as evidence of this ‘actuality’ and furthers the argument. I have also included unique clips to entice my audience, I have thought hard about how I would creatively attract my audience and keep them entertained. For example; I have used a taster session, because I think it will appeal to my target audience and further my message. ‘Everybody who makes a film is putting their own truth on the screen’, this is a quote from Diana Tammes. I think that the Diana Tammes quote links to my documentary Jamie Oliver; the naked truth because I have a clear argument and my own experiences that have shaped my argument it is clear throughout the documentary that I am arguing a particular view. As it is a expository documentary an argument is expected whether it is clear or not, my argument isn’t hidden because I wanted to make it clear from the start that the documentary came from a particular angle. I have my own experiences of Jamie Oliver’s ‘Feed Me Better’ campaign because it occurred when I was in secondary school, which makes me a first hand victim of the campaign. In an Introduction to Documentary (p.168) Bill Nichols said (describing the expository mode) ‘images serve a supporting role. They illustrate, illuminate, evoke or act in counterpoint to what is said.’ This quote links to Jamie Oliver: the naked truth because alongside my narration I have included archive footage and original footage to enforce my argument. I have used specific footage so it will further my argument clearly. I have also used photographs to also act as an anchor for my narration but also to give the audience a little background information/profile to help them understand who Jamie Oliver is and what he has achieved. I have used photographs to show my opinion and mock Jamie Oliver which also furthers my argument. I have only captured images that relate to the subject of the film and portray the ‘truth’ behind my argument. ‘Seemingly empty moments have a strange secret beauty. Sometimes images themselves develop their own life, their own mysterious stardom.’ This quote is from Grizzly Man by Werner Herzog. I think this quote from Grizzly Man links to my documentary because in Jamie Oliver: the naked truth I have used images that are shown in archive footage of Jamie Oliver crying, these hint my argument to the audience in a humorous way, allowing them to realise the indication I have entwined into the image, but also keeping them entertained. I have added photographs of Jamie Oliver portrayed in a way that would be seen to be mocking him. These have a simple subtle way of furthering my argument. Even though I am using a simple way to push my argument they still own their own ‘stardom’ when enforcing it.
  • 5. Overall, I think Jamie Oliver: the Naked Truth was successful. My audience enjoyed it and it already has many views on YouTube. My argument was put across successfully and I was able to interweave humour into the documentary. There are many things I would like to have included if I had more time and better equipment: for example the Taster Session. But I am happy with the outcome. I feel that I have achieved what I set out to do – I have created an expository documentary that my target audience enjoys.

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