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PowerPoint over creating effective infomercials.

PowerPoint over creating effective infomercials.

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Infomercials PowerPoint Presentation Transcript

  • 1. Infomercials
    Video Production
    Mrs. J. Powell
  • 2. What is an Infomercial?
    • An extended commercial
    • 3. beyond the normal 30-60 seconds
    • 4. Typically last 28 minutes
    • 5. Uses lots on images to sell
  • Main Goal
    • Turn Passive Watchers into Active Buyers
    • 6. Passive Watcher – watches commercial, but doesn’t buy.
    • 7. Active Buyers – watches commercial AND buys.
    • 8. Use emotion
  • Keeping the audience
    • Running Story
    • 9. Teasers
    • 10. Entertainment
    • 11. Sales Pitch
    • 12. Emotion
  • 5 Elements of Infomercial Success
    • Exclusive offer
    • 13. Urgency to purchase
    • 14. Reinforcing the product value
    • 15. Creating an emotional connection
    • 16. Product uniqueness
  • Exclusive offers
    • "Not Avalible In Stores"
  • Urgency to purchase
    • Limited time
    • 17. Bonus for calling now
  • Reinforcing Product Value
    • Reason to purchase
  • Emotional Connection
    • Testimonials
    • 18. Great Energy
  • Product Uniqueness
    • Product comparison
  • Samples
    • Acne Burn
    • 19. Atracto Shades
    • 20. Edible Markers
  • Your Project
    • Create a product
    • 21. Create a 2 minute infomercial
    • 22. Include the 5 successful elements