Leveraging mobile in a cross channel world

*Leveraging Mobile in a Cross-Channel World

*Why Mobile Marketing? 62% of Americans between 18 and 35 years old have used a mobile phone to aid in their shopping process last year. Retrevo Research Group, 02/11/11 According to Gartner, by 2012 over half of the U.S. Population, approximately 180,000,000 people, will have used their mobile devices to download coupons and make online purchases. CNN.com 08/13/11 Capture leads and nurture loyal customers through their most personal and targeted media – their mobile phones!© 2012 DDx Media, Inc.

* Will Customers Read My Messages? Absolutely! • Correct mobile marketing strategy can produce more than 6.5 times ROI than other channels • On average, Texts are read 6 minutes after they are received. • On average, emails are read 13 hours after they are received.© 2012 DDx Media, Inc.

* Mobile coupons have a 20x higher redemption rate than paper coupons! 72% of Americans text message across all demographics 77% of customers would like to receive mobile alerts or reminders from companies they choose Twice as many people text message than own a television set 92% of Americans do not leave the house without their cell phones Source: CTIA 2011© 2012 DDx Media, Inc.

* Marketing to YOUR Contact Database Have customers opt in by: Putting signs in-store or at the point of purchase (point of sale) Adding text instructions to your print, television, radio and display ads Creating new contests or promotions to encourage opt-ins Direct customers to take action: Schedule campaigns to have customers purchase more and more frequently© 2012 DDx Media, Inc.

*Mobile Marketing Blows Away All Other Channels Average response rates Mobile marketing campaigns 31% E-mail marketing campaigns 6% Printed advertising campaigns 0.55% Source: International Journal of Marketing© 2012 DDx Media, Inc.

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Leveraging mobile in a cross channel world

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