Media terminology for your exam

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Media terminology for your exam

  1. 1. Media Terminology and Theory for your exam: Q1: Computer game Advertising knowledge Target Audience Genre + Conventions : (MMORPG, First person shooter, Platform etc) Gameplay Demographics Use and Gratification theory Industry Interaction Downloadable content Online play Budget Production Values Next gen consoles Indie games developers Character Design Multi strand Narrative Write you example ‘I know, I’m incredible at media’ Sentences here… 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  2. 2. Q2: Your pitch USP unique selling point Advertising Appeal Marketing plan Teaser trailer Viral video Direct marketing Fanbase Consumer generated Content Social Media Grassroots activity Targeted campaign Production house Augmented reality game Brand Identity Guerilla Marketing Magazine publishers Write you example ‘I know, I’m incredible at media’ Sentences here… 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  3. 3. Q3: Appealing to your audience / representations Market research Target Audience profile Consumer Demographics Psychographics Dyers theory of ‘utopian solutions’ Stereotypical / unstereotypical Counter types Archetypal Femininity / Masculinity Ethnicity The Smurfette principle Ideology PEGI + regulation Maslows hierarchy of needs Write you example ‘I know, I’m incredible at media’ Sentences here… 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
  4. 4. Q4: Website / Trailer: ---- storyboard----- Camera Angles: CU, MCU, MS, MLS, LS , Est Shot Camera movement: Track, Pan, Tilt, POV, Zoom. Audio : backing track, sound effects, dialogue, narration Edit: cut , fade in /out, dissolve, wipe. ----website-------- Home page Drop down menu Navigation bar Video bar Members area Hyper links Twittter feed Masthead Articles Sketch quickly in here a very very basic outline of the website or storyboard and annotate it with some of the terms, explaining how each bit will attract your TAP.

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