Daily starf Audience Facts

Media Pack 2009 1

“The Daily Star is Britain's brightest, bubbliest and youngest tabloid newspaper. We aim to put a smile on the face of our readers every single day because, let's face it, life can be pretty tough at times. Yes we cover the serious news stories but we don't bore, preach or patronize our readers. Daily Star life is about having fun, having attitude, being a bit cheeky. It's about having a beer with your mates, watching the footie and hitting the High Street for some retail therapy. ” Editor Dawn Neesom 3

The Daily Star is growing its circulation every month 880,000 The Daily Star has seen its period on period 863,805 860,000 Circulation increase since December 2008 840,000 820,000 800,000 780,000 760,000 740,000 720,000 700,000 680,000 660,000 July 08- Aug 08- Sept 08- Oct 08- Nov 08- Dec 08- Jan 09- Feb 09- March 09- April 09- Dec 08 Jan 09 Feb 09 Mar 09 April 09 May 09 June 09 July 09 Aug 09 Sept 09 Source: ABC Circulation Data, 6 monthly data 4

The Daily Star is beating the entire National Daily Newspaper Market 20 17.5 15 10 5 0 -5 -1.9 -2.5 -3.8 -5.1 -5.5 -6 -10 -9.4 -15 -20 -16.8 Independent The Times Telegraph The Sun Daily Express Daily Star Daily Mail Daily Mirror Guardian The Daily The Source : ABC April – September 2009 vs 2008 5

Regular Features § Everyday The Goss, Play List, Soap Stars, TV Guide, It’s the Business, Racing, Sport § Monday Seriously Football pullout § Tuesday Star Columnist Dominic Diamond, Cashpoint pullout (every other Tuesday) § Wednesday Diet & Fitness pullout § Thursday Startech § Friday Star Bets, Star Film, Fighting Talk, Star Style, Back Row, MotorMouth § Saturday Go For It Travel guide, Wooly’s World, Star Form pullout, Hot TV Supplement 6

Daily Star Vital Statistics Launched 1978 Circulation 863,805 All adults Readership 1,648,000 Male/ female 69 / 31 BC1C2 1,120,000 (68%) Average age 40 Age 15-54 1,326,000 (80%) ABC1 15-54 481,000 (29%) BC1C2 15-54 927,000 (56%) Working full time 992,000 (60%) Source: ABC Apr - Sep 2009 / NRS Jan - Jun 2009 7

Daily Star Demographic Profile 142 150 147 141 Average Age = 40 120 119 105 GB Average 85 = 100 60 61 37 Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65+ Working Full Daily Star Time Source: NRS Jan - Jun 2009 8

The Daily Star Reader Enjoys advertising and Is keen to Wants to be regards it as a form influence others ‘in the know’ about of entertainment new products Is keen to be Especially influenced enjoys celebrity (by other people endorsement and by advertising) Is tempted by premium Embraces life products and designer Enjoys shopping and loves & is optimistic labels to spend money Source: TGI Apr 08 – Mar 09 9

The Daily Star Reader Young, with a growing family Very high levels of full time employment ensuring high disposable incomes Views the newspaper they read primarily as entertainment Very interested in fashion culture and prioritising personal appearance Influenced by and interested in celebrities Views advertising as an integral part of the entertainment mix 10

Rate Card Daily Star Profile ABC1C2 Profile 69% Average Age 40 Solus Readership 36% Source: NRS Jan-June 2009 Advertising Rates DISPLAY MONO SCC Firm Day £72.00 Run of Week £63.00 (Page size – 35cm x 7 columns = 245cm) DISPLAY OTR COLOUR PAGE Firm Day £97.00 Run of Week £85.00 FEATURES (MINIMUM 5 SCC ’S) Holidays & Travel, Gardening, Postal Bargains £85.00 Express Money £97.00 SPECIAL POSITIONS Back Page Solus (15cm x 2 columns) £82.00 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Jason Campbell 0207 098 2933 11

The Daily Star weekend magazine Regular Features § TV Week § Soap Week § Digital Week § Movie Week § Watch The Best Sport On TV § TV Features § Hot TV Guide § Competitions § Justin Toper’s Stars 12

Rate Card Hot TV Profile ABC1C2 Profile 68% Average Age 42 Source: NRS Jan-June 2009 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £15,000 SPECIAL POSITIONS Outside Back Cover £18,500 Inside Back/Front Cover £16,500 ADVERTISEMENT FEATURES Page £19,500 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post -it £50.00 + Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Jason Campbell 0207 098 2933 13

Daily Star Sunday “We cover all news that is fit to print, we don’t bully or preach, it is serious fun… We are an energetic paper, not tied down by history. A cheeky newspaper for the young and young at heart!” Gareth Morgan - Editor 14

Regular Features § Joe Mott - Gossip page § Rehab § Game On – Game reviews § Garry Bushell – Bushell on the Box § Cashpoint – Finance § No Limits – Motoring § Go For It – Holiday and travel § It’s the business – Business section § Seriously football § Neil Sean’s The Biz 15

Daily Star Sunday Vital Statistics Launched 2002 Circulation 386,265 All adults 941,000 BC1C2 629,000 (67%) Average age 38 Age 15-54 776,000 (82%) ABC1 15-54 307,000 (33%) BC1C2 15-54 530,000 (56%) Working full time 482,000 (51%) Source: ABC Apr – Sep 2009/ NRS Jan-Jun 2009 16

Daily Star Sunday Demographic Profile 181 154 142 132 Average Age = 38 120 GB 94 Average 78 = 100 69 67 62 44 Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65+ Working Full Daily Star Sunday Time Source: NRS Jan- Jun 2009 17

Rate Card Daily Star Sunday Profile ABC1C2 Profile 69% Average Age 38 Source: NRS Jan -Dec 2008 Advertising Rates DISPLAY MONO SCC Firm Day £86.00 DISPLAY OTR COLOUR Firm Day £116.00 SPECIAL POSITIONS Back Page Solus (15cm x 2 columns) £110.00 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Jason Campbell 0207 098 2933 18

Daily Star Sunday weekend magazine Regular Features § Celebrity features § Celebrity health and fitness § Real life features § Tried & tested product recommendations § 7- day television guide 19

Take 5 Vital Statistics Circulation As per Daily Star Sunday All adults readership 572,000 Male/ female 55/45 ABC1 174,000 (30%) BC1C2 359,000 (63%) Average age 40 Age 15-54 456,000 (80%) ABC1 15-54 139,000 (24%) BC1C2 15-54 290,000 (51%) Working full time 276,000 (48%) Source: NRS Jan - Jun 2009 20

Take 5 Demographic Profile 158 154 134 Average Age = 40 114 112 113 GB 87 87 Average 71 = 100 54 51 Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65+ Working Full Take 5 Time Source: NRS Jan - Jun 2009 21

Rate Card Take 5 Profile ABC1C2 Profile 65% Average Age 40 Source: NRS Jan-Dec 2008 Advertising Rates DISPLAY COLOUR PAGE Run of Magazine £15,000 SPECIAL POSITIONS Outside Back Cover £18,500 Inside Back/Front Cover £16,500 ADVERTISEMENT FEATURES Page £19,500 Sponsorship Rates On application INSERTS Loose insert (sheet to 16 pages) £25.00 Loose insert (16+ pages) £30.00 Bound-in £40.00 Post-it £50.00 Tips On (+page cost) £40.00 Special printing facilities i.e. fragrance & gummed cards on req uest. Minimum volume of inserts are 50,000 HEAD OF TRADING: Melanie Danks ADVERTISMENT CONTROLLER: Jane Putley GROUP HEAD: Jason Campbell 0207 098 2933 22

www.dailystar.co.uk Traffic § 1,165,035 monthly unique users § 8,766,539 monthly page impressions Source: Google Analytics October 2009 23

N&S Portfolio 24

Northern & Shell PLC 10 Lower Thames Street London, EC3R 6EN 020 8612 7000 25

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Daily starf Audience Facts

by mrsloan on Apr 28, 2010

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Daily starf Audience Facts — Presentation Transcript