YEAR 10 : ADVERTSING ANALYSIS : HELP / CHECKLIST
Questions to Analyze….
Denotation /connotation
 The way the model is sta...
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Advert coursework 1 help sheet

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Advert coursework 1 help sheet

  1. 1. YEAR 10 : ADVERTSING ANALYSIS : HELP / CHECKLIST Questions to Analyze…. Denotation /connotation  The way the model is standing ?  Their facial expression?  The location for the adverts ?  The storyline ?  The Costume (or lack of!) on the models ?  Any props in the adverts ?  The colours used ?  The name of the product?  The slogan ? choice of language?  The font used ?  Camera Shot + angle? Target Audience Profile:  Who is this product mainly aimed at ?  Gender / Age / Ethnicity  Jobs / Income  Social Class  Lifestyle choices (shops / restaurants / magazines / films etc) Advert Appeal  Advertising appeal used :  Advertising persuasion technique: Magic ingredients / snob appeal etc Representation of Gender:  How are Men and Women shown in your advert campaign ?  Body positions  Facial Expressions  Jobs or role in the adverts  Who is control or position of power?  Is it stereotypical or unconventional ?  Demographics (DINKYS, YUPPIES, CHAVS)  Maslow audience type: (Aspirer , succeeder, etc ) Keywords you could mention: Target Audience Gender Demographic Unique Selling Point Denotation / Connotation Conventions Appeals Theory you need to include: Maslow hierarchy of Needs: Representations theory: Goffman’s theory Institutional Aspects: What is a campaign? Where would this ad be accessed by the consumer? Which ad company designed it ? What regulation and censorship guidance would it have to consider?

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