Your SlideShare is downloading. ×
0
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
1.the exam: facts you need to know
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

1.the exam: facts you need to know

191

Published on

Published in: Education, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
191
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The exam (in black and white!) Can I understand the requirements and format of the upcoming Media Studies exam? Write down what you know about the exam already -
  • 2. Exam details: Marketing and Promotion of Videogames Media Studies Unit 1 exam • Worth 40% of the GCSE • Wednesday 11 June 2014 (AM) • Pre-release briefing material given out 12 May along with revision pack • Notes cannot be taken into exam • Four tasks worth 15 marks each • 20 minutes per task
  • 3. What does the topic include? Advertising campaigns for new videogames: print, broadcast and e-media • Promotional events/social media campaigns to raise awareness of new games • How a videogames audience is targeted • How games on different platforms use marketing to generate income and profit
  • 4. What does it NOT include? • How specific games are played • The design of videogames themselves • Anything to do with consoles/hardware
  • 5. What will the questions be? • Q1: Knowledge of exam topic – must use examples from your case studies • Q2: Your pitch for new campaign • Q3: An additional question about your idea, often relating to audience • Q4: A practical design task
  • 6. Case studies • For Q1 in the exam, you need at least four case studies of existing videogame advertising campaigns. • We will cover two in class and you will choose two to research at home. • For all four case studies, you need to cover the three platforms: print, broadcast and e-media. The case studies are vital for two reasons: • You must mention a minimum of two campaigns in Q1 to achieve higher than a D grade. • You can use the creative promotional ideas you find as inspiration for Q2, Q3 and Q4.
  • 7. Lets look at last year’s exam: • Different topic but very similar: • Questions
  • 8. Preliminary Material
  • 9. What about the responses? • What grades would they get ? • What are the main differences between an A grade response and a C/D grade one ?
  • 10. Your exam?

×