Big data and digital ecosystem mark skilton jan 2014 v1
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Big data and digital ecosystem mark skilton jan 2014 v1

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The convergence of data and technology in business has created a range of digital experiences that are revolutionizing all industries and organization. ...

The convergence of data and technology in business has created a range of digital experiences that are revolutionizing all industries and organization.

This is not just a “top and tail” exercise of innovation and development resulting in quick fixes for parts of your organization to launch marketing services on a mobile device or data analysis but needs to be taken into a serious framework for your operating strategy that drives all touch points in the front and back of your organization. Often “technoconfusion” is created or even encouraged with lots of technologies and integration layers which result in a piecemeal digital strategy for business performance and an ineffective business case and governance process. Often the results are seen in lack of data visibility, increasing costs of platform integration and complex services and contractual issues limiting longer term choice.

The realities of the digital world are more subtle and expansive in 2014 and beyond; the old style of layers of technology is giving way to a new era of digital modularity of systems and devices that enable generative business growth effects from self-service and massive scaled social and marketplace services. This is born out with the exponential scaling of open APIs, massive data and social networking and the growth of a range of internet enabled modular devices and cloud enabled platforms.

Takeaways

§ This session looks at the trends driving industry today.
§ It introduces work on the Open Platform 3.0 from the open group. http://www.opengroup.org/subjectareas/platform3.0
§ It includes an analysis of trends in technology and the emerging patterns and roles of big data in an end to end operating context of your organization.
§ We conclude with a modern framework for a modular and generative digital ecosystem strategy and the focus for next generation platforming and services.

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Big data and digital ecosystem mark skilton jan 2014 v1 Big data and digital ecosystem mark skilton jan 2014 v1 Presentation Transcript

  • Professor Mark Skilton, Information Systems Management, Warwick Business School @mskilton M.R.Skilton@wbs.ac.uk Warwick Business School https://www.brighttalk.com/webcast/9059/95571
  • The emerging role of Big Data in Digital Ecosystems This session looks at the Big data trends driving industry today. It introduces work on the Open Platform 3.0 from the open group. http://www.opengroup.org/subjectareas/platform3.0 Analysis of trends in technology and the emerging patterns and roles of big data in an end to end operating context of your organization. A modern framework for a modular and generative digital ecosystem strategy and the focus for next generation platforming and services. Warwick Business School 2
  • The explosion of Big Data Warwick Business School examples
  • Big Data Life cycles Internet of Everything Enrichment - Combined Transaction and Content - embedded and augmented content Structured, unstructured data Big Data Qualities Scale, latency and fidelity Combining data with mashups Scale access Mobile Behaviour Analysis Aggregated Data Feeds to Analytics Services Sensing and Collection Retail Behaviour Analysis Business trading Behaviour Analysis Data Science - Predictive analysis, What if? analysis Data Brokers Non-simulation method analysis - massive scale data analysis for predictions. Processing signal sensitivity analysis Algorithm driven analysis AI Tagging and Filtering services Analytical Predictive Big Data Life Cycle Aggregation and Visualization Actions Mobile Big data - Virtual augmented multiplicity reality Suggestions - augmented services Organizational Tactical and Strategic Planning Start up company use of big data Risk and Privacy analysis Warwick Business School Big Data Performance Scale and Latency management fidelity of service levels Veracity, variety and currency Informational Large scale Data Aggregation Social Collaboration platform analysis - data collection and insight behaviour Geospatial analysis improved efficiency & effectiveness of locations Big Data Platform as a Service BDPaaS Veracity, variety and currency of data services verification of sources and shelf life speed and immediacy of information speed Accelerated time for processing data analytics speed and immediacy of information
  • Big data represents another X100 to X1000 Transformational Speed shift Cloud Computing Seconds Big Data Processing Minutes Mobile Devices Speed of Provisioning IT Speed of Decisions Growth of mobile devices Weeks Example VISA can use Hadoop to process 93 Billion Transactions from 1 month to 13 minutes. Months Example Hadoop 250 terabytes of Genome data can be processed in a similar speeds 1995 2014 Billions Social Networks 2006 BY 2017 I in 3 people on Planet connected Sensors Internet of Things 2000 Warwick Business School Personal networks Internet of things and sensor networks represents a new kind of Second order data integration
  • Massive Price / performance shifts Stream (shard ) processing , In-Memory processing, Big data file systems, RAID… [Memory, CPU, storage, I/O, network…] 2020 2015 2010 2005 Performance Per unit “Collect, Store, Process 250 Terabytes 15 minutes Sub $1000” Lower cost per Performance [metric] Price performance curves 2000 10 years.. “Collect, Store, Process Megabytes, Gigabytes” Increased 2020 2015 2010 2005 2000 Product Generations Cost per Unit Base Performance There are complexities in TCO and methods of benchmarking , but the general trend is top left Warwick Business School
  • Speed of Decision Analysis The rise of Big Data Months Speed of Decision Analysis Batch Days To Hours Real time Minutes Seconds Megabytes Gigabytes Terabytes Petabytes … Ahead of Time (foresight) Volume of Data set The consequence is that the Domain of Data can be analysed at the same speed as transactions Warwick Business School
  • Speed of Decision Analysis This means Analytical Transactions Business Process Transactions Equivalent in parallel The consequence is that the Domain of Data can be analysed at the same speed as transactions This has significant consequences….for domains and participants. Warwick Business School
  • Massive data sets and management Social networked data Can represent the TOTAL SET of Domain Enterprise Data Warwick Business School BIG DATA MANAGEMENT But need to define and manage both Digital Assets and Digitization MASTER DATA MANAGEMENT
  • Risk and responsibilities in “Hyperconnected World – cyber security 2014 Report Technological innovation is enabled, accelerating digitization and creating between US$ 9.6 trillion and US$ 21.6 trillion in value over the remainder of this decade. (10-20%) But a Backlash to digitization from cyber threats may remove US$ 3 trillion in potential value creation from these technologies unrealized. Total Global GDP is approx 90 Trillion est 2013 (CIA World Facts Book) Warwick Business School
  • Domains are becoming an increasing economic issue The Organisation for Economic Cooperation and Development (OECD) Base Erosion and Profit Shift (BEPS) Report Jan 2014 Tax challenges to Digital Economy ..The findings are that there is no such thing as digital companies rather than digitalisation of the economy. There may not be therefore a solution for the digital economy but we will need to draw on features of digital economy when we revise the system... Warwick Business School
  • Transforming power of digitization ….The future of employment ? One recent study (Sept 2013) by academics at Oxford University suggests that 47% of today’s jobs could be automated in two decades …Google now employs 46,000 people. But it takes years for new industries to grow, whereas the disruption a startup causes to incumbents is felt sooner. Airbnb may turn homeowners with spare rooms into entrepreneurs, but it poses a direct threat to the lower end of the hotel business—a massive employer. Warwick Business School
  • We need to look at the consequences of this from the other direction Digital Ecosystem Enrichment - Combined Transaction and Content - embedded and augmented content Business trading Behaviour Analysis Organizational Tactical and Strategic Planning Big Data Use Cases Domains Combining data with mashups Aggregated Data Feeds to Analytics Services Processing signal sensitivity analysis Your Enterprise in Context Warwick Business School 13
  • Poll – What is your biggest challenge to Big Data in your enterprise ? Warwick Business School
  • Technological Ecosystems Digital Ecosystem Technology in the Supply chain network Advanced Technology engineering transformations Enterprise Vendor Technologies Lets examine examples Security & Privacy 15 Technology in the Workplace Open & Proprietary Platforms Mark Skilton copyright 2014
  • A wide range of Industry and Technology Domains Information Domains • • • • • • • • • • • • • • • • • • • • Macro economics Micro economics Socio-economics Metrics, Qualities Value, Value Systems Contracts Intellectual Property Monetization Managed Hosting Single Sourcing Multisourcing CoSourcing Crowd Sourcing Crowd Funding Orchestration Aggregation Broker Reseller Isolation Encapsulation Federation Distribution Replication Exposure Growth Stability Continuity Equity Physical Domains Geographic Domains, Dominions Economic Commercial Manipulation Analysis Trading Acquisition Digital EcosystemSystems Interfaces Entanglement Multiplexity Multiplicity • • • • Network topologies Domains Appliances Interfaces • • • • Content Versions, Configuration Operating Systems Frameworks languages SDKs, IDEs Identity Encryption Authorization Cyber Threat DR, BC Ownership Protection Containment Organizational Structures Connectivity Workflow Platforms Manufacturing – 3D Marketplaces Services Marketplaces Organization Collaboration • • • • • Communities Virtual Teams Virtual Organizations Virtual Businesses Virtual Services • Digitalization Of Work practices Social, KM, Mashups, Augmentation, VR, Contextual Awareness • • • • • Groups Collectives Individuality Self Interest/bias Rights • • • • • • Pragmatics Schemas Semantics Visualizations Semiotics Tactiles Automation People Digitization Creation • • • • • • • • • • Context Awareness and optimization loops Domains Integration Specification Architecture • Internet of Things, pervasive computing Enterprise Systems Industrialization Workplaces, User Experiences Processes, Conversions, Transformations Sourcing Legal, Political, ethics CSR, Governance , Policies Social Behaviors, Preferences • Capabilities Competencies Density Co-Presence • • Markets segments Skills & Resources Internetworking Avatars, Agents, Virtual People Code Data, Metadata Services, data, objects, Knowledge, Sensing, Metadata Security, Privacy Devices & Sensors Mobile Comms, Wearables, Fixed, Mobile embedded Biometrics, ML, Voice, AI, Cognition 16 Mark Skilton copyright 2014
  • Advanced Technology Engineering Transformation Physical to Virtual object Virtual Distributed Reality (Light resource coupling Interaction) Digital social Analytics to outcomes. Crowd Design Physical Augmented Realism Light form factor Mobility Physical Augmentation (light mobility) Artificial Non-Living Emulation Physical forming Wide separation of Resources and Sentience Macro Manipulation Static Complex Processing (heavy resource interaction) Distributed Spatial Awareness Heavy connectivity scaling Distributed Spatial Awareness Multiple web networks Macro Horizontal scalable Distributed Merged Physical/Synthetic Augmented Physical And Virtual Reality Realism (heavy mobility, anchored) Artificial (realism) Living Heavy, tight Virtual Emulation integration Integrated Close coupling Augmented form factor of Resources and Sentience Realism 17 Virtual Distributed Reality (Heavy resource coupling Interaction- telemetry) 3 D Printing Micro Distributed Realism Virtual to Physical Object Creation Micro, Nano, Pico Manipulation Small scale forming Mark Skilton copyright 2014
  • - Servicization Technology in the Supply Chain Cities, Locations Geographic, markets Facilities, Mobile Assets / Vehicles Lean, Concurrency Decomposition Performance Monetization Products / Services Modularity Structure & Operation Multiplexing, Operations multiplicity Operations Facilities Vehicles Logistics Digital Business Models Sustainability Efficacy Physical Supply chain/network Restructuring Virtual Supply chain/network Servicization eCommerce Models Example technologies Recombinations Business Processes Sourcing • Multi-source, Co source, Crowd source • Outsourcing and Off shore • Marketplaces, Partnerships & Alliances Transport • Intelligent transport networks • Shared / co-location Efficiency, Fuels, Materials • Smart Meters • Alternative, reusable Fuels Social Business Models • Consumer Behavior analytics/ gamification • Augmented Product/Services Design • Collaborative Design, Virtual Design • Simulation • Technology Refresh, Quantum Disruption • Metrics and Quality Warehousing & Distribution • Automated Space management • Automated Handling • Dynamic Responsive audit & Resupply • Sensors & Mobile Device networks Compliance & Policy • Tracking & Traceability • Intelligent Resource Management • Smart Buildings Crowd Network Models • Open Innovation, multi-process • Crowd Funding • Virtual Markets, B2B, B2C, G2C Manufacturing • Trials, to stock, to Order • Additive Manufacture • Robotics, Federated Assembly • Robotic assembly • Integrated Material Supply • Dynamic Planning & Control Sales & Marketing • Gamification • Dynamic pricing • Behavior Analytics Social Technical Models • Internet of Things – Embedded Technology networks • Simulation, Compute DesignManufacturer 18 Mark Skilton copyright 2014
  • Open & Proprietary Technologies & Platforms Technical Architectural concerns Sensors Building environment sensors GPS Tracking Wearable body sensor (accelerometer, heart rate, blood pressure, lightsenstive) Wearable body Medical sensor (accelerometer, heart rate, heart electrical activity, brain electrical activity, blood pressure, blood chemistry) Medical bioenvironment sensor Contactless NFC Tag InVehicle systems management sensors (connected wireless/Internet) Apparel embedded RFID tag Embedded RFID tag … Mobile Apps Devices POS Mobile Transport GPS Mobile Device (Cell, tablet) Vehicle Set top Box (STB) Smart TVs … Social Networks Mobile customer browse and account app Mobile Customer/Stock information application Mobile social apps Mobile consumer lifestyle app, Mobile alerts Mobile device energy planner app Mobile location and service account management app Mobile smart phone EPG/Webstore service app Mobile distribution work instructions app Mobile Work schedule and tracking app Mobile Phone Device Tracking Reporting App … Multi-media Social networks Building energy management Social (interaction) Network Photosharing (content) Networks Social network integration … Retail Social marketing Networks Data Network remote/wireless connection NFC Wireless 3G,4G Mobile network communications Satellite cable networks Internet Broadband networks … Social content data Structured master data API connection data Security data Networked data AI insight data Meta tag data Semantic metadata …. lifestyle Consumer buying Wearable services Citizen services Medical services Intelligence automotive management Intelligent traffic management Intelligent Utility energy management Medical research Smart appliances Financial Services Point of sale charging Co-generation Big Data Customer buying behavior analytics Business supply chain performance analytics Marketing Analytics Data feeds collection and data aggregators (Data Fabric). Visualization Analytics Social behavior analytics Lifestyle behavior analytics Patient and Medical Data aggregation and analytics Semantic Linked Open Data (W3C) Master Data Management (MDM) Citizen activity and preferences analytics Event and crowd behavior analytics Real-time event analysis Citizen, crowd, corporate activity and behavior analytics Medical data analytics Medical History-Patient Statistical analysis Medical Research Analytics Multi-channel (Closed loop) data collection and processing Real-time analytics response Energy usage pattern analytics Vehicle driver usage analytics Customer preferences and behavior analytics Usage and viewing preferences and behavior data aggregation and analytics Buyer and seller history analytics Apparel sales forecast behavior analytics Financial stock trading Analytics Financial Market social behavior analytics Real time data aggregation and analysis Financial modelling analysis (AI) …. Applications Merchandise Supply chain planning application ESB Facility environment management system Messaging integration Web Services online marketplace Supply chain planning app ERP Adapters Customer Behavior analytics Automated Customer service (AI Speech Recognition) CRM Account Management app. Business Activity Management (BAM) Infrastructure and software provisioning Orchestration apps Virtualization Management apps Search engines Open Source Response planning app Message alert system Utility Supply Management Monitoring Energy recharging station management app Ultra-fast Grid electric charging system Automatic payment system service Vehicle Maintenance Planning Vehicle GPS tracking Vehicle component usage and self diagnostics system Messaging and alerts system Social Networks integration Electronic Program Guide (EPG) analytics traffic management real-time and forecasting Intelligent Facility Maintenance Management app GPS Tracking Spares Stock planning app Transport scheduling app Intelligent Home Infrastructure Public Traffic Management system app Vehicle Tracking system …. Infrastructure Cloud (Private, Public, Hybrid, Community) Cloud Infrastructure HPC Infrastructure Stack …. Security DRM Encryption Identity Privacy Privileges …. Source: First draft Open Platform 3.0 The Open Group Dec 2013 International Standards Body http://www.opengroup.org/ subjectareas/platform3.0 Business Architectural concerns 19 Mark Skilton copyright 2014
  • Open & Proprietary Technologies & Platforms Social networks Social marketing Retail EXAMPLES Multi-media Citizen services Knowledge Consumer buying driven Behavior Building energy management Human Objects Products Fabricated Objects Content Open Platform Use Cases Co-generation Lifestyle services Wearable services Medical services Medical research Intelligence Utility Objects Energy Intelligence Moving Objects automotive Intelligent Utility energy management management Intelligent traffic management Services Financial Services Point of sale charging 20 Smart appliances Open Data, Open APIs and objects can interact in a multidimensional environment. Mark Skilton copyright 2014
  • Each of these we found has Big Data Ecosystems associated with each. These represent “Markets” Social behavior analytics Lifestyle behavior analytics Customer preferences and behavior analytics Usage and viewing preferences and behavior data aggregation and analytics Buyer and seller history analytics Apparel sales Data feeds collection and data aggregators (Data Fabric). Visualization Analytics Customer buying behavior analytics Business supply chain Performance analytics Marketing Analytics Patient and Medical Data aggregation and analytics Citizen activity and preferences analytics Event and crowd behavior analytics Real-time event analysis Multi-channel (Closed loop) data collection and processing Real-time analytics response Energy usage pattern analytics Semantic Linked Open Data (W3C) Master Data Management (MDM) Medical data analytics Medical History-Patient Statistical analysis Medical Research Analytics Vehicle driver usage analytics Citizen, crowd, corporate activity and behavior analytics 21 forecast behavior analytics Financial stock trading Analytics Financial Market social behavior analytics Mark Skilton copyright 2014
  • Enterprise Vendor Technologies Open Source Enterprise Applications Examples Development Cloud Providers Performance Management Wireless and Mobile Cloud Brokers Technology Platform Integration Sterling commerce Cloud Management Services Cloud Integration Bus Social Networks Big Data Storage, Big Data Analytics Systems Integrators & Outsourcers Hypervisors Marketplaces Cloud Storage Data Center Technologies Security Management Infrastructure Technology Services 22 Mark Skilton copyright 2014
  • Security & Privacy Legal, ethics, security, risk, compliance, governance, Internet Country & Dominion Management Tier 1 Networks NSPs Facilities & Networks Perimeter & Facility Protection ISPs Network Peering and Interconnections Employee & Enterprise Legal rules Tier 2 ISP Tier 2 Network IP Backbone IXP Examples of ISP services include email, FTP, web-hosting Public/Private Network protocols & Access Switches Internetworking Public Switched Telephone Networks PTSN Tier 3 networks (ISP) Satellite Cable Operators Legislation & Competition rules Intellectual Property DSL, T1, T3 Leased Lines Identity & Access Appliances Wide Area Network WAN 4G (3G LTE/SAE) Gateways Encryption & Authorization Gateways 3G / 3.5G Femtocell Wifi Bluetooth GPS Gateways InfraRed Local Area Network LAN RFID Proximity, Smart Card Audit & Forensics Certification & Compliance Examples Continuum Mobile Devices 23 Sensors Mark Skilton copyright 2014
  • Technology in the Workplace Resource Networks Geographic Based Workspaces Process Networks Places Social Networks Internetworks e.g. immediate sensory information Social Data Social Networks Contextual Telemetry Platform Innovation Facility Based Workspaces Augmented Based Workspaces Device/Sensor Based Workspaces Object/Appliance Based Workspaces “Boards” Access & Security Extended Collaboration Platforms Feedback-Response Physical “Pads” Devices Mobility Enterprise Applications Infrastructures Mobile “Tabs” Readers/ interrogators Big Data Sensors Personal / Social / Corporate Process & Data 3rd person viewpoint Collective person 1st person viewpoint viewpoint Network Edge Connector Data ecosystem Hyper data Tags Sensor Network Metadata Embedded Applications Platform Integration Input / Output Device e.g. markets, Communities, Global events Process Sequential Co-Presence Spaces e.g. Collaborative Information, communities Networks and Connectivity e.g. moving through wifi clouds Location Based Workspaces Workspaces ecosystem Presence Networks Machine Data APIs Embedded Sensor Composition Collective Physical Data Experience/Behavior Workflows Sensor Event-Actions 24 artificial Intelligence Augmented Intelligence Intelligence Mark Skilton copyright 2014
  • The digitization of Workplaces Workspaces ecosystem e.g. markets, Communities, e.g. Collaborative Global events Information, communities e.g. immediate sensory information 3rd person viewpoint Collective person viewpoint 1st person viewpoint 25 Mark Skilton copyright 2014
  • The digitization of Workplaces Data ecosystem Hyper data Metadata Collective Intelligence Physical Data Augmented Intelligence artificial Intelligence 26 Mark Skilton copyright 2014
  • Convergence of digitization of physical and Virtual space and time Workspaces ecosystem e.g. markets, e.g. Collaborative Communities, Information, Global events communities e.g. immediate sensory information 1st person viewpoint Data ecosystem Hyper data Metadata 3rd person viewpoint Collective person viewpoint 27 Physical Data Augmented Intelligence Collective Intelligence artificial Intelligence Mark Skilton copyright 2014
  • Transformation of Workplaces by Digitization Temporal Information View of view Spatial Information View of view Physical spaces Works Workspaces Data and digitization Convergence of Physical and Virtual spaces Physical location of persons, objects, buildings And places The type and location of data and its relationships Domain Workspace 28 Mark Skilton copyright 2014
  • Works Digitization of Workspaces Travel - In transit automation Extended Personal / Business Community Contextual relationship augmentation Room/Facility Augmentation Contextual Knowledge augmentation Physical Object augmentation Domain Workspace 29 define a Domain as a Workspace defined by physical and virtual data and objects associated with that domain workspace that can work collectively for the ecosystem Mark Skilton copyright 2014
  • Works Workspace Technologies Travel - In transit automation Personal / Business Community Vehicle Smart Maintenance Smart Environmental Monitoring (CSR) Extended Integrated real time diary-work scheduler Smart energy management Transport event feeds Real time Sourcing / Supply chain integration Smart connected Transport scheduling Intelligent Vehicle Sensors Smart City Energy Grid Transport commercial services integration Shared Task-knowledge work Virtual Social network community tracker Network Identity Management Real time performance management Multi-device communication integration Vehicle to Network persistent Real time Office/location Activity Smart Resource Management Internetwork integration e.g. Wireless-Bluetooth Community Information Grids connectivity Information Personalization- Voice commands Mobile location connectivity Workflow management Real time transit event synchronization Wall, Surface gesture integration own viewpoint Personalized multi-media Bio senor Identity & Access Bio signature scanning Internetwork automated transfer Entertainment/social/Work Residential, Work Service Integration Real time living space ambient living Furniture Space sharing Collaboration Feedback, Ratings Location /Local knowledge access Automated way finding (Map) guidance Real time event push services Physical Projection to Multi user eye synchronization Movement / gesture sensor detectors Smart Room –object environment integration Knowledge augmentation Role based services auto zoom/in out and location Bio sensor health scanners Hydroponics Sensor Integration “did you know…?” Real time voice language translation Dynamic maps/context Real-time community collaboration Integrated work and user/device Ideation, co-creation Shared Projects Management Cultural translation e.g. in India cats Multi-time zone synchronization are considered bad luck ? no Image recognition processing Crowd Source - Ideation Contextual relationship augmentation Real-time multi-party work orchestration Room/Facility Augmentation Real-time trading and sourcing Virtual Location collaboration Wall, Surface gesture integration 3D Movement sensor Real time activity centric work management Location Information support e.g. Nearest stock , person, assistance Mixed Virtual and Physical object interaction – VR avatar Avatar search / response Preference based communication routing automation Integrated workflow – public / private environments Contextual Knowledge augmentation Spatial augmentation , Virtual Room Real time metrics dashboard Multi-device data synchronization Transparent Surface Projection Depth and projection Visualization Mobile device voice translation real time Smart Pen Device Augmentation Spatial Project in Context Co-innovation Heuristic Design AI Wall protection video screens 2D-3D Design Visualization Office Surfaces Information Live Personal profile , lookup Virtual Whiteboard augmentation Biometric Identification 3D modelling and Simulation Multi touch displays Flexible substrate displays Location up loiad to device – real time Co-knowledge collaboration Meta data Analytics on physical objects e.g. electronic paper, Smart Cup Object Physical Animation Virtual to Physical image projection Information transfer, work multiplicity Ife Sciences Integration RFID Tags Embedded Tag Augmented communication library – context Object Physics semantic integration Agent search Transport / item Identity specification tags Micro-touch displays CMB Contact Memory Buttons of past activity and associations Physical Object augmentation Solar Energy, Home Grid Multi-purpose device – dynamic use Historical, Case study Storage/Access/Search applications in context Conduction battery charging Room Embedded Physical sensors Bio Image search and knowledge access Smart sourcing and replacement Complex 3 D assembly simulation Integrated Object classification and semantic awareness Search Object to Surface projection – interconnectivity to Production Product cluster information - Virtual model adjustment, input Physical/Virtual object Integration Photo sensors Physical object Bio Sensing e.g Cup -Tablet /work device to Virtual Projection Device Real time Device updates Integration Automatic proximity on/off sensing – body /location /lighting /touch Movement 3-axis gyroscope sensors Multi-form factor support Accelerometer sensors Wide angle group projection, social interaction Virtual reality object Information Appliance / spare component specification augmentation Low Carbon Materials There is a growing community of objects, sensors and data in these workspaces 30 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples A smart TV can serve as an example of optimization of human machine interfaces, in terms of customization and personalization. Room/Facility Augmentation Home appliance control Virtual Location collaboration Wall, Surface gesture integration 3D Movement sensor Spatial augmentation , Virtual Room Depth and projection Transparent Surface Projection Smart Pen Device Augmentation Spatial Project in Context Wall protection video screens Office Surfaces Information augmentation Multi touch displays Virtual Whiteboard Object Physical Animation Siemens connectivity lets you control home appliances through smart technology Appliances Virtual to Physical image projection Object Physics semantic integration Solar Energy, Home Grid Micro-touch displays Wide angle group projection, social interaction Room Embedded Physical sensors Object to Surface projection – interconnectivity - Virtual model adjustment, input Automatic proximity on/off sensing – body /location /lighting /touch 31 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples Personal / Business Community Smart Environmental Monitoring (CSR) Integrated real time diary-work scheduler Smart energy management Smart City Energy Grid Smart Retail - Provide web shop services in physical stores (using Near field communication NFC and mobile devices) Use RFID tags, QR IDs.. Shared Task-knowledge workVirtual Social network community tracker Multi-device communication integration Real time Office/location Activity Smart Resource Management Community Information Grids Information Personalization- Voice commands Mobile location connectivity Wall, Surface gesture integration own viewpoint Bio senor Identity & Access Internetwork automated transfer Real time living space ambient living Residential, Work Service Integration Role based services Bio signature scanning Furniture Space sharing Collaboration Feedback, Ratings Real time event push services Smart Room –object environment integration Personalized multi-media Entertainment/social/Work Physical Projection to Multi user eye synchronization auto zoom/in out and location Hydroponics Sensor Integration Real time voice language translation Real-time community collaboration Shared Projects Management Cultural translation e.g. in India cats are considered bad luck ? no Crowd Source - Ideation Real-time multi-party work orchestration Real time activity centric work management Real-time trading and sourcing Integrated workflow – public / private environments 32 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples Electric vehicles ecosystem enabling interactions between different actors ranging from designers and manufacturers, to drivers and services providers. An open web-based system provides real time control of the smart car data stream, enabling personal, relevant and timely services from different perspectives. Integrated charging stations Travel - In transit Automation Vehicle Smart Maintenance Transport event feeds Real time Sourcing / Supply chain integration Smart connected Transport scheduling Real time performance management Intelligent Vehicle Sensors Transport commercial services integration Vehicle to Network persistent connectivity Workflow management Network Identity Management Internetwork integration e.g. Wireless-Bluetooth Real time transit event synchronization 33 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples Augmented lifestyle sensor feedback Wearable Technology Data aggregator platform and mobile device app integration Object augmentation Flexible substrate displays on physical objects e.g. electronic paper, Smart Cup Ife Sciences Integration RFID Tags Embedded Tag Transport / item Identity specification tags CMB Contact Memory Buttons Virtual reality object Information Appliance / spare component specificationMulti-purpose device – dynamic use applications in context augmentation Low Carbon Materials Conduction battery charging Smart sourcing and replacement Integrated Object classification and semantic awareness Search Product cluster information Physical/Virtual object Integration Photo sensors Physical object Bio Sensing e.g Cup -Tablet /work device to Virtual Projection Device Real time Device updates Integration Movement 3-axis gyroscope sensors Multi-form factor support Accelerometer sensors 34 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples Translational Research - Bench to bedside Provide ability to quickly apply translational research at the bench side to the patients on the bed as personalized care. Contextual relationships augmentation Location /Local knowledge access Automated way finding (Map) guidance Knowledge augmentation “did you know…?” Dynamic maps/context Ideation, co-creation Multi-time zone synchronization Location Information support e.g. Nearest stock , person, assistance Movement / gesture sensor detectors Bio sensor health scanners Integrated work and user/device Image recognition processing Mixed Virtual and Physical object interaction – VR avatar Avatar search / response Preference based communication routing automation 35 Mark Skilton copyright 2014
  • Works Workspace Technologies - Examples Personalized Ambient Monitoring (PAM) Monitor patents with wearable technology and room and movement sensors. Proactive feedback for patient care Knowledge augmentation Geofencing Real time metrics dashboard Multi-device data synchronization Visualization Mobile device voice translation real time Co-innovation 2D-3D Design Visualization Heuristic Design AI Live Personal profile , lookup 3D modelling and Simulation Location up load to device – real time Information transfer, work multiplicity Co-knowledge collaboration Agent search Meta data Analytics Augmented communication library – context of past activity and associations Historical, Case study Storage/Access/Search Bio Image search and knowledge access Complex 3 D assembly simulation to Production Mark Skilton copyright 2014 36
  • Competition is at the Ecosystem level You have to think of these as nested systems of systems Business Environment Ecosystems Contextual relationships augmentation e.g. Knowledge augmentation Android Car Ecosystem Room/Facility Augmentation and Travel - In transit e.g. e.g. intelligent Flight Smart Transport planning Building Object augmentation ecosystem Ecosystem Content Ecosystems Added Service Ecosystems Effective “smart” cities, building, process ecosystems Effective “appliances” and connected embedded object Ecosystems Android ecosystem iOS ecosystem Windows ecosystem Ecosystem Domains of Concern 37 Mark Skilton copyright 2014
  • Example – the integrated nested ecosystem – Smart Car & Intelligent Transport Knowledge augmentation In car Brands Retail services Entertainment Car security Route Planning Passenger services Satellite & Telecoms Operators Contextual Augmentation Transport In transit Room/Facility Augmentation Accessory Manufacturers Smart Traffic planning Vehicle to Vehicle communication Object augmentation Virtual Showrooms 38 Mark Skilton copyright 2014
  • Next phase intelligent spaces Contextual relationships augmentation Knowledge augmentation Room/Facility Augmentation Travel - In transit Object augmentation Create AI based services based on big data analysis of previous and predicted usage 39 Mark Skilton copyright 2014
  • Modularity and scalable (generative) Multi-sided Platforms MultiLoose coupling Trends to operate across multiple platform coupling Modularity Encapsulated Appliances Expand to cross domains Self Reinforcing scalable architecture Platform centric (References Yoo, 2010, Henfridsson et al 2013, Kalliinikos et al 2013)
  • Poll – What Workspaces do you see as a priority for your enterprise ? 41 Mark Skilton copyright 2014
  • This is a Concern of the CxO Strategic Direction CMO CEO CIO Brand and market Direction CTO Revenue and Market Growth CISO Warwick Business School Operating Model COO CFO CHR CPO Cost reduction and Efficiency / Productivity
  • Open Platform 3.0 TM A language for the next era of computing , Internet of things Value and Monetization Lifecycle New Ecosystems Platform Social Cloud Big data Mobility Sensors Feature Revenue Benefits Domain Systems Solutions Platform Architectural Domains OP3.0 Motivation Benefits Protection Development Impact on Strategic decisions Impact on Innovators and Leaders Brand Object Augmented Domains http://www.opengroup.org/subjectareas/platform3.0 43 Mark Skilton copyright 2014
  • Open Platform 3.0 TM A language for the next era of computing , Internet of things Addressing the realities and consequences - Features and their characteristics that enable ecosystem compatibility and interoperability - Revenue Benefits that are derived from managing marketplaces and connectivity and access to communities and operating systems - Brand protection and development as competition and ingress into existing market share is under attack potentially from substitution and cannibalization from new scalable modular solutions and public and hybrid systems that have lower entry and adoption barriers into and across their platform and own ecosystem services. - Motivation benefits from driving and access skills and compliance and security preservation and the exploitation of innovators and new portfolio opportunities. http://www.opengroup.org/subjectareas/platform3.0 44 The Open Group 2014
  • Conclusions Competition is at the ecosystems level defined by Domains Real Big data competitive advantage needs to be defined in a domain context, not just orchestrator sales products or solutions. Rise of modular architectures and scalable (generative) platforms will enable new forms of competition at Domain level 2015 onward – needs new Governance and metrics Existing Industry players and new innovators market share will be significantly impact by their ability to work across ecosystems and define domain workspace Warwick Business School
  • Q&A Warwick Business School
  • Thank you Professor Mark Skilton, Information Systems & Innovation Management, Warwick Business School http://www.wbs.ac.uk/about/person/mark-skilton http://www.linkedin.com/pub/mark-skilton/1/189/968 @mskilton M.R.Skilton@wbs.ac.uk Warwick Business School