Your SlideShare is downloading. ×
0
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Seminar   b2 b marketing the not so new frontiers of
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Seminar b2 b marketing the not so new frontiers of

166

Published on

New innovations in digital marketing for the B2B and B2C sectors

New innovations in digital marketing for the B2B and B2C sectors

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
166
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. B2B Marketing 2.0The not so new frontiers of B2B marketing
  • 2. Quick survey Who uses the following to market their business? • Facebook • Twitter • Blogging • LinkedIn B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • 3. So howimportant issocial mediareally??? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • 4. If Facebook were a country onlyChina and India would be bigger... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 5. Whereshould Istart?It depends on yourobjectives B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 6. LinkedIn – It’s growing by 100 million per weekFacebook forbusiness... UK Search Engine Market Share - April 2011 Source: Hitwise Source: LinkedIn March 2011 B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 7. LinkedIn –Companyand serviceprofilesBringing your B2Bsocial media together B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 8. LinkedIn – Banners and video Don’t forget to add your videos and banners B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 9. LinkedIn –Recommend Onsite recommendationsations forservices Buttons for your website B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 10. LinkedIn –Share andfollow B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 11. LinkedIn –Tweets andblog posts B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 12. LinkedIn – Analytics B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 13. Social mediaactivity isincreasinglyan indicatorfor SEO... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 14. Quick survey How many of you - • Can easily browse the internet on your mobile phone? • Can’t? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • 15. If 2010 wasthe year theweb gotsocial – 2011is the year itgets mobile Source: http://cache.gawkerassets.com/assets/images/4/2010/03/090903-is-mobile-png B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 16. It’s not goingto stop... Source: Morgan Stanley Research B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 17. Are youtargetinglocalbusiness? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 18. Mobile andsocial Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/
  • 19. It allhappenswhilstwatchingTV??? Source: http://www.panaceamobile.com/2011/03/the-mobile-market-some-interesting- stats/mobile-stats-2/ B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 20. Get mobile... Give your marketing a boost Taking your B2B online marketing to the next level
  • 21. Quick survey How many of you • Use online video in your marketing? B2B your marketing Give Marketing 2.0 a boost The not so new frontiers of B2B marketing
  • 22. YouTube –The world’ssecond mostpopularsearchengine Source: http://www.website-monitoring.com B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 23. YouTube and YouTube videos can bevideo are a optimised for SEOgreat SEO Much lower competition onopportunity competitive key phrases Makes you seem bigger Helps you promote your thought leadership – like being on TV... B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 24. A few words Some times it is the little things that counton innovation It’s not always about doing something new, its more about doing it better Give your marketing a boost B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 25. Online is You should make frequentmoving very improvements to your websitefast Backed up by benchmarking and testing A detailed review and update should be undertaken at least every 3 years B2B Marketing 2.0 The not so new frontiers of B2B marketing
  • 26. Keep in touch... www.lexisclick.com blog.lexisclick.com twitter.com/lexisclick linkedin.com/companies/ lexisclick-online-marketing B2B Marketing 2.0 The not so new frontiers of B2B marketing

×