Marketing Research Target Market Our main target market is men ages 18 and up. . The average income is 50,000 to 100,000 dollars per year. The main gender we are trying to focus on is males because men are the main ones that watch football. The reason we are trying to target men because we want men in to get interested in football and have a professional team. These types of people in this city range from middle class to upper class, but mostly middle class. Our geographic location of our city is in Mississippi and we’re mostly regional. We think that this will benefit Mississippi because they will be able to get involved with football and have a “big name” team to support and cheer on to win a title. Our product of having a new professional team in Mississippi will be a good experience for people in this part of the state because it will be something new for the future fans to try out. If a lot of people enjoy the games, then we can start making more profit year after year. This new stadium will offer more jobs for people in Mississippi and could be a big attraction in this state. Some of the interests in Mississippi are the beach, fishing is a big one, but most importantly are the casinos. That is the big activity or lifestyle in southern Mississippi. The new stadium will benefit us because of the casinos in the area. These are a big thing in Mississippi and we think this will make us a lot more profit. It will not only benefit us but it will also benefit the customers as well. This will give them something extracurricular to do and the fathers can have something to do with their kids.
Biloxi, Mississippi Temperatures: September- Average High: 87 Degrees Fahrenheit. Average Low: 71 Degrees Fahrenheit October- Average High: 79 Degrees Fahrenheit. Average Low: 61 Degrees Fahrenheit November- Average High: 70 Degrees Fahrenheit. Average Low: 52 Degrees Fahrenheit December- Average High: 62 Degrees Fahrenheit. Average Low: 45 Degrees Fahrenheit January- Average High: 60 Degrees Fahrenheit. Average Low: 43 Degrees Fahrenheit
Demographics: Population: The population of Biloxi is 44,054 people. Average Income: The average income per person is $15,280.81 dollars. Average age: 33.5 Average income: 43,058 Professions in Biloxi: casino Jobs, fishing jobs, retail jobs, sales associates, social worker LOCAL MEDIA: Television, WLOX 13, WMAH –TV 16, WXXV 48 Radio Stations: 1490 AM- Sports 1640 AM- News/Talk 90.3 FM- Public Radio
Crime Statistics:City Annual crimes-Violent – 211 Property –2,516Other Sports teams in the State:Mississippi State Bulldogs (college)Ole Miss University Rebels (college)There aren’t any professional teams in thestate of Mississippi because there much inMississippi. The reason Biloxi haven’t had aprofessional team because is a city oftourists.
Biloxi Beach HotelsMajor Hotel: IPA Resort Casino Hotel,• Isle Capri Biloxi Hotel,• Beau Rivage Resort and Casino,• Hard Rock Hotel and Casino,• Grand Biloxi Casino Hotel and Spa,• South Beach Biloxi Hotel and SuiteBiloxi Beach Restaurants•Mr. Greek•Mug shots•Stalla•Half Shell Oyster house•Ruth Chris Steak House•Palace Buffet•El Rancho Bar and Grill•BR Prime Steakhouse•Hard Rock Café
Annual Events Muscle Car Auction Gulf coast Street Fest Thom Kaz( Comedy) Cruisin The King( Elvis Festival) Rock and Roll Festival Corporate Sponsors Grand Biloxi Hotel Hard Rock Hotel Gulfport –Biloxi International Airport Hancock Bank Mississippi Power
SummaryWe have chosen the city of Biloxi because there isn’tany other sports team in that city. There also isn’t anyother sports team in that state. Our main targetmarket is men 18 and up. We are going for the middleand higher class but mainly middle class. This newprofessional football team will bring more people andmoney. This also will bring more jobs to the area. Thiswill also draw more attention. This will give people ateam to cheer for. Casinos are a big part of Biloxi. Wecould build casinos in inside wear the team will play.
Fantasy Football Players Tom Brady – Quarterback New England Patriots Career stats- 41,429 passing yards Salary- 9,750,000
Adrian Peterson- Running Back Minnesota VikingsCareer stats – 7,172 rushing yards Salary- 8,000,000
Andy Dalton- QuarterbackCincinnati BengalCareer stats- 5124 passing yards Salary- 612,000
Heath Miller- Tight End Pittsburg Steelers Career Stats- 4,101 Salary- 3.807 milllion
Michael Crabtree- Wide receiver San Francisco 49ERS Career stats- 2,577 receiving yards Salary- 3.5 million
Brandon Jacobs – Running Backs San Francisco 49ERSCareer stats- 4,849 rushing yards Salary- 4.4 million
Product planning -Branding Franchise Name: The name of our franchise is the Biloxi Blue Devils. We chose this name because it uses somewhat of an alliteration therefore it will be a catchy name. Additionally in the NFL, there is no other team that is named the blue devils so it’s something different to add to the Professional Sport. The name is also very intimidating so it will be displayed by our logo. The colors we chose are Blue, Black and White. We chose these colors because there is no other team in the NFL that has blue, black and white jerseys
Distribution Tickets: Refund policy: Our team will not have refunds on tickets. If the game is cancelled due to inclement weather, we will reschedule the game. The fans will need the previous ticket so they can get a new one for the reschedule game. Customer dissatisfaction: If a customer’s complaint is a reasonable complaint we will try our best to satisfy them. We would also give them a copy of our policy to should what we can do for you. If the complaint is valid we will give them a discount of next ticket they purchase. Ticket Payment: We will accept cash, credit card, and debit cards.
Ticket selling: We will sell our tickets at Ticketmaster, Stub hub, and Ticket finder. We will also sell ticket at the stadium also. Advanced ticket sales: We will start to put tickets on sale in May and June. That gives our fans time to buy tickets. If you start to buy tickets early before the season starts you will receive a $15 discount on tickets. Ticket Holder will have the first opportunity to buy tickets. Sales Strategies: We will target group by lower prices on ticket being bought in bulks. This will be offer for school and sports related such as DECA and sports marketing classes.
Corporate Sales: For our team to entice other corporation to buy suites in our stadium will offer a 20% discount. Also we will cater the suite too. No matter how many tickets are purchased we will offer this for the corporation. Season Tickets: If you buy season tickets you will receive a 15% percent discount on concession. You will also receive a concession coupon for the whole season. Luxury and Priority Seating: We will have luxury and priority seating. Inside the whole stadium there will be 2 luxury boxes. In each box there will be 30 seats. It will be all you can eat. In priority seating the highest paid customer will the best seats.
Promotion Adrian Peterson Number: 28 Position: Running back Height: 6-1 Weight: 217 Born: March 21 1985 College: Oklahoma Draft: 6th round Draft Pick Franchise: Biloxi Blue Devils
Tom Brady Number: 12 Position: Quarterback Height: 6-4 Weight: 225 Born: August 3rd 1977 College: Michigan Draft: 1st round Draft Pick Franchise: Biloxi Blue Devils
Print Media b. Print media We chose to advertise our team In the Sun Herald newspaper because it is the most popular newspaper in Biloxi Mississippi. It’s also the newspaper that the people in that area buy the most. Our ads will run in the Tuesday and Saturday paper. We chose Tuesday because it’s usually after the Sunday and Monday night games and it will give people a chance to buy their tickets in advance. We chose Saturday because it’s usually before the Sunday game which is when most of the games will be held. The ad individually will cost $15,000 for a full page, black and white ad Due to this high cost we will only advertise the week prior to big games, such as games against our rivals or playoff games. We chose our outdoor ad to be a billboard because the big letters and pictures will attract a multitude of people during their commute to work. We will place this on Highway 90, the most popular route that people use to go to work. The billboard will cost $1,500 per month. We will only keep this billboard up during the actual game season. This will be from September to February. We will place our magazine ad in Biloxi Magazine. We will also have advertisement in local magazines in the area. The cost for the magazines ad will be from 1000 to 2000 dollars. We will place our ads in the magazines once a month.
Event planning Our main target market is men ages 18 and up. . The average income is 50,000 to 100,000 dollars per year. The main gender we are trying to focus on is males because men are the main ones that watch football. The reason we are trying to target men because we want men in to get interested in football and have a professional team. These types of people in this city range from middle class to upper class, but mostly middle class. Our geographic location of our city is in Mississippi and we’re mostly regional. We think that this will benefit Mississippi because they will be able to get involved with football and have a “big name” team to support and cheer on to win a title. Our product of having a new professional team in Mississippi will be a good experience for people in this part of the state because it will be something new for the future fans to try out. If a lot of people enjoy the games, then we can start making more profit year after year. This new stadium will offer more jobs for people in Mississippi and could be a big attraction in this state. Some of the interests in Mississippi are the beach, fishing is a big one, but most importantly are the casinos. That is the big activity or lifestyle in southern Mississippi. The new stadium will benefit us because of the casinos in the area. These are a big thing in Mississippi and we think this will make us a lot more profit. It will not only benefit us but it will also benefit the customers as well. This will give them something extracurricular to do and the fathers can have something to do with their kids. Our event that will be taking place is fans meeting our players. We can only have a certain amount of people that can meet them. So we will only 50 people to meet them. We will send out informational packet to let us know who will attend. They will need to send in the packet with information so that we can order everything. They will get free jersey, shirt, autograph etc. They also will get free tickets.
Leading to event August 3rd will send out the info packet to let us know who is all attending. August 17th is the deadline for packet to be turned in. August 24th is the day of the event.
Day of event The event will be held at the stadium. The event will start at 6:00 pm. When the fans walk in they will receive a jersey, hat, and shirt. They will also receive paper the autographs. The whole time fans will be trying to win prizes. We will play games the whole night with players and coaches. We want our fan to have a good time and enjoying meeting our players and coaches. Food will be provided at stadium and it will be half price as a game.
List of duties We will have workers to set up the event. They will help handout the fans accessories. We will need workers to work concessions, gate, etc. They will also help with the games and prizes. Also employees will escort the fans to meet player in the locker room.
Promotion- Publicity andPublic Relation Dear, Biloxi Community We would like to invite you to our meet our player and coaches event. This is an event where our fans can get to meet our player and coaches. We really want our fan to get to know player and tell them about the NFL experience. Our franchise is really special, we are going to accomplish this year. Our players are going to do a lot of great thing for this team. We also want you to meet our player. We want you’ll to join our fans too. We will have food, game, prizes etc. We hope you can join us on the event. Sincerely Biloxi Blue Devils Dear, Biloxi Specialist Columnist We have a new team in Mississippi called Biloxi Blue Devils. We are so excited about our new NFL team. We will do so much with the help with our Biloxi Specialist Columnist. With that we got player such as Tom Brady, Adrian Peterson, Le Sean Mc Coy, Jermichael Finley, Heath Miller, Devin Hester, Brandon Jacobs, David Akers, Larry Fitzgerald, Wes Welker, and Andy Dalton. That really will help our team go all the way. We hope to hear amazing things from your column this year. Sincerely Biloxi Blue Devils
Sponsors and endorsements Written Statement: The Biloxi Blue Devils chose Nike to be one of our sponsors because they can help provide our team with uniforms and cleats. Blue Devil Nike memorabilia is for sale in our stores inside the stadium. We will promote Nike by hanging signs all over the stadium and handing out stickers when people walk into the stadium.
Meeting the players Meet the Players!!! Sunday September 9th 2013 We will have an event where first 50 people Will meet our players! We will have our concession so people won’t get hungry. People who win the games we will have Will in free tickets to our games!