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  • 1. Rachel KarlanCarrlyn Kiser3rd period1/30/13
  • 2.  Target Market • males from the age of 15-45 years old. • bring their accompanying families. • consider these men to have average incomes from middle to high class. • secondary target market • females aging from 25-40 years old
  • 3.  Portland, OR  Average Income:  Total Population: ▪ Oregon- $46,816 ▪ Portland- $38,000 ▪ Oregon- 3,871,859 ▪ Portland- 593,820  Average Age: ▪ Female: ▪ Oregon-36.3 ▪ Oregon- 50.5% ▪ Portland-35.9 ▪ Portland- 50.5% ▪ Male: ▪ Oregon- 49.5% ▪ Portland- 49.5%
  • 4.  Professions:  Local Media  Portland-  Newspaper ▪ Parametrix ▪ The Oregonian ▪ Portland Teachers Credit Union  Television ▪ Schwabe Williamson & Wyatt ▪ KATU ▪ Hardland Financial Solutions ▪ KOIN ▪ Portland General Electric ▪ KGW  Oregon-  Radio ▪ Advanced Manufacturing ▪ KOPB-FM ▪ Clean Technology ▪ KUPL-FM ▪ Forestry and Wood Products  Crime Statistics ▪ High Technology  Portland-31,695 annual ▪ Outdoor Gear and Apparel crimes  Oregon- 125,083 annual crimes
  • 5.  Entertainment/ attractions  Oaks Amusement Park  Pittock Mansion  Oregon Holocaust Memorial  Rose Garden Arena Cooperate Sponsors  Jama Software  Consumer Cellular  Nationwide Security Solutions  FoodGuys  Anvil Media
  • 6.  We selected Portland, Oregon for our city because…  there is no professional football team here.  The area is very well populated and according to our target market ▪ it would benefit the city greatly.  increase the tourism and bring many more people to the city.  Portland area consisting of mostly trees ▪ it wouldn’t be difficult to build a football arena for the Oregon Knights here
  • 7.  Player:  Player:  Matt Ryan  A.J. Green Position:  Position:  QB  WR Team:  Team:  ATL Falcons  Cincinnati Bengals Salary:  Salary:  $11.5M  $1.27M Years of Contract:  Years of Contract:  2012  2012
  • 8.  Player:  Player:  Darren McFadden  Brandon Marshall Position:  Position:  RB  WR Team:  Team:  Oakland Raiders  Chicago Bears Salary:  Salary:  $5.56M  $9.3M Years Of Contract:  Years Of Contract:  2012  2012
  • 9.  Player:  Player:  Marshawn Lynch  Brandon Pettigrew Position:  Position:  RB  TE Team:  Team:  Seattle Seahawks  Detroit Lions Salary:  Salary:  $4M  $1.062M YOC:  YOC:  2012  2012
  • 10.  Player:  Player:  Tony Romo  Garrett Hartley Player:  Position:  QB  Kicker Team:  Team:  Dallas Cowboys  New Orleans Saints Salary:  Salary:  $9M  $700,000 YOC:  YOC:  2012  2012
  • 11.  Player:  Player:  Matt Schaub  Greg Little Position:  Position:  QB  WR Team:  Team:  Houston Texans  Cleveland Browns Salary:  Salary:  $4.4M  $476,200 YOC:  YOC:  2012  2012
  • 12.  Player:  Player:  BenJarvus Green-Ellis  Dewayne Allen Position:  Position:  RB  TE Team:  Team:  Cincinnati Bengals  Indianapolis Colts Salary:  Salary:  $800,000  $390,000 YOC:  YOC:  2012  2012
  • 13.  Defense Team Name  Chicago Bears
  • 14.  Franchise Name and Explanation  Portland, Oregon Knights ▪ We chose the Oregon Knights because ▪ A knight is a resemblance of fighting men and that’s what our boys do best. ▪ Knights can plow through anyone in their way. ▪ It is easy to say and original! ▪ We are the only NFL team with a logo of a knight which makes the Oregon Knights something special.
  • 15.  Team Colors Team Logo  good representation of our team and their qualities  The sword under the knight is a symbol of their ability to fight until the end and never give up.  The font chosen shows how official and serious about winning the Oregon Knights are!
  • 16.  Team Mascot  Nicky The Knight ▪ he is a fighter and can push his way though anyone. ▪ Everyone loves the red and black?! ▪ He is one heck of a guy and isnt afraid to push people put of his way to WIN!
  • 17.  Team Uniforms  Home: Away: Practice:
  • 18.  Helmet: Cheerleading: Home Away
  • 19.  Business Cards
  • 20. Design- Location The Oregon Knights stadium will resemble the Mercedes-Benz Superdome in Louisiana. Based on the weather patterns, it’s smarter to have a completely covered dome since the cold weather will affect the players and the game. This will be a multi- purpose dome because of the variety of sporting events and concerts that can be held in such a huge dome and the cost will be much less if it’s being split up between a few different companies.
  • 21.  Interior Physical Design We will have another concession stand called Ryan’s wings and things. This smaller sit down/ take to your seats food vendor is named after Matt Ryan because of all his major accomplishments and sponsorship opportunities brought forth through him.
  • 22.  Product Licensing –  Jerseys, hats, team apparel, flags, tailgating items, miniature mascots, team posters, signed footballs, blankets, and accessories
  • 23.  Ticket Sales  We will sell our tickets through several online ticket sales companies such as Stub hub and Ticketmaster.  They will also be sold at the gate on game day. Advanced ticket sales ▪ We will start selling season tickets near the end of April ▪ All other advanced tickets will be sold from June through the first week in September. ▪ If you were to purchase season tickets in the advanced ticket sales months, there will be a 20% of discount from the original yearly season ticket price. ▪ First come, first serve. That’s our policy.
  • 24.  Forms of Payment  Payment can be made online through credit card  at gate with exact cash or credit card. Ticket Prices Ticket Design
  • 25.  Trading Cards
  • 26.  Advertising  Print Ads appear several times throughout ▪ Magazine Oregon’s Lifestyle magazine. ▪ Transit ▪ Newspaper Appear on 27 out of the 32 busses running in and around Oregon front page of the sports section of Oregon’s Way newspaper
  • 27.  Advertising continued  Radio Broadcast  The radio broadcast will be heard on all Oregon sports AM channels and on the classical rock and pop music stations. (45 seconds) $3,000 ▪ 4 seconds of The Knights theme song ▪ Fans cheering and shouting for the Knights ▪ In a loud, deep voice, “Are you ready for some Knights footballllllllll?” ▪ Background gets silent ▪ Loud deep voice, “Better get out your black and red gear because its Knights season in the dome! Head out to the dome this Sunday for some fantastic football and a great night! Buy your tickets online or call, 995-678-8265, NOW!” ▪ 4 seconds of knights theme song to end
  • 28.  Advertising Contd.  Online ad ▪ This advertisement will appear on the sidebar of facebook.com, yahoo.com, and the link will be on google’s sidebar. Each click will cost $2. Meaning, every time someone clicks on the sidebar, we owe that company $2.
  • 29.  Endorsement  Our selected event is Thanksgiving on the field for the less fortunate on November 25. ▪ impact out community greatly by helping and supporting these individuals ▪ The Knights football players will run this event ▪ provide activities for the children along with signed hats, jerseys, etc. ▪ Plenty of food will be provided at this event. ▪ Anything and everything related to thanksgiving food will be there provided by local restaurants.
  • 30.  Sponsorship  Hilton hotel Corporation and all of its branching hotels ▪ it gives fans, players and team members a place to stay when the game is home or away. ▪ The hotel rooms would be discounted as well as have events at the hotels.  Having this as our sponsor would accommodate parking, transportation through car services through each hotel to the games and somewhere to stay.  The Hilton hotels will sponsor food from their restaurants for our Thanksgiving Day on the field.  The Hilton sign will be shown all around the stadium and have its symbol on the scoreboards.