Target Market • males from the age of 15-45 years old. • bring their accompanying families. • consider these men to have average incomes from middle to high class. • secondary target market • females aging from 25-40 years old
Professions: Local Media Portland- Newspaper ▪ Parametrix ▪ The Oregonian ▪ Portland Teachers Credit Union Television ▪ Schwabe Williamson & Wyatt ▪ KATU ▪ Hardland Financial Solutions ▪ KOIN ▪ Portland General Electric ▪ KGW Oregon- Radio ▪ Advanced Manufacturing ▪ KOPB-FM ▪ Clean Technology ▪ KUPL-FM ▪ Forestry and Wood Products Crime Statistics ▪ High Technology Portland-31,695 annual ▪ Outdoor Gear and Apparel crimes Oregon- 125,083 annual crimes
Entertainment/ attractions Oaks Amusement Park Pittock Mansion Oregon Holocaust Memorial Rose Garden Arena Cooperate Sponsors Jama Software Consumer Cellular Nationwide Security Solutions FoodGuys Anvil Media
We selected Portland, Oregon for our city because… there is no professional football team here. The area is very well populated and according to our target market ▪ it would benefit the city greatly. increase the tourism and bring many more people to the city. Portland area consisting of mostly trees ▪ it wouldn’t be difficult to build a football arena for the Oregon Knights here
Player: Player: Matt Ryan A.J. Green Position: Position: QB WR Team: Team: ATL Falcons Cincinnati Bengals Salary: Salary: $11.5M $1.27M Years of Contract: Years of Contract: 2012 2012
Player: Player: Darren McFadden Brandon Marshall Position: Position: RB WR Team: Team: Oakland Raiders Chicago Bears Salary: Salary: $5.56M $9.3M Years Of Contract: Years Of Contract: 2012 2012
Franchise Name and Explanation Portland, Oregon Knights ▪ We chose the Oregon Knights because ▪ A knight is a resemblance of fighting men and that’s what our boys do best. ▪ Knights can plow through anyone in their way. ▪ It is easy to say and original! ▪ We are the only NFL team with a logo of a knight which makes the Oregon Knights something special.
Team Colors Team Logo good representation of our team and their qualities The sword under the knight is a symbol of their ability to fight until the end and never give up. The font chosen shows how official and serious about winning the Oregon Knights are!
Team Mascot Nicky The Knight ▪ he is a fighter and can push his way though anyone. ▪ Everyone loves the red and black?! ▪ He is one heck of a guy and isnt afraid to push people put of his way to WIN!
Team Uniforms Home: Away: Practice:
Helmet: Cheerleading: Home Away
Design- Location The Oregon Knights stadium will resemble the Mercedes-Benz Superdome in Louisiana. Based on the weather patterns, it’s smarter to have a completely covered dome since the cold weather will affect the players and the game. This will be a multi- purpose dome because of the variety of sporting events and concerts that can be held in such a huge dome and the cost will be much less if it’s being split up between a few different companies.
Interior Physical Design We will have another concession stand called Ryan’s wings and things. This smaller sit down/ take to your seats food vendor is named after Matt Ryan because of all his major accomplishments and sponsorship opportunities brought forth through him.
Product Licensing – Jerseys, hats, team apparel, flags, tailgating items, miniature mascots, team posters, signed footballs, blankets, and accessories
Ticket Sales We will sell our tickets through several online ticket sales companies such as Stub hub and Ticketmaster. They will also be sold at the gate on game day. Advanced ticket sales ▪ We will start selling season tickets near the end of April ▪ All other advanced tickets will be sold from June through the first week in September. ▪ If you were to purchase season tickets in the advanced ticket sales months, there will be a 20% of discount from the original yearly season ticket price. ▪ First come, first serve. That’s our policy.
Forms of Payment Payment can be made online through credit card at gate with exact cash or credit card. Ticket Prices Ticket Design
Advertising Print Ads appear several times throughout ▪ Magazine Oregon’s Lifestyle magazine. ▪ Transit ▪ Newspaper Appear on 27 out of the 32 busses running in and around Oregon front page of the sports section of Oregon’s Way newspaper
Advertising continued Radio Broadcast The radio broadcast will be heard on all Oregon sports AM channels and on the classical rock and pop music stations. (45 seconds) $3,000 ▪ 4 seconds of The Knights theme song ▪ Fans cheering and shouting for the Knights ▪ In a loud, deep voice, “Are you ready for some Knights footballllllllll?” ▪ Background gets silent ▪ Loud deep voice, “Better get out your black and red gear because its Knights season in the dome! Head out to the dome this Sunday for some fantastic football and a great night! Buy your tickets online or call, 995-678-8265, NOW!” ▪ 4 seconds of knights theme song to end
Advertising Contd. Online ad ▪ This advertisement will appear on the sidebar of facebook.com, yahoo.com, and the link will be on google’s sidebar. Each click will cost $2. Meaning, every time someone clicks on the sidebar, we owe that company $2.
Endorsement Our selected event is Thanksgiving on the field for the less fortunate on November 25. ▪ impact out community greatly by helping and supporting these individuals ▪ The Knights football players will run this event ▪ provide activities for the children along with signed hats, jerseys, etc. ▪ Plenty of food will be provided at this event. ▪ Anything and everything related to thanksgiving food will be there provided by local restaurants.
Sponsorship Hilton hotel Corporation and all of its branching hotels ▪ it gives fans, players and team members a place to stay when the game is home or away. ▪ The hotel rooms would be discounted as well as have events at the hotels. Having this as our sponsor would accommodate parking, transportation through car services through each hotel to the games and somewhere to stay. The Hilton hotels will sponsor food from their restaurants for our Thanksgiving Day on the field. The Hilton sign will be shown all around the stadium and have its symbol on the scoreboards.