Fb Twitter Presentation Cd April19 [Compatibility Mode]


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Fb Twitter Presentation Cd April19 [Compatibility Mode]

  1. 1. Cherie Dargan Supper Club, April 21 2009
  2. 2. Look briefly at Twitter (micro blog) and Facebook (social networking site) and why we should take them more seriously – they are not just passing fads! Fu Furthermore, I will argue that we ignore them at our own peril, to quote Andy Carvin on an interview NPR. Present a few ideas about why so many “grown ups” and organizations are using these tools, as well as some of the ways they are being used. Share some great cartoons. Give you a few recommendations for some good books, websites, and resources to learn more about SNS and Twitter.
  3. 3. Weekend Edition Saturday February 7, 2009 Saturday, Scott Simon speaks with NPR's Social Media Strategist Andy Carvin about Facebook's fifth anniversary, and how social networking has changed how we use the Internet. There is an expectation that you have a presence on these sites “You ignore Face book at your own peril.” --Andy Carvin
  4. 4. Free wireless access great marketing tool for restaurants, hotels, coffee shops, malls, airports Micro blog – Twitter is the most popular tool for creating short messages (limited to 140 characters), typically in response to the question “What are you doing?” Social Networking sites – Facebook is now the number one SNS. Many people update their Twitter or Facebook pages using their mobile phones or smart phones like blackberries or Iphones.
  5. 5. Last week Ashton Kutcher became the first person to reach the one million follower mark – in a contest with CNN “In the much-publicized duel, Kutcher's publicized Twitter account crossed the 1 million mark on Twitter about 2:13 a.m. ET Friday, narrowly beating CNN's breaking breaking-news feed, which had 998,239 followers at the time. CNN passed the mark at 2:42 a.m. ET.” Source: http://www.cnn.com/2009/TECH/04/17/ashton.cnn.twitter.battle/index.html
  6. 6. On Friday, Kutcher went on quot;Larry King Livequot; to talk about the battle and why he felt the duel was so important. quot;We now live in an age in media that a single voice can have as much power and relevance on the Web, that is, as an entire media network,quot; he said. quot;And I think that to me was shocking.quot; Source: CNN story, link listed above.
  7. 7. As I sit in one of the sessions with my mini Dell laptop, I notice that as I am Googling the speaker to find her blog, the person in front of me is twittering--so I open a window for twitter as well! The conference posted announcements on its Facebook page
  8. 8. I gave my first speech at Supper Club and focused on the impact of the internet on our language. At that time, I thought Twitter was an interesting fad--something passing. It seemed something rather narcissistic (Hey look at me...I'm at the mall. I just brushed my teeth. I like microwave popcorn) I felt like I was competing with Facebook for my students' attention. When I finally broke down and set up a Facebook page, and started looking around the “Hawkeye network,” I was nd horrified by the bad grammar, inane comments, tasteless pictures and so called friends' comments that I saw posted on some of the pages.
  9. 9. Over time, however, I realized td that my thinking was changing about Twitter and Facebook. Mike began using Twitter early on....I was intrigued but skeptical. It seemed sort of silly or self self- centered. I was even more skeptical of Facebook, but set up a page so that I could better undererstand my students' fascination with it. I didn't like the idea of posting messages on someone's wall wall--it seemed too public. I liked email -- that was my idea of quot;normal.quot; I wasn’t at all sure what it meant to get “poked” on Facebook!
  10. 10. I worried about the possibility of my students being addicted to Facebook. I also worried about the danger of sex predators hanging out there. I was irritated when I saw stupid, illiterate or inappropriate comments and less than tasteful pictures that were posted on so many pages. Warning: Scary people!
  11. 11. Within 30 minutes of setting up my Face book page, I heard from half a dozen people wanting to be my friends -- including several that I didn't have email for and hadn't heard from in awhile. It was magic…. Several former students found me and were delighted to “see me” on Facebook! Suddenly, I was COOL!
  12. 12. I set up a Twitter page I set up a Tumblr account I created my Facebook page – and set it so that when I update my Twitter page, it also updates the Facebook page! (Okay, I copied Mike…that’s how he did it)
  13. 13. We all saw the way that the Democrats, and especially Obama’s team, use the power of the web & all of its tools Blogs, Facebook, email The campaign changed the way we run campaigns—everyone realized that gave everyone Obama access to people & people felt they had access to him. He asked for ideas, feedback, as well as donations of time & money.
  14. 14. 1) Facebook and Twitter seem like the old west, with not a lot of law and order. Pages loo messy, chaotic, and lots of look visual clutter, along with demands to play games, takes surveys, and give gifts. We heard some jokes about the inane comments posted by some of the Senators and Congressmen during the President’s address in February. 2) Email is our comfort zone -- is private and secure in --it contrast to posting comments on people's quot;wallsquot; (pages) or in tweets. We can also easily manage email email--sort it, create folders, etc. so it seems to be more in our control.
  15. 15. 3) Some of us worried that in typing short little chunks, we were encouraging shallow thinking, and in danger of becoming incapable of sustained thought. 4) HOWEVER, we overlooked the very reasons that Social networking Sites and Micro blogging tools like Twitter are popular. They are EASY to use. Someone else has done the hard work; it takes minutes to set up your page and then, like magic, you hear from people that you have lost touch with years ago.
  16. 16. To find old friends you lost track of after college To keep up with your teenagers, college age children, or young adult children (or grandchildren) To more fully understand why everyone's so crazy about it (curiosity) Easy way to share photos and news with family and friends who are scattered around the country
  17. 17. In addition, 1) to promote a cause (breast cancer, Darfur, or earth day) 2) to sell a product or service 3) to provide support (weight watchers) 4) to promote a special event (a marathon, fund raiser, 5) to organize people during a crisis (to get rescuers to the scene after a plane crash or get sand baggers to help prevent flooding, or after a crime to help catch the criminal)
  18. 18. I was amazed at how many car artoons mentioned twittering or posting to Facebook. Almost every media outlet, politician, and VIP has a twitter presence. I get Twitter feeds from CNN, KWWL and the Waterloo Courier. You can read about twittering in blogs, newspapers, books, and even PEOPLE magazine. Jennifer Aniston may have broken up with her boyfriend Jo Mayer because he was so John hooked on Twitter that he wasn't paying enough attention to her! The very respected Pew Internet Research project has studied net them.
  19. 19. & in the news
  20. 20. Twitter is just three years old Many people twitter from their cell phone or Smartphone Twitter quot;tweetsquot; (individual messages) are limited to 140 characters Wikipedia lists Twitter as the thir largest SNS, with Facebook third as the first and MySpace as second They estimate that there are 6 million users of Twitter, with 55 million monthly visits Another source said that approximately three million twitter messages are sent each day Articles now refer to the Twitosphere (remember when blogs were new and we read about the blogosphere?) to refer to the people online on Twitter
  21. 21. Facebook just had its 5th birthday. It is the number one SNS, with 132 million users in 2008 It makes profits of $10-50 million every year (from ads) 50 The demographics are changing. Between June 2008 and January 2009, number of people 35 to 54 quadrupled, and people over 55 tripled according to a report by iStrategylabs. They cite Facebook as having 175 million users Most of the users are under 35; but only about 41 percent are college age
  22. 22. He describes how people are using twitter, Facebook, and text messaging to organize political protests, flash mobs, solve crimes, and when needed, let the world know what is going on inside oppressed countries. Great story about a Here Comes Everybody stolen cell phone (2008)
  23. 23. “Revolution doesn’t happen when society adopts new technology, it happens when society adopts new behaviors.” Furthermore, it is only when the “new” technology becomes normal that that this is possible. “the ability of people to share, cooperate, and act together is being improved dramatically by our social tools….” (Epilogue, 321)
  24. 24. Organize a group -- like Mike's Library group, with 400 plus members Post pictures from a recent trip -- like my son, Jon, who went to Vegas with his wife and her parents over Spring Break Catch up on news from your friends Read about what some of your local politicians are doing Get more information about a special event or activity, as with the Library Tech Conference Facebook page
  25. 25. Mike uses it to let his librarians know where he is working that day -- as well as share observations, insights, and I use them as places to share great articles, websites (if you see a link for sharing, Twitter is becoming a more common choice. You can also post a link on Facebook.) I also use them to get support for my efforts in Weight Watchers, to follow newsmakers like Rick Sanchez and Rachel rs Maddow, and keep up with friends scattered around the state.
  26. 26. 1) Are we so obsessed with the web that we are isolating ourselves ) from family and friends in the quot;real worldquot; in order to have a life online? 2) Is the quick and easy interface of Twitter and Facebook encouraging people to be even more self involved, posting the silly trivia of their day? 3) Are features like the 140 character limit of Twitter and Facebook's brief postings on the wall making us even more fragmented in our thinking and communication style? 4) Will all of this quick communication make us more distracted, and less able to focus on creating or reading/processing longer chunks of text?
  27. 27. 5) Is the line between personal and professional professional--and public and private--even more blurred by the use of Facebook and even Twitter? 6) Shirky points out that the line is also blurring between cyberspace and IRL, as people make plans on FB & Twitter to meet up. He even suggests that it is changing the way that people make plans, as in “text m when you get done with your me meeting and we’ll meet up…”
  28. 28. The Pew Internet & American Life Project – http://www.pewinternet.org Home page for the project http://www.pewinternet.org/Reports/2009/Adults-and-Social- http://www.pewinternet.org/Reports/2009/Adults Network-Websites.aspx Report on the use of SNS by adults
  29. 29. Silverman, S. C. (2007). Creating community online: The effects of online social networking communities on college students' experiences. How can student affairs professionals best respond to this emergent phenomenon.. Ph.D. dissertation, University of Southern California. Vanden Boogart, M. R. (2006). Uncovering the social impacts of face book on a college campus. Unpublished Master of Science Thesis, Kansas State University, Manhattan, Kansas. Vie, S. (2007). Engaging others in online social networking sites: Rhetorical practices in MySpace and Face book. Ph.D. dissertation, University of Arizona.
  30. 30. 1) Engage people in discussing topics, sharing ideas, interacting online (the Church in Seattle, WA) 2) Let people quot;followquot; others an get quick updates on their and activities and thoughts and dai routines (Rachel Maddow, daily Rick Sanchez, Barak Obama, Joe Biden) 3) Give quick headlines and news (CNN, Courier, KWWL) 4) Educate and support people (Weight Watchers) 5) Mobilize people to act (or vote, or buy, or show up up--see Clay Shirky's book) 6) Strengthen interpersonal relationships (and find out things about your spouse that he/she would never tell you F2F F2F—”Texas Red Chili” incident)
  31. 31. Researcher danah boyd (did her doctoral dissertation on identity, teens and SNS (it’s posted online) http://www.danah.org/papers/ Writer Lev Grossman. “Why Facebook Is for Old Fogies. “ Why “Time Thursday, Feb. 12, 2009 http://www.time.com/time/magazine/article/0,9171,1879169,00.html Face Book In Reality - idiotsofants.com and BBC's The Wall. This video pokes fun at Facebook, and shows how silly it would be in “real life” to have someone show up at your front door, asking if you want to be their friend. http://www.youtube.com/watch?v=nrlSkU0TFLs
  32. 32. The Pew Internet Research Project http://www.pewinternet.org/Media http://www.pewinternet.org/Media-Mentions/2009/Facebook- takes-strides-toward-Twitter-territory.aspx territory.aspx Writer Clay Shirky, Here Comes Everybody: The power of organizing without organizations Penguin Books, 2008. organizations. http://www.shirky.com/ (his website) http://www.herecomeseverybody.org/ (his book’s blog) Scott Simon speaks with NPR's Social Media Strategist Andy Carvin about Face book's fifth birthday. Feb. 7, 2009 · http://www.npr.org/templates/story/story.php?storyId=10037732 9
  33. 33. http://tumblr.com http://twitter.com http://facebook.com http://cherieedtech.tumblr.com/ Cherie’s Tumblr page http://twitter.com/professorpost Cherie’s Twitter page http://twitter.com/MikeDargan Mike Dargan’s page
  34. 34. I will post the entire PPT on Googledocs. I will also post a shorter one with only the cartoons. Cherie Dargan, cheriedargan@gmail.com