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Popular Market Report:-Washers and dryers uk - june 2013 by MarketResearchReports.biz

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The next generation of laundry appliances will use increasingly clever automation to improve convenience and performance, but consumers will need some time to adjust their thinking and trust their ...

The next generation of laundry appliances will use increasingly clever automation to improve convenience and performance, but consumers will need some time to adjust their thinking and trust their appliances to take decisions and get things right for them.
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    Popular Market Report:-Washers and dryers   uk - june 2013 by MarketResearchReports.biz Popular Market Report:-Washers and dryers uk - june 2013 by MarketResearchReports.biz Document Transcript

    • Washers and Dryers - UK - June 2013The next generation of laundry appliances will use increasingly clever automation to improve convenienceand performance, but consumers will need some time to adjust their thinking and trust their appliances to takedecisions and get things right for them. Imagine trusting the machines to take the right choices about thatbrand new pair of jeans! Although technology is the main driver of innovation today, we believe that style,colour and design will grow in importance to people as more have open plan kitchens or make the kitchen afocus when welcoming guests into their homes.table Of Contentintroductiondefinitionsexcludedabbreviationstrend Applicationstrend: Green And Leantrend: Rebirth Of Citiesfuture Trend: Who Needs Humans?executive Summarythe Marketfigure 1: Consumer Spend On Laundry Appliances, 2007-17figure 2: Consumer Spending On All Washing Machines, Washer Dryers And Tumble Dryers, 2007-13figure 3: Laundry Appliances, Range Available At Selected Retailers, May 2012market Factorselectricity Prices Have Risen Steeplyfigure 4: Electricity Price Index, 2008-12worry About Costs Suppresses Demand For Tumble Dryersconvenient Access To The Internet Fuels Rise In Shopping Onlinefigure 5: Personal Ownership Of Mobile Phones, September 2012 And January 2013housing Sales Pick Upmore 25-34scompanies, Brands And Innovationfigure 6: Washing Machines Distribution, By Value, 2012 (est)figure 7: Manufacturer Shares Of Washing Machines, 2012 (est)the Consumerbrand Mapfigure 8: Attitudes Towards And Usage Of Brands In The Washer And Dryer Sector, April 2013ownership And PurchasingWashers and Dryers - UK - June 2013
    • figure 9: Ownership Of Washing Machines And Tumble Dryers, April 2012 And April 2013women Most Likely To Be Responsible For The Household Washingfigure 10: Responsibility For Doing The Washing, By Gender, April 2013top Factors Affecting Choice Of Laundry Appliancesfigure 11: Factors Influencing The Purchase Of Next Laundry Appliance, Top Six, April 2013choosing The Next Washing Machinefigure 12: Features Influencing Choice Of Next Washing Machine, Top Six, April 2013selecting The Next Tumble Dryerfigure 13: Factors Influencing Choice Of Next Tumble Dryer, Top Six, April 2013figure 14: Attitudes To Doing The Laundry, Top Seven, April 2013figure 15: Customer Target Groups For Washers And Dryers, April 2013what We Thinkissues In The Marketas Energy Prices Stay High, Will Consumers Alter Their Laundry Habits?what Are The Deciding Factors That Will Influence Choice Of The Next Washing Machine?how Much Does Style Influence Demand For Washers And Dryers?how Important Is Brand?what Is The Outlook For Sales Of Washing Machines And Tumble Dryers?internal Market Environmentkey Pointshigh Electricity Pricesfigure 16: Change In Cost Of Consumer Electricity, January 2011-february 2013price Inflationfigure 17: Consumer Price Indices For Major Appliances And Small Electric Goods, January 2011-february2013amdea Says It’s ‘time To Change’reducing Energy Usestandby Regulations Changeeco Design And Energy Labelling Updatemore Energy Advicefigure 18: Energy Saving Logo, 2013preference For Drying Laundry Outdoorsthrifty With The Dryerrecycling Appliancesbroader Market Environmentkey Pointsinternet Usageownership Of Smartphonesfigure 19: Personal Ownership Of Mobile Phones, September 2012 And January 2013ownership Of Personal/tablet Computersfigure 20: Household Ownership Of Computers, September 2012 And January 2013Washers and Dryers - UK - June 2013
    • age Mattersfigure 21: Trends In The Age Structure Of The Uk Population, 2007-17more Abs Will Boost Demand For Top-end Appliancesfigure 22: Forecast Adult Population Trends, By Socio-economic Group, 2007-17changing Nature Of Householdsfigure 23: Uk Households, By Size, 2007-17slow Housing Marketfigure 24: Uk Residential Housing Transactions, 2006-12figure 25: Uk Residential Housing Transactions, By Quarter, Q4 2011-q1 2013competitive Contextkey Pointseconomy Dampens Spend On Home Productsfigure 26: Uk Consumer Spending On Selected Home Products, 2008-12house Moves Mattermaking The Best Of Where They Live Nowpriorities Within The Homeinnovation Important For Appliancesstrengths And Weaknesses In The Marketstrengthsweaknesseswho’s Innovating?key Pointsnewness Matters For Market Share Growthlatest Innovation Showcasebigger And Bigger Washing Machinesfigure 27: Samsung Yukon Washer Dryer, May 2013hand Cranked Washingfigure 28: Inside View Of The Laundry Pod, May 2013small Space Washing Machinefigure 29: The Petit Laundry Swoosh, May 2013eco-friendly Developmentsmonitor Your Washing While You Multi-taskallergies Tackledfashion Makes Its Entrancefigure 30: Lg’s Limited Edition Washing Machine, September 2012third World Washing Conceptbrand Researchkey Pointsbrand MapWashers and Dryers - UK - June 2013
    • figure 31: Attitudes Towards And Usage Of Brands In The Washer And Dryer Sector, April 2013correspondence Analysisbrand Attitudesfigure 32: Attitudes, By Washer And Dryer Brand, April 2013brand Personalityfigure 33: Washer And Dryer Brand Personality – Macro Image, April 2013figure 34: Washer And Dryer Brand Personality – Micro Image, April 2013brand Experiencefigure 35: Washer And Dryer Brand Usage, April 2013brand Satisfactionfigure 36: Satisfaction With Various Washer And Dryer Brands, April 2013figure 37: Consideration Of Washer And Dryer Brands, April 2013figure 38: Consumer Perceptions Of Current Washer And Dryer Brand Performance, April 2013figure 39: Washer And Dryer Brand Recommendation – Net Promoter Score, April 2013brand Indexfigure 40: Washer And Dryer Brand Index, April 2013figure 41: Washer And Dryer Brand Index Vs Recommendation, April 2013target Group Analysisfigure 42: Target Groups, April 2013figure 43: Washer And Dryer Brand Usage, By Target Groups, April 2013group One – Conformistsgroup Two – Simply The Bestgroup Three – Shelf Stalkersgroup Four – Habitual Shoppersgroup Five – Individualistsmarket Size And Segmentationkey Pointsforecast For Growthfigure 44: Consumer Spend On Laundry Appliances, 2007-17large Volume Increase Expectedfigure 45: Sales Of Laundry Appliances, By Volume, 2007-17rise In Average Spend Helps Grow Marketfigure 46: Consumer Spending On All Washing Machines, Washer Dryers And Tumble Dryers, 2007-13gains For Washing Machinesfigure 47: Consumer Spending On Washing Machines/combined Washer Dryers, 2007-13figure 48: Average Spend On Washing Machines/washer Dryers, 2007-13many Opt To Do Without A Tumble Dryerfigure 49: Consumer Spending On Tumble Dryers, 2007-13companies And Productskey Pointscompany Overviewfigure 50: Manufacturer Shares Of Washing Machines, 2012 (est)figure 51: Manufacturer Shares Of Washing Machines, 2008 (est), 2010 (est) And 2012 (est)Washers and Dryers - UK - June 2013
    • bekobackgroundstrategy And Performancefigure 52: Financial Performance Of Beko Plc, 2010 And 2011product Rangeadvertising And Marketingbsh Group And Siemens Home Appliancesbackgroundstrategy And Performancefigure 53: Financial Performance Of Bsh Home Appliances Limited, 2010 And 2011product Rangeboschfigure 54: Bosch Green Technology Inside Imageadvertising And Marketingsiemens Home Appliancesfigure 55: Siemens Energy Saving Award Imageneffhoover Candy Groupbackgroundhooverstrategy And Performancefigure 56: Financial Performance Of Hoover Limited, 2010 And 2011product Rangeadvertising And Marketingcandystrategy And Performanceproduct Rangeadvertising And Marketingelectroluxbackgroundstrategy And Performancefigure 57: Financial Performance Of Electrolux Plc, 2010 And 2011product Rangeadvertising And Marketingaegbackgroundproduct Rangeadvertising And Marketingzanussibackgroundproduct Rangeindesit Companybackgroundstrategy And Performancefigure 58: Financial Performance Of Indesit Uk, 2010 And 2011product RangeindesitWashers and Dryers - UK - June 2013
    • advertising And Marketinghotpointproduct Rangeadvertising And Marketinglg Electronicsbackgroundstrategy And Performancefigure 59: Financial Performance Of Lg Electronics Uk Limited, 2010 And 2011product Rangepanasonicbackgroundstrategy And Performancefigure 60: Financial Performance Of Panasonic Uk Limited, 2011 And 2012product Rangeadvertising And Marketingwhirlpoolbackgroundstrategy And Performancefigure 61: Financial Performance Of Whirlpool Uk Limited, 2010 And 2011product Rangeadvertising And Marketingmaytagstrategy And Performanceproduct Rangeother Companiesbushappliance365crossleecaplege Appliancesgorenjehaiermielesamsungchannels To Marketkey Pointscurrys Leads The Wayfigure 62: Washing Machines, Distribution, By Value, 2012 (est)collapse Of Cometservice And Lower Operating Costs For Currysindependents’ Strength In Numbersis Non-food Failing In The Supermarkets?multi-channel Works Wonders For John Lewisselling Online Via Partnershipspureplay RetailersWashers and Dryers - UK - June 2013
    • what Consumers Tell Us About Shopping For Laundry Appliancescurrys Allocates Highest Proportion Of Appliance Space To Laundry Appliancesfigure 63: White Goods And Small Appliances, Space Allocation, January 2013argos Has The Broadest Rangefigure 64: Range Of Washing Machines And Tumble Dryers (units), May 2013brand Communication And Promotionkey Pointsadvertising Frenzy In 2011figure 65: Advertising Expenditure For Washers And Dryers, 2008-12figure 66: Advertising Expenditure For Washers And Dryers, 2008-12samsung Tops Advertisers In 2012figure 67: Advertising Expenditure For Washers And Dryers, Share, By Advertiser, 2012shifting Positions For Advertisersfigure 68: Advertising Expenditure For Washers And Dryers, 2009-12television Accounts For Half Of Spendfigure 69: Advertising Expenditure, By Media Type, 2012advertisers Focus On Technologypanasonic Lightens The Loadfigure 70: Panasonic, Load More Advert, 2013haier Introduces Jaunty Robotfigure 71: Haier, Innovate My Life Advert, 2013lg Uses Dancers To Illustrate Motionfigure 72: Lg 6 Motion Advert, 2013the Consumer – Ownership And Purchasing Patternskey Pointsalmost Every Home Has A Washerfigure 73: Ownership Of Washing Machines And Tumble Dryers, April 2012 And April 2013universal Ownership Of Washing Machinesonce You Have A Base, You Have A Washing Machinecombined Washer Dryer Owners Have A London Biasupscale Bias For Combined Washer Dryersseparate Tumble Dryers In Suburbia Or Rural Locationsprivate Renters Less Inclined To Have Tumble Dryerskids Make A Differencefigure 74: Ownership Of Washing Machines And Tumble Dryers, April 2013purchasing Patternsfigure 75: Purchased In The Last Three Years; Washing Machines, Combined Washer Dryers And TumbleDryers, April 2013figure 76: Purchased In The Last Three Years; Washing Machines, Combined Washer Dryers And TumbleDryers, By Age, April 2013highest Demand For Combined Washer Dryers Among 25-34sthe Child Factorlondon Bias For Washer DryersWashers and Dryers - UK - June 2013
    • socio-economic Differencesbigger Households – More Tumble Dryerswhat They Intend To Buyfigure 77: Intend To Purchase In The Next Twelve Months; Washing Machines, Combined Washer DryersAnd Tumble Dryers, April 201325-34s Are A Key Targetfigure 78: Intend To Purchase In The Next Twelve Months By Age; Washing Machines, Combined WasherDryers And Tumble Dryers, April 201325-34s Are A Prime Targetother Key Findingsthe Consumer – Who Does The Washing?key Pointswho Does The Laundry?figure 79: Responsibility For Doing The Washing, April 2013figure 80: Responsibility For Doing The Washing, By Gender, April 2013engagement Of Young People In Laundry Taskssharing As Income Risesthe Consumer – Factors Influencing The Choice Of Next Laundry Appliancekey Pointsfactors Influencing The Choice Of The Next Laundry Appliancefigure 81: Factors Influencing The Purchase Of Next Laundry Appliance, April 2013energy – A No Brainerfigure 82: Factors Influencing The Purchase Of Next Laundry Appliance, Good Energy Rating, By Age, April2013older Consumers Want A Brand They Trustcutting Down On Noisepeace Of Mindhow Long Until It’s Done?being Under Controlsetting A Timera Penchant For Style?thinking About Child Safetytechnology Too Far?the Consumer – Features Influencing Choice Of Next Washing Machinekey Pointsfeatures Influencing Choice Of Next Washing Machinefigure 83: Features Influencing Choice Of Next Washing Machine, April 2013simplicity Pleasesaving Timewho Cares About The Environment?safety FeaturesWashers and Dryers - UK - June 2013
    • dryer When It Comes Out Of The Machinewho Wants The Largest Capacity?pride In Performanceadjusting The Dosea Quarter Would Like To Tackle Dust Miteswashing Machines As A Personalitythe Consumer – Factors Influencing Choice Of Next Tumble Dryerkey Pointsfactors Influencing Choice Of Next Tumble Dryerfigure 84: Factors Influencing Choice Of Next Tumble Dryer, April 2013making Light Of The Loadget It All Done At Onceintelligent Electronic Controlsstandalone Tumble Dryers Of Less Interest To Under-34scondensers Broadly Popularfilter Indicatorsfor People In A Rushenergy Savingtumble Dryers As A Personalitythe Consumer – Attitudes To Doing The Laundrykey Pointsattitudes To Doing The Laundryfigure 85: Attitudes To Doing The Laundry, April 2013disagreement With Attitudes To Doing The Laundryfigure 86: Attitudes To Doing The Laundry, Disagree, April 2013customer Target Groupsfigure 87: Customer Target Groups For Washers And Dryers, April 2013reliable Branders (24%)who Are They?what Do They Say About Doing The Laundry?figure 88: Attitudes To Doing The Laundry, By Target Groups, Reliable Branders, April 2013what Factors Will Influence Them Next Time They Buy An Appliance?figure 89: Factors Influencing The Purchase Of Next Laundry Appliance, By Target Groups, ReliableBranders April 2013what Features Will Influence Their Next Choice Of Washing Machine?figure 90: Features Influencing Choice Of Next Washing Machine, By Target Groups, Reliable Branders,April 2013what Factors Will Influence Their Next Choice Of Tumble Dryer?figure 91: Factors Influencing Choice Of Next Tumble Dryer, By Target Groups, Reliable Branders, April2013indifferent (23%)Washers and Dryers - UK - June 2013
    • who Are They?what Do They Say About Doing The Laundry?figure 92: Attitudes To Doing The Laundry, By Target Groups, Indifferent, April 2013what Factors Will Influence Them Next Time They Buy An Appliance?figure 93: Factors Influencing The Purchase Of Next Laundry Appliance, By Target Groups, Indifferent,April 2013what Features Will Influence Their Next Choice Of Washing Machine?figure 94: Features Influencing Choice Of Next Washing Machine, By Target Groups, Indifferent, April 2013what Factors Will Influence Their Next Choice Of Tumble Dryer?figure 95: Factors Influencing Choice Of Next Tumble Dryer, By Target Groups, Indifferent, April 2013cost-conscious (23%)who Are They?what Do They Say About Doing The Laundry?figure 96: Attitudes To Doing The Laundry, By Target Groups, Cost-conscious, April 2013what Factors Will Influence Them Next Time They Buy An Appliance?figure 97: Factors Influencing The Purchase Of Next Laundry Appliance, By Target Groups, Cost-conscious,April 2013what Features Will Influence Their Next Choice Of Washing Machine?figure 98: Features Influencing Choice Of Next Washing Machine, By Target Groups, Cost-conscious, April2013what Factors Will Influence Their Next Choice Of Tumble Dryer?figure 99: Factors Influencing Choice Of Next Tumble Dryer, By Target Groups, Cost-conscious, April 2013germ-free (30%)who Are They?what Do They Say About Doing The Laundry?figure 100: Attitudes To Doing The Laundry, By Target Groups, Germ-free, April 2013figure 101: Factors Influencing The Purchase Of Next Laundry Appliance, By Target Groups, Germ-free,April 2013what Features Will Influence Their Next Choice Of Washing Machine?figure 102: Features Influencing Choice Of Next Washing Machine, By Target Groups, Germ-free, April2013what Factors Will Influence Their Next Choice Of Tumble Dryer?figure 103: Factors Influencing Choice Of Next Tumble Dryer, By Target Groups, Germ-free, April 2013appendix – Brand Researchfigure 104: Brand Usage, April 2013figure 105: Brand Commitment, April 2013figure 106: Brand Momentum, April 2013figure 107: Brand Diversity, April 2013figure 108: Brand Satisfaction, April 2013figure 109: Brand Recommendation, April 2013figure 110: Brand Attitude, April 2013figure 111: Brand Image – Macro Image, April 2013figure 112: Brand Image – Micro Image, April 2013figure 113: Profile Of Target Groups, By Demographics, April 2013figure 114: Psychographic Segmentation By Target Groups, April 2013Washers and Dryers - UK - June 2013
    • figure 115: Brand Usage By Target Groups, April 2013brand Indexfigure 116: Brand Index, April 2013appendix – Ownership And Purchasing Patternsfigure 117: Washing Machines, Washer Dryers And Tumble Dryers, Ownership, By Demographics, April2013figure 118: Washing Machines, Washer Dryers And Tumble Dryers, Purchased In Last Three Years, ByDemographics, April 2013figure 119: Washing Machines, Washer Dryers And Tumble Dryers, Purchasing Intentions, ByDemographics, April 2013appendix – Consumer – Who Does The Washing?figure 120: Responsibility For Doing The Washing, By Demographics, April 2013appendix – Consumer – Factors Influencing The Choice Of Next Laundry Appliancefigure 121: Most Popular Factors Influencing The Purchase Of Next Laundry Appliance, By Demographics,April 2013figure 122: Next Most Popular Factors Influencing The Purchase Of Next Laundry Appliance, ByDemographics, April 2013appendix – Consumer – Features Influencing Choice Of Next Washing Machinefigure 123: Most Popular Features Influencing Choice Of Next Washing Machine, By Demographics, April2013figure 124: Next Most Popular Features Influencing Choice Of Next Washing Machine, By Demographics,April 2013appendix – Consumer – Features Influencing Choice Of Next Tumble Dryerfigure 125: Most Popular Factors Influencing Choice Of Next Tumble Dryer, By Demographics, April 2013figure 126: Next Most Popular Factors Influencing Choice Of Next Tumble Dryer, By Demographics, April2013appendix – Consumer – Attitudes To Doing The Laundryfigure 127: Agreement With The Statements ‘the Cost Of Running A Tumble Dryer Puts Me OffUsing Them’ And ‘a Machine That Saves Me Money On Electricity Or Water Bills WaterMatters A Lot To Me’, By Demographics, April 2013figure 128: Agreement With The Statements ‘it’s Worth Paying A Little More For A WashingMachine That Uses Less Detergent’ And ‘washing At A Low Temperature (40 Degrees OrLess) Helps Me To Take Care Of The Environment’, By Demographics, April 2013figure 129: Agreement With The Statements ‘it Feels Wasteful To Run The Washing Machine BeforeThere Is A Full Load’ And ‘i Prefer Not To Use A Tumble Dryer For EnvironmentalWashers and Dryers - UK - June 2013
    • Reasons’, By Demographics, April 2013figure 130: Agreement With The Statements ‘price Is More Important To Me Than Brand’ And‘higher Priced Brands Work Better Than Less Expensive Ones’, By Demographics, April 2013figure 131: Agreement With The Statements ‘i Favour Brands That I Believe Will Be Reliable For ALong Time’ And ‘it’s Important For My Laundry To Stay Looking As Good AsNew’, By Demographics, April 2013figure 132: Agreement With The Statements ‘washing At A Low Temperature Is Just As Effective AsWashing At Higher Temperatures’ And ‘i Worry About Bacteria Growing In The WashingMachine’, By Demographics, April 2013appendix – Customer Target Groupsfigure 133: Target Groups, By Demographics, April 2013Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizWashers and Dryers - UK - June 2013