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Market's Best Report:-Researching and buying technology products  uk - june 2013 by MarketResearchReports.biz
 

Market's Best Report:-Researching and buying technology products uk - june 2013 by MarketResearchReports.biz

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Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a ...

Younger consumers are more likely than older consumers to shop across online and in-store channels. In the years to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannel approach the standard way to research and buy technology.
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    Market's Best Report:-Researching and buying technology products  uk - june 2013 by MarketResearchReports.biz Market's Best Report:-Researching and buying technology products uk - june 2013 by MarketResearchReports.biz Document Transcript

    • Researching and Buying Technology Products - UK - June 2013Younger consumers are more likely than older consumers to shop across online and in-store channels. In theyears to come, as the 25-34s mature they are likely to keep these shopping habits, making a multichannelapproach the standard way to research and buy technology. This evolution of the technology shopper makes itimportant that retailers and brands ensure full integration between their stores and their digital portals; anholistic approach to retail channels, treating them as multiple paths to a brand that the consumer could travelinterchangeably, rather than separate pipelines with little to no crossover, will ultimately yield rewards.table Of Contentintroductiondefinitionsabbreviationsexecutive Summarythe Marketfigure 1: Plans For Purchase Or Upgrade Of Consumer Technology Products In The Next Three Months,January 2013 And April 2013market Factorsinternet Access From Smartphones And Tablets Increasingmultichannel Shopping On The Risepop-up Stores Allow Manufacturers And Online Pure-plays To Connect To Customerscompanies, Brands And Innovationsthe Consumerwhere Do Consumers Purchase Their Technology?figure 2: Locations From Which Consumers Purchased Technology, April 2013how Do Consumers Research Technology Purchases?figure 3: Research Sources Used By Consumers When Buying Technology, April 2013attitudes Towards Researching And Buying Technologyfigure 4: Attitudes Towards Researching And Buying Technology, April 2013researching And Buying On Smartphones And Tabletsfigure 5: Use Of A Smartphone Or Tablet To Research And Buy Technology Products, April 2013what Would Make Consumers Buy More Technology In-store?figure 6: Factors That Would Induce Consumers To Buy More In-store, April 2013what We Thinkissues And Insightsmobile Device Is Misleading; Tablets And Smartphones Should Not Necessarily Be Grouped Togetherthe Issuesthe ImplicationsResearching and Buying Technology Products - UK - June 2013
    • showrooming A Problem For Bricks-and-mortar Retailers Losing Sales To Online Competitorsthe Issuesthe Implicationsnext Generation Of Shoppers Likely To Be Multichannelthe Issuesthe Implicationsretailers Play An Important Part In Providing Unbiased Information To Shoppersthe Issuesthe Implicationstrend Applicationtrend: Experience Is Alltrend: Who Needs Humans?mintel Futures: Humanmarket Driverskey Pointssmartphones The Most Likely Thing To Be Purchased In The Next Three Monthsfigure 7: Plans For Purchase Or Upgrade Of Consumer Technology Products In The Next Three Months,January 2013 And April 2013retail Activity From Smartphones Increasesfigure 8: Devices Used To Access The Internet In The Last Three Months, With Percentage Point ChangeFrom September 2012, January 2013figure 9: Proportion Of Smartphone Owners Who Accessed Retail Applications Through Their Devices InFebruary 2011, February 2012 And February 2013consumers More Likely To Shop From Tabletsfigure 10: Top Ten Online Activities Performed On Computers, Smartphones And Tablets, April 2013over Half Of Consumers Multichannel Shopfigure 11: Browsing And Buying From Home, May 2012bricks-and-mortar Retailers Looking To Overcome Showroomingwidening Income Gap May Make Consumers More Price-consciousfigure 12: Retail Price Index Against Wage Growth For Regular Pay (excluding Bonuses), March 2007-march2013pop-up Shops Provide A More Hands-on, Highly Branded Experiencetop Electronics Retailers Show Positive Varietyfigure 13: Share Of Consumer Spending On Electrical/electronic Goods Adjusted To Exclude Vat At AnnualAverage Rates, 2012who’s Innovating?key Pointsfresh Attempts To Bring Together Brands And Product Evangelistsreevoo Takes Consumer Reviews Offline For Multichannel Marketingjohn Lewis Augments The High Street To Promote Smart Televisionspc World And Currys Target Last-minute Shoppers With Train TrolleysResearching and Buying Technology Products - UK - June 2013
    • companies And Productsamazon.com Inc.figure 14: Amazon.com Financial Results, 2010-12apple Retail Ukfigure 15: Key Financials, Apple Retail Uk, 2009-12argosfigure 16: Key Financials, Argos, 2009-12dixons Retail Plcfigure 17: Key Financials, Dixons Retail Uk & Ireland, 2009-12john Lewis Plcfigure 18: Key Financials, John Lewis, 2009-12brand Communication And Promotionkey Pointsmanufacturers Dominate Top Adspend Positionsfigure 19: Top 20 Companies, By Technology* Adspend, 2009-12tv Still Accounts For The Largest Minority Of Adspendfigure 20: Adspend For Technology*, By Media Type, 2009-12tablet Adspend Explodes After 2010figure 21: Adspend For Smartphones, Televisions, Tablets, Computers, Cameras And Consoles, 2009-12where Do Consumers Buy Their Technology?key Pointsmost Shopping Still Done In-storefigure 22: Locations From Which Consumers Purchased Technology, April 2013static Technology Buyers Favour Bricks-and-mortar Over Digital Shopsfigure 23: Purchases Of Technology, By Type Of Retailer Used, April 2013supermarkets Have The Biggest Difference Between In-store And Online Buyingfigure 24: Proportion Of Consumers Who Purchase In-store And On The Websites Of Supermarkets,Specialist And Generalist Electronic Retailers, April 2013less Affluent Consumers Tend To Shop In-storefigure 25: Purchase Of Any Technology Online Or In-store, By Gross Annual Average Household Income,November 2013how Do Consumers Research Technology Purchases?key Pointsbigger-ticket Technology Items More Commonly Researched Offlinefigure 26: Research Sources Used By Consumers When Buying Technology, April 2013tv Researchfigure 27: Research Sources Used By Consumers To Purchase Tvs, April 2013tablet Researchfigure 28: Research Sources Used By Consumers To Purchase Tablets, April 2013Researching and Buying Technology Products - UK - June 2013
    • smartphone Researchfigure 29: Research Sources Used By Consumers To Purchase Smartphones, April 2013laptop/desktop Researchfigure 30: Research Sources Used By Consumers To Purchase Laptop/desktop Computers, April 2013camera Researchfigure 31: Research Sources Used By Consumers To Purchase Cameras, April 2013games Console Researchfigure 32: Research Sources Used By Consumers To Purchase Games Consoles, April 2013attitudes Towards Researching And Buying Technologykey Pointshands-on Experience Important For Portable Device Salesfigure 33: Attitudes Towards Researching And Buying Technology, April 2013younger Consumers More Likely To Seek Out Multichannelfigure 34: Proportion Of Consumers Who Would Prefer To Browse Technology In-store And Then BuyOnline From The Same Or A Different Retailer, By Age, April 2013newer Device Categories Escape In-store Bias From Older Consumersfigure 35: Preference For Purchasing Technology In-store Rather Than Online, By 16-24s And Over-65s,April 2013researching And Buying On Smartphones And Tabletskey Pointsalmost Half Of All Tablet And Smartphone Owners Using Devices To Research Purchasesfigure 36: Use Of A Smartphone Or Tablet To Research And Buy Technology Products, April 2013figure 37: Use Of A Manufacturer Or Retailer Website To Research Technology Products, April 2013smartphone And Tablet Research: App Vs Website Usefigure 38: Use Of A Specific App, Retailer Or Manufacturer’s Website To Research Technology On ASmartphone, By Age, April 2013figure 39: Use Of A Specific App, Retailer Or Manufacturer’s Website To Research Technology On ATablet, By Age, April 2013tablet Owners More Likely To Purchase Through Their Devicesfigure 40: Use Of Smartphones And Tablets To Purchase Technology Products, April 2013londoners Significantly More Likely To Shop From Tablets Whilst In-storefigure 41: Proportion Of Tablet Owners Who Have Used Their Tablet To Purchase A Technology ProductFrom A High Street Retailer’s Website Whilst In Their Or Another Retailer’s Store, By Region,April 2013figure 42: Proportion Of Consumers Who Have A Tablet In The Home, By Region, January 2013women Less Comfortable Purchasing Technologywhat Would Make Consumers Buy More Technology In-store?key Pointssaving Money A Primary Concern For Consumersfigure 43: Factors That Would Induce Consumers To Buy More In-store, April 2013younger Consumers Are More Likely To Want A WarrantyResearching and Buying Technology Products - UK - June 2013
    • differences Hint At Importance Of The Experienceappendix – Where Do Consumers Buy Their Technology?figure 44: Locations At Which Consumers Purchased Technology, April 2013figure 45: Locations At Which Consumers Purchased Other Technology, April 2013figure 46: Online Locations At Which Consumers Purchased All Technology, By Demographics, April 2013figure 47: In-store Locations At Which Consumers Purchased All Technology, By Demographics, April 2013figure 48: Online Locations At Which Consumers Purchased A Tv, By Demographics, April 2013figure 49: In-store Locations At Which Consumers Purchased A Tv, By Demographics, April 2013figure 50: Online Locations At Which Consumers Purchased Portable Technology, By Demographics, April2013figure 51: In-store Locations At Which Consumers Purchased Portable Technology, By Demographics, April2013figure 52: Online Locations At Which Consumers Purchased Static Technology, By Demographics, April2013figure 53: In-store Locations At Which Consumers Purchased Static Technology, By Demographics, April2013figure 54: Online Locations At Which Consumers Purchased A Tablet, By Demographics, April 2013figure 55: In-store Locations At Which Consumers Purchased A Tablet, By Demographics, April 2013figure 56: Online Locations At Which Consumers Purchased A Smartphone, By Demographics, April 2013figure 57: In-store Locations At Which Consumers Purchased A Smartphone, By Demographics, April 2013figure 58: Online Locations At Which Consumers Purchased A Laptop/desktop, By Demographics, April2013figure 59: In-store Locations At Which Consumers Purchased A Laptop/desktop, By Demographics, April2013figure 60: Online Locations At Which Consumers Purchased A Camera, By Demographics, April 2013figure 61: In-store Locations At Which Consumers Purchased A Camera, By Demographics, April 2013figure 62: Online Locations At Which Consumers Purchased A Games Console, By Demographics, April2013figure 63: In-store Locations At Which Consumers Purchased A Games Console, By Demographics, April2013appendix – How Do Consumers Research Technology Purchases?figure 64: Research Sources Used By Consumers When Buying Technology, April 2013figure 65: Research Sources Used By Consumers When Buying Other Technology, April 2013figure 66: Most Popular Research Sources Used By Consumers When Buying Technology, ByDemographics, April 2013figure 67: Next Most Popular Research Sources Used By Consumers When Buying Technology, ByDemographics, April 2013figure 68: Most Popular Research Sources Used By Consumers When Buying A Tv, By Demographics, April2013figure 69: Next Most Popular Research Sources Used By Consumers When Buying A Tv, By Demographics,April 2013figure 70: Most Popular Research Sources Used By Consumers When Buying Portable Technology, ByDemographics, April 2013Researching and Buying Technology Products - UK - June 2013
    • figure 71: Next Most Popular Research Sources Used By Consumers When Buying Portable Technology, ByDemographics, April 2013figure 72: Most Popular Research Sources Used By Consumers When Buying Static Technology, ByDemographics, April 2013figure 73: Next Most Popular Research Sources Used By Consumers When Buying Static Technology, ByDemographics, April 2013figure 74: Most Popular Research Sources Used By Consumers When Buying A Tablet, By Demographics,April 2013figure 75: Next Most Popular Research Sources Used By Consumers When Buying A Tablet, ByDemographics, April 2013figure 76: Most Popular Research Sources Used By Consumers When Buying A Smartphone, ByDemographics, April 2013figure 77: Next Most Popular Research Sources Used By Consumers When Buying A Smartphone, ByDemographics, April 2013figure 78: Most Popular Research Sources Used By Consumers When Buying A Laptop/desktop, ByDemographics, April 2013figure 79: Next Most Popular Research Sources Used By Consumers When Buying A Laptop/desktop, ByDemographics, April 2013figure 80: Most Popular Research Sources Used, By Consumers When Buying A Camera, By Demographics,April 2013figure 81: Next Most Popular Research Sources Used By Consumers When Buying A Camera, ByDemographics, April 2013figure 82: Most Popular Research Sources Used By Consumers When Buying A Games Console, ByDemographics, April 2013figure 83: Next Most Popular Research Sources Used By Consumers When Buying A Games Console, ByDemographics, April 2013appendix – Attitudes Towards Researching And Buying Technologyfigure 84: Attitudes Towards Researching Technology, April 2013figure 85: Attitudes Towards Researching Technology, April 2013figure 86: Attitudes Towards Researching Technology, By Demographics, April 2013figure 87: Attitudes Towards Researching Portable Technology, By Demographics, April 2013figure 88: Attitudes Towards Researching Static Technology, By Demographics, April 2013figure 89: Attitudes Towards Researching A Tv, By Demographics, April 2013figure 90: Attitudes Towards Researching A Tablet, By Demographics, April 2013figure 91: Attitudes Towards Researching A Smartphone, By Demographics, April 2013figure 92: Attitudes Towards Researching A Laptop/desktop, By Demographics, April 2013figure 93: Attitudes Towards Researching A Camera, By Demographics, April 2013figure 94: Attitudes Towards Researching A Games Console, By Demographics, April 2013appendix – Researching And Buying On Smartphones And Tabletsfigure 95: Researching And Buying Behaviours On Smartphones And Tablets, April 2013figure 96: Researching And Buying Behaviours On Smartphones And Tablets, April 2013figure 97: Most Popular Researching And Buying Behaviours On Smartphones, By Demographics, April2013Researching and Buying Technology Products - UK - June 2013
    • figure 98: Next Most Popular Researching And Buying Behaviours On Smartphones, By Demographics,April 2013figure 99: Other Researching And Buying Behaviours On Smartphones, By Demographics, April 2013figure 100: Most Popular Researching And Buying Behaviours On Tablets, By Demographics, April 2013figure 101: Next Most Popular Researching And Buying Behaviours On Tablets, By Demographics, April2013figure 102: Other Researching And Buying Behaviours On Tablets, By Demographics, April 2013appendix – What Would Make Consumers Buy More Technology In-store?figure 103: Factors That Would Induce Consumers To Buy More In-store, April 2013figure 104: Factors That Would Induce Consumers To Buy More In-store, By Most Popular Factors ThatWould Induce Consumers To Buy More In-store, April 2013figure 105: Factors That Would Induce Consumers To Buy More In-store, By Next Most Popular FactorsThat Would Induce Consumers To Buy More In-store, April 2013figure 106: Most Popular Factors That Would Induce Consumers To Buy More In-store, By Demographics,April 2013figure 107: Next Most Popular Factors That Would Induce Consumers To Buy More In-store, ByDemographics, April 2013Market Research Report(http://www.marketresearchreports.biz/) Marketresearchreports.biz is the mostcomprehensive collection of market research reports. Marketresearchreports.biz services are especiallydesigned to save time and money of our clients. We are a one stop solution for all your research needs, ourmain offerings are syndicated research reports, custom research, subscription access and consulting services.We serve all sizes and types of companies spanning across various industries.Contact:M/s Sheela,90 State Street,Suite 700,Albany NY - 12207United StatesTel: +1-518-618-1030USA - Canada Toll Free 866-997-4948Email: sales@researchmoz.comWebsite: www.marketresearchreports.bizResearching and Buying Technology Products - UK - June 2013